2026 is just around the corner, so we’re gathering a group of seasoned B2B marketers to talk through their planning and budgeting tips. We’ll explore the smart investment decisions you should be making and how to allocate your budget for the best growth outcomes.
What else will you learn?
- Key trends driving B2B marketing in 2026
- How to prioritize your budget across channels and teams
- Strategies for optimizing spend without sacrificing growth
- Real-world examples from industry leaders on planning and budgeting
Join us to hear from experts who are navigating the complexities of modern B2B marketing and preparing for 2026. They'll share their practical tips and experiences to help you get ahead of the curve.
Meet the experts:
Natasha Davidson, CMO at Learnlight
Jennifer Day, Head of Marketing at Pigment
Follow Natasha Davidson on LinkedIn: https://www.linkedin.com/in/natashadavidson/
Follow Jennifer Day on LinkedIn: https://www.linkedin.com/in/jennifer-day-genau/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Join us for a conversation with John Jantsch, founder of Duct Tape Marketing He’ll challenge the traditional funnel model and talk through a customer journey built for the age of AI and subscription loyalty.
John will guide us through a complete re-evaluation of the stages of a customer journey, focusing on how marketing, sales, and service has to blend to foster long-lasting client relationships.
Here's what you'll learn:
- Why the Funnel is Broken: How the modern B2B customer path is far messier than a linear funnel and why the post-sale experience is the true engine of growth.
- The AI Reality: Practical ways to use AI, not just as a content factory, but as a tool to organize customer behavior and create exceptional, personalized experiences.
- From Transaction to Transformation: How to blend marketing, sales, and service to create loyal customers who repeat and refer business systematically.
- New Metrics for B2B: How to measure success beyond simple conversions, focusing on metrics that prove you are becoming "important in the lives of your customers."
Follow John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Join us for a session with Cecilie Willer - executive coach, founder of TODAY.io, and author of Build Without Burnout.
You'll get practical tools to manage the intense pressure of working at a fast-growing company and turn well-being into your greatest strategic advantage. This session is essential for founders, CEOs, and their teams.
Cecilie will discuss key findings from her "Founder Wellbeing Report" and highlight the essential link between well-being and lasting success.
What will you learn in this session:
- Tools to manage the daily pressures of a fast-paced scaling business without losing your edge.
- Why taking care of yourself is the best way to grow your company.
- Proactive strategies to recognize and stop burnout before it starts.
- How to build a healthy, high-performing culture that's built to last, with real-world examples from successful entrepreneurs.
Follow Cecilie Willer on LinkedIn: https://www.linkedin.com/in/cecilie-willer/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
In a market where cost-cutting is the norm, marketers are being asked to do more with less.
But what if you could achieve an 89% increase in your marketing ROI without a single additional dollar of ad spend?
Join us for a session with Dev Basu, CEO of Powered by Search, where he’ll explain the 3x10 Framework - a proven system for producing outsized returns by making small, strategic gains.
What you'll learn:
- The practical, low-cost strategies to boost your demo volume, increase your average contract value (ACV), and lower your cost per acquisition (CPA).
- How a 10% improvement in demos, ACV, and CPA can lead to an 89% increase in ROI.
- The success of B2B SaaS clients who grew significantly with low investment.
- Real-world examples from B2B SaaS companies that drove growth using the 3x10 Framework.
Whether you're a marketing leader, a growth marketer, or an entrepreneur, this live will equip you with the practical knowledge to deliver eye-popping results even in a down market.
Follow Dev Basu on LinkedIn: https://www.linkedin.com/in/devbasu/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Let's be real: B2B content can feel like a hamster wheel. You create, you publish, you hope for the best... and crickets.
But what if you could learn what it takes to turn content into customers?
We're hosting a session with Devin Reed, the content mastermind behind the growth at billion-dollar companies like Gong and Clari. He’s ready to share the blueprint he used to build their content engines.
This session is focused on the strategic content framework required to connect your efforts to business results.
Here’s a peek at what Devin will cover:
- Why creating less content can actually get you more results.
- How to build content that scales your brand, instead of just feeding the SEO machine.
- The exact principles Devin used to scale content at hyper-growth companies.
- Actionable advice for SaaS founders and marketers.
Follow Devin Reed on LinkedIn: https://www.linkedin.com/in/devinreed/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
The modern marketing team has moved far beyond simple campaign execution. In this essential episode, we sit down with Audrey Harze, CMO at Marketing Ops Community, to explore the evolving, critical role of Marketing Operations (Ops) and its profound impact on driving sustainable business results.
With over 15 years dedicated to building high-impact MarTech ecosystems, Audrey introduces her powerful framework: "Operational Intelligence." This mindset is the essential connector that bridges disparate technology, complex data streams, and tangible C-suite outcomes.
In this episode, you will discover:
Follow Audrey Harze on LinkedIn: https://www.linkedin.com/in/aharze/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Are you tired of the "brand versus performance" debate? We are too.
Some marketers claim brand is all that matters, while others argue that performance marketing is the only thing that drives results. But what if the most successful B2B companies have mastered both?
