A podcast series focusing on audience engagement through visual storytelling. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.
All content for Audience Connection is the property of Casual and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast series focusing on audience engagement through visual storytelling. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.
ICYMI: How Ancestry Studios Drives Demand Through Authentic Storytelling with Brad Argent
Audience Connection
48 minutes 29 seconds
3 months ago
ICYMI: How Ancestry Studios Drives Demand Through Authentic Storytelling with Brad Argent
Originally released in February 2025, this conversation with Brad Argent offers timeless lessons on building audience connection. From the art of unbranded storytelling to the long game of content creation, Brad shows how curiosity and trust can fuel authentic demand. It’s an episode worth revisiting.
Episode Description:
In this episode of the Audience Connection Podcast, Lydia Chan sits down with Brad Argent, Head of Ancestry Studios, to uncover the art of unbranded storytelling and its power to build authentic audience connections.
Drawing from his nearly two decades of experience at Ancestry, Brad shares his innovative approach to content creation that transcends traditional advertising. Discover how confirmation and transformation narratives can work together, why letting go might be the key to building trust, and how brands can play the long game in content creation. Brad's unique perspective on inspiring curiosity through storytelling offers fresh insights for content creators looking to make a lasting impact.
Join us for an illuminating conversation that challenges conventional wisdom and offers practical strategies for evolving your brand's storytelling approach.
Follow The Audience Connection Podcast:
Website: casualfilms.com
Instagram: @casualglobal
LinkedIn: Casual Films International
BlueSky: @casualglobal.bsky.social
Subscribe now and join the conversation about creating content that truly resonates.
Audience Connection
A podcast series focusing on audience engagement through visual storytelling. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.
