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ARCast
Studio Xerxes
77 episodes
2 days ago
Send us a text Stephen Wurth is a self-described change agent, someone who relentlessly puts the consumer at the center. In a career where he literally never backfilled anyone, Stephen is the innovator behind Lab9, a place to Learn, Activate, and Build. With a background in Industrial Design, Stephen takes category management / shopper insights to a whole new level – this is a MUST listen to find out how.
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Careers
Business,
Management
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Send us a text Stephen Wurth is a self-described change agent, someone who relentlessly puts the consumer at the center. In a career where he literally never backfilled anyone, Stephen is the innovator behind Lab9, a place to Learn, Activate, and Build. With a background in Industrial Design, Stephen takes category management / shopper insights to a whole new level – this is a MUST listen to find out how.
Show more...
Careers
Business,
Management
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Category Managers Tell Horrible Stories
ARCast
32 minutes
1 month ago
Category Managers Tell Horrible Stories
Send us a text Not all stories are “once upon a time” fairy tales. The great ones have the power to make individuals feel something, and act. Helen Hepworth believes many category managers are missing the mark with their storytelling, using 2,000-year-old structures with no real plan in mind. Changing your approach could significantly differentiate your company and your career, so don’t miss this episode!
ARCast
Send us a text Stephen Wurth is a self-described change agent, someone who relentlessly puts the consumer at the center. In a career where he literally never backfilled anyone, Stephen is the innovator behind Lab9, a place to Learn, Activate, and Build. With a background in Industrial Design, Stephen takes category management / shopper insights to a whole new level – this is a MUST listen to find out how.