Join us for a conversation with Brandon Rhoten, CMO at GroundTruth, as we talk about the need for an effective full-funnel marketing strategy. GroundTruth sees thousands of media plans a month, giving Brandon a unique perspective on what actually works.
In this session, you'll learn:
- Why the most sustainable companies don't choose between brand and performance, but instead make them work together.
- The strategies for getting attention and differentiating your brand.
- How to effectively convert that attention into sales.
This conversation will challenge conventional thinking and give you tips you can use to build a more resilient marketing engine.
Follow Brandon Rhoten on LinkedIn: https://www.linkedin.com/in/brandonrhoten/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Are you tired of generic signals and missed opportunities? We’re hosting a customer panel where we’ll show you exactly how to identify and act on the behaviours that truly drive pipeline and revenue.
Join our host, Steffen Hedebrandt(CMO & Co-founder @ Dreamdata) and three B2B marketing leaders & top Dreamdata customers.
They’ll be sharing their first-hand experience on how to incorporate Dreamdata Signals into your go-to-market strategy.
Speakers:
Austin Sandmeyer 🔥🎁 , Director of Growth & GTM Engineering Strategy at Sendoso
Tony Kelly, Principal Marketer at Octopus Deploy
Mathilde Dechansiaud, Lead Manager Demand Generation at Oyster
What you’ll learn in this session:
- Activate Signals with precise audiences: Discover how to create highly targeted ad campaigns by syncing high-value buying signals to all major ad platforms.
- Never miss a signal to activate a ready buyer: Hear how our panelists use Dreamdata notifications to push intent data to their sales teams, ensuring they strike while the iron is hot.
- Customize your engagement score: Understand how to tailor your engagement score and use AI-identified Signals to pinpoint the exact behaviors that correlate with pipeline and revenue for your business.
Don’t leave accounts on your doorstep. Activate them now with Signals!
Follow Mathilde Dechansiaud on LinkedIn: https://www.linkedin.com/in/mathilde-d-03410145/
Follow Tony Kelly on LinkedIn: https://www.linkedin.com/in/kellytony/
Follow Austin Sandmeyer on LinkedIn: https://www.linkedin.com/in/austinsandmeyer/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Feeling like the old B2B marketing rules no longer apply?
You're not alone. The buyer's journey is evolving fast, and social media is at the heart of it.
Tune in for a chat with Irina Novoselsky, CEO of Hootsuite, a leading voice in SaaS and digital strategy, alongside Laura Erdem, Sales Leader at Dreamdata. Irina will dive into how Gen Z's expectations are reshaping B2B and share practical strategies to help you build genuine trust and boost your visibility where it counts.
What You'll Learn:
- Understand how Gen Z is changing the B2B buying journey.
- Strategies to build trust and credibility in a social-first environment.
- Actionable tactics to increase your brand's visibility on social channels.
- How to leverage social listening for B2B insights.
- Tips for creating engaging content that resonates with modern buyers.
Follow Irina Novoselsky on LinkedIn: https://www.linkedin.com/in/irina-novoselsky/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Let's be honest, it's getting harder to be heard, so how can B2B marketers connect with buyers anymore?
If you're asking yourself this question, come hang out with us for session featuring the one and only 💥 Katie Martell. Katie is an "unapologetic marketing truth-teller" who isn't afraid to say what we're all thinking.
We'll be getting real about the trust crisis in B2B marketing and how AI is shaking things up. Katie will share her advice on how to build real relationships and earn credibility when your audience is more skeptical than ever.
Here’s what we’ll get into:
- Why is earning trust so hard right now (and how is AI helping or hurting)?
- How can you use AI for good without sounding like a robot?
- What simple, actionable steps can you take to become a trusted voice?
- How do you move beyond "content" and create real connections?
- What does the future of marketing look like when human connection is the ultimate advantage?
Follow Katie Martell on LinkedIn: https://www.linkedin.com/in/katiemartell/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Forget the best practices. Here are 11 real-world truths about scaling adtech today.
Join us for a session with Philip Mahler 🔥 Mahler, CMO at Eskimi, as he condenses three years of hard work in adtech into one practical session. Philip will share triumphs and tribulations, and challenge the conventional wisdom of today; from the surprising power of WhatsApp in closing deals, to the deeply important role of creative in building credibility in low-trust markets.
What You'll Learn:
- Why Local Insights Often Trump Global Benchmarks in Adtech.
- How creative is a core distribution strategy, not just an afterthought.
- The surprising power of simplicity in scaling faster than sophistication.
- Why apathy, not competitors, is often your biggest hurdle in the market.
Whether you're an adtech veteran or just starting, this session promises actionable takeaways and a candid look at what it truly takes to succeed in this fast-paced industry.
Follow Philip Mahler on LinkedIn: https://www.linkedin.com/in/philipmahler/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Join us for a conversation with Monica Dinu, VP Growth & Marketing at Alasco.
In just one year, Monica spearheaded a monumental shift in Alasco's go-to-market strategy, transforming their go-to-market strategy from an outbound approach to predominantly inbound. The result? 70% of Alasco's closed-won revenue now comes from inbound channels.
