What happens after a decade building a career to realise it doesn’t feel like you anymore?

In this episode, Jessie Li — entrepreneur and content creator with over half a million followers — talks about reinvention. She left a stable career that ended up with burnout, to build her own businesses in the lifestyle, fashion and luxury space.

Jessie opens up about:

• Walking away from a path everyone else approved of
• Building influence through authenticity, not algorithms
• Managing multiple ventures while protecting your mental health

If you’ve ever wondered what it really takes to build a brand that feels true to who you are — this conversation will remind you that reinvention isn’t just possible; it’s necessary.

Content:

(00:00) — Introduction to Asian Business Owners Podcast

(00:32) — Meet Jessie Li: From Finance to Influencer

(01:36) — The Journey to Instagram Fame

(04:14) — Turning Influence into a Business

(05:38) — Crafting a Personal Brand

(07:24) — Expanding Beyond Influencing

(16:36) — Navigating Social Media and Public Perception

(17:55) — This or That with Jessie Li

(18:34) — Balancing Time and Priorities

(19:23) — The Journey of Relief X

(23:06) — Personal Branding vs. Influencing

(25:25) — Overcoming the Fear of Online Presence

(29:00) — Staying Authentic in the Luxury Fashion World

(32:23) — Marketing Insights for Business Owners

(34:45) — Lessons Learned and Final Thoughts

👉 To find out more about Jessie:

On Instagram

On LinkedIn

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