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App Marketing by App Masters
Steve Young
985 episodes
2 days ago
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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Marketing
Business
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All content for App Marketing by App Masters is the property of Steve Young and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Show more...
Marketing
Business
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New Monetization Model That Turns Churned Users into Revenue
App Marketing by App Masters
59 minutes 17 seconds
5 days ago
New Monetization Model That Turns Churned Users into Revenue

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.

Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses.

He will also share what he’s learned about monetizing consumer apps, understanding user psychology, and how Encore’s technology is rethinking app revenue models.

You will discover:

✅ How developers can turn churned users into paying subscribers

✅ The psychology of user retention and what triggers reactivation

✅ Why traditional monetization models are broken for consumer apps

✅ How Encore’s SDK simplifies subscription monetization

Learn More:

Explore Encore

https://encorekit.com/

You can also watch this video here: https://www.youtube.com/live/F_FYZUgGjNY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at https://encorekit.com/

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Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.