Stop playing defense and start playing offense.
Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”.
In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not just about standing out — it’s about smartly reframing your competitors in the minds of customers and using their perceived strengths to sharpen your own edge.
Discover how to:
- Master the core principles of Positioning Jujitsu to differentiate your offerings.
- Apply this distinct approach to navigate complex B2B buying journeys.
- Use data-driven insights to fine-tune your strategy and win deals.
- Counter competitor advantages by understanding dynamics like market leader vs. challenger, platform vs. best-of-breed, and price-based positioning.
- Avoid common pitfalls that undermine your efforts, even with good positioning.
Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
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