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00:00 Introduction to Lydia's Journey
02:25 The Shift from Corporate to Coaching
05:33 Defining Hustle vs. Hard Work
08:16 Understanding Enough and Abundance
10:47 Common Mental Blockers in Personal Growth
14:01 The Impact of Thoughts on Reality
16:43 The Role of Genetics in Happiness
19:21 The Pursuit of Happiness and Satisfaction
22:29 Overthinking and Its Effects
28:43 Overcoming Overthinking: The Power of Presence
32:35 Embracing the Present: Letting Go of Future Worries
34:26 Facing Discomfort: The Human Experience
37:10 Taking Ownership: The Role of Personal Responsibility
40:42 Worrying About Others' Opinions: A Common Struggle
45:03 The Illusion of Perception: How We View Ourselves
51:47 Authenticity vs. Performative Vulnerability: Finding Balance
54:53 Mindset Training: Unlocking Your Potential
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00:00 Embracing the New Year: Goals and Aspirations
02:39 Moonshot Goals: Setting Audacious Targets
05:17 Overcoming Fear: The Complexity of Big Moves
08:25 Redefining Success: Work, Happiness, and Purpose
11:13 The Power of Mindset: Breaking Limiting Beliefs
13:53 Finding Joy in the Journey: Enjoying the Process
17:07 Goal Setting: Beyond Numbers to a Rich Life
19:58 The Influence of Environment: Social Norms and Expectations
22:47 Confronting Financial Conversations: Value and Worth
25:25 Taking Action: The Importance of Doing
28:03 Worst Case Scenarios: Reducing Fear of Failure
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00:00 Navigating Perimenopause and Health Concerns
03:24 The Journey from Hobby to Business Success
14:20 Goal Setting and Self-Reflection
22:00 Redefining Success and Work-Life Balance
24:43 The Power of Fear and Motivation
28:08 Understanding Wealth and Retirement Planning
31:30 Creating Urgency in Goal Setting
32:51 Learning from Fear and Discipline
38:25 You Are Your Biggest Asset
41:15 Flexibility in Business and Life
45:16 The Importance of Reflection and Goal Achievement
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Takeaways
Too many really, really, really fucking good coaches give up.
They don't have the right support and unrealistic expectations.
It's normal for a business to have highs and lows.
Coaches feel like they're failing when it's just hard sometimes.
The reality is that business is challenging.
Support systems are crucial for coaches' success.
Unrealistic expectations can lead to burnout.
Understanding business realities is essential for coaches.
Success in coaching requires resilience and adaptability.
Coaching is a journey with ups and downs.
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00:00 Introduction and Co-Working Insights
03:13 Focus and Productivity Strategies
05:56 Understanding ADHD and Productivity
08:49 Coaching Attachment Styles
11:47 Belief in Capability and Effort
14:37 Navigating the Dip in Business
17:58 Action vs. Overthinking
20:54 Work-Life Balance and Boundaries
23:54 Acceptance and Understanding in Relationships
26:43 Social Media and Perceptions of Work
29:56 Final Thoughts and Event Reflections
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00:00 Celebrating Life Changes and Personal Growth
02:45 Navigating Business Challenges and Success
05:19 The Importance of Balance in Life and Work
08:10 Understanding Wealth and Financial Freedom
11:03 The Reality of Hard Work and Sacrifice
13:47 The Dichotomy of Life Choices
16:44 Finding Your Own Path to Success
22:06 Balancing Diet and Lifestyle Choices
25:19 Maximizing Productivity and Focus
27:02 Understanding Pricing and Value in Coaching
34:19 The Importance of Specialization and Niche
38:24 Creating a Positive Sales Experience
Chapters
00:00 Mastermind Reflections and Productivity Strategies
05:05 Understanding Money and Wealth Building
11:19 Balancing Spending and Investing
17:10 Cognitive Biases and Business Resilience
20:33 The Evolution of Business Ideas
22:01 Embracing Change and Adaptability
25:15 The Importance of Niche Marketing
28:56 Standing Out in a Saturated Market
35:44 Taking Action Now: Overcoming Procrastination
01:46 The Importance of Financial Literacy
07:11 Understanding Money Basics
10:51 The Role of Inflation
16:39 Debt Management and Financial Freedom
22:22 Investing vs. Day Trading
29:42 Building a Diverse Portfolio
37:13 The Power of Compounding Interest
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Seeking external validation and how that changes with age & experience.
Recognising when ego is influencing your decision.
Do you have to love all parts of your business?
Women being more transparent and not feeling shame around discussing finance
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00:00 Introduction to the AFM Business Accelerator
01:53 Target Audience and Goals of the Accelerator
04:10 Week 1: Defining Your Niche and Offer
05:56 Week 2: Content Creation and Messaging
08:09 Week 3: Lead Generation and Marketing Strategies
09:16 Week 4: Sales Process and Confidence Building
11:24 Addressing Common Concerns and Misconceptions
21:53 Final Thoughts and Call to Action
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00:00 The Pros and Cons of Self-Employment
07:01 Navigating the Challenges of Online Coaching
13:42 The Importance of Personal Branding
27:28 Embracing Your Unique Identity
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People engage with content in a non-linear way.
Content consumption resembles a ping pong machine.
Users may discover content through various platforms.
Engagement can happen at different times and in different ways.
It's difficult to identify the exact trigger for engagement.
Research by Google highlights these consumption patterns.
Audience engagement is multifaceted and complex.
Content creators need to adapt to these behaviors.
Understanding user journeys is crucial for marketing.
Building a relationship with the audience is key.
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00:00 Introduction and Personal Updates
02:30 The Importance of Consistency in Launches
03:36 Innovative Approaches to Launching New Programs
06:36 Creating Excitement and Energy in Marketing
10:19 The Impact of Branding and Presentation
11:26 Navigating Follower Dynamics During Launches
15:13 Leveraging Live Interactions for Engagement
17:57 Content Strategy and Audience Connection
20:40 Emotional Selling and Desired Outcomes
23:12 Handling Objections and Creating FOMO
25:44 The Power of Social Proof in Sales
29:44 The Importance of Fun in Business
30:42 Lessons Learned and Future Improvements
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00:00 Introduction and New Beginnings
01:26 Insights from the Creators Retreat
06:07 The Business of Brand Deals
11:02 The Value of Creating Value
15:50 Survivorship Bias in Content Creation
19:53 Final Thoughts and Practical Tips
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00:00 Navigating Self-Employment Challenges
03:06 Building an Online Business: The Gym Floor Dilemma
05:43 Taking Your Business Seriously
08:34 Overcoming the Fear of Embarrassment in Business
11:33 Quality vs. Quantity in Content Creation
14:19 Outsourcing: What to Delegate and What to Keep
17:22 The Responsibility of Business Ownership
20:19 Creating a Sense of Community in Business
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00:00 The Illusion of Business Ownership
02:40 The Reality of Responsibility and Stress
05:50 Tough Truths About Business Success
08:26 The Importance of Marketing Innovation
11:14 Embracing Change and Unpredictability in Business
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00:00 Navigating Creativity and Burnout
02:57 The Importance of Rest and Recovery
06:07 Managing Client Drop-offs and Business Growth
08:59 The Reality of Competition in the Fitness Industry
11:55 Balancing Coaching and Marketing Skills
14:47 Understanding Marketing Metrics
17:45 The Necessity of Consistent Content Creation
20:47 Cultivating a Positive Mindset
23:30 Controlling the Controllables
26:43 Conclusion and Call to Action