Alice de Courcy: Using OKRs to Drive Marketing Success at Cognism (Reposted Episode)

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Attributed - A podcast by Dreamdata

Dreamdata

179 episodes

1 day ago

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

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Marketing

Business,

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Alice de Courcy: Using OKRs to Drive Marketing Success at Cognism (Reposted Episode)

Attributed - A podcast by Dreamdata

42 minutes

3 months ago

Alice de Courcy: Using OKRs to Drive Marketing Success at Cognism (Reposted Episode)

We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy.

As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results.

Discover how to:

- Set impactful, results-focused OKRs

- Align marketing OKRs with sales and product teams

- Overcome common OKR challenges in marketing

Follow Alice de Courcy on LinkedIn: https://www.linkedin.com/in/alice-de-courcy-5205516a/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

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