You'll gain firsthand knowledge of:
- How Alasco meticulously transitioned its go-to-market strategy from SDR-led to a highly effective inbound engine.
- Insights into their journey of adding a sophisticated Enterprise layer on top of their inbound success.
- How Alasco effectively serves two distinct ICPs in real estate: construction developers and asset managers.
- A deep dive into how Alasco rebuilt its ABM operations, including enrichment, signals, and campaigns, highlighting the pivotal role Dreamdata played.
Follow Monica Dinu on LinkedIn: https://www.linkedin.com/in/monicadinu/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Join us for another episode of Attributed. We’ll be talking about the ever-evolving role that B2B creators play in driving revenue.
LinkedIn was not built for creators in the first place, but now a lot of people have a voice on this platform that people enjoy listening to!
During this conversation, we will meet with David Walsh, co-founder of Limelight and a prominent LinkedIn Insights & Analytics Leader, who will share his perspective on how B2B creators are shaping the future of thought leadership and how they’re directly contributing to revenue. He'll break down why an authentic, multi-touch strategy is a powerful tool for building trust.
But that's not all! David will be bringing a special guest from a leading B2B organization, Justin Levy, Director of Content & Social Media at ZoomInfo, to share real-world examples of how they are successfully integrating creators into their marketing playbook.
Follow David Walsh on LinkedIn: https://www.linkedin.com/in/dw1232/
Follow Justin Levy on LinkedIn: https://www.linkedin.com/in/justinlevy/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Let's be honest, there’s a lot of confusion surrounding brand awareness in B2B marketing.
If you're tired of the confusion, this one's for you.
Join Liam Moroney, CEO of Storybook, and our own Steffen Hedebrandt for a straight-talking session to finally set the record straight. They'll cut through the jargon to show you how a strong brand does more than just get your name out there.
This is your chance to stop "reverse-engineering" results and start building a brand that leads your category and wins over buyers long before they're ready to purchase.
You'll walk away knowing:
- The truth about what brand awareness is (and what it isn't).
- How to build a powerful case for a brand's direct impact on sales and growth.
- The danger of ignoring brand health in favor of easy-to-track metrics.
- Practical ways to measure what often feels immeasurable.
- The exact arguments you need to win investment for long-term brand plays.
- How to finally bridge the gap between your brand and performance marketing efforts.
Follow Liam Moroney on LinkedIn: https://www.linkedin.com/in/liammoroney/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
How do you get positioning right for the stage your startup is at?
Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and messaging that fails to land.
In this conversation, we'll be sitting down with Robert Kaminski, positioning expert and co-founder of FletchPMM, to break down:
- Why most founders resist making clear positioning decisions—and how to fix it
- How to evolve your positioning as your startup moves from Seed to Series B+
- How to avoid the "vision trap"—where early traction fools you into bad positioning
- When and how to reposition as you scale and expand your market
- Why strong positioning can make or break your sales and GTM execution
Whether you're an early-stage founder trying to find your market fit or a scaling B2B startup refining your message, this session is packed with practical insights you can apply immediately.
Follow Robert Kaminski on LinkedIn: https://www.linkedin.com/in/heyrobk/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Join us for a session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market.
Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy.
You’ll learn:
- Why traditional lead-gen is broken and what’s replacing it
- How successful B2B teams are creating real demand (not just capturing it)
- How brand and demand work together to drive pipeline efficiency
- What does “expand” mean in the context of the growth stage and enterprise orgs
- Real examples of what’s working right now from Refine Labs clients
FollowMegan Bowen on LinkedIn: https://www.linkedin.com/in/meganwhitebowen/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy.
As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results.
Discover how to:
- Set impactful, results-focused OKRs
- Align marketing OKRs with sales and product teams
- Overcome common OKR challenges in marketing
Follow Alice de Courcy on LinkedIn: https://www.linkedin.com/in/alice-de-courcy-5205516a/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively.
Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as our guest expert. Ross will share his wealth of knowledge on content distribution strategies that can supercharge your marketing efforts.
Learn about the key components of a successful content distribution plan and gain insights tailored to your business. Ross will also unveil the Content Distribution Checklist, featuring proven techniques that drive tangible results. Tune in to take your content marketing game to the next level!
Follow Ross Simmonds on LinkedIn: https://www.linkedin.com/in/rosssimmonds/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective.
The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible.
Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants like Slack, Zendesk, and Salesforce, will share strategies and best practices for harnessing the power of marketing metrics.
Key topics of discussion will include:
- Measuring marketing ROI
- Tracking KPIs that matter
- Metrics for cross-functional collaboration
- And much more
Follow Bill Macaitis on LinkedIn: https://www.linkedin.com/in/bmacaitis/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Marketing, art or science?
Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”.
Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing.
Professor Byron will share insights from his influential book “How Brands Grow: What Marketers Don't Know.” as well as draw on his evidence-based research into all things marketing.
Follow Byron Sharp on LinkedIn: https://www.linkedin.com/in/professorbyronsharp/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io