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App Marketing by App Masters
Steve Young
974 episodes
2 days ago
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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Marketing
Business
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All content for App Marketing by App Masters is the property of Steve Young and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Show more...
Marketing
Business
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/4924691/4924691-1760727558744-77bedc77e785a.jpg
How He Scaled His App Portfolio to $868K ARR (as a Solo Founder)
App Marketing by App Masters
1 hour 7 minutes 38 seconds
1 month ago
How He Scaled His App Portfolio to $868K ARR (as a Solo Founder)

In this episode, we’re joined once again by Alim Charaniya — 4x founder, former Head of Mobile at PrizePicks, and now the brains behind Ambitious Labs.

Last time, Alim shared how he builds and validates profitable indie apps. This time, he’s back with something even bigger — how he scaled his app portfolio to $868K without a big team or massive funding.

We’ll dive into how he’s mastered the art of influencer-driven growth, why he spends 80% of his time on marketing and only 20% on development, and how simplicity has become his secret weapon. You’ll also hear how he applies the science of pricing to boost conversions, and why focusing on making one feature exceptional can outperform adding dozens of mediocre ones.

You will discover:

✅ The strategy behind scaling an app portfolio to $868K

✅ How to build powerful influencer partnerships that drive authentic growth

✅ The philosophy of “simple is more” and how it fuels sustainable growth

✅ The pricing science behind turning users into loyal, paying customers

Connect with Alim:

https://www.linkedin.com/in/alim-charaniya-08562092/

You can also watch this video here: https://www.youtube.com/live/1iOGvI5nRwQ

Watch the previous livestream with Alim:https://youtube.com/live/60oAI-rh42I?feature=share

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.

- Emotionally resonant, human-like videos

- Perfect for app demos, testimonials, and paid social creatives

- Built for speed, built to convert

Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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App Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.