A podcast series focusing on audience engagement through visual storytelling. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.
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A podcast series focusing on audience engagement through visual storytelling. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.
Make it Easy: The One Nudge that Moves People with Richard Shotton
Audience Connection
1 hour 26 minutes
1 week ago
Make it Easy: The One Nudge that Moves People with Richard Shotton
Oliver Atkinson sits down with behavioral-science heavy hitter Richard Shotton to unpack the simple nudges, concreteness, distinctiveness, and smart pricing frames that help your ideas get noticed, remembered, and bought in B2B and consumer campaigns alike.
We dig into Richard’s new book, Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brand, referencing well-known brands as living case studies to show why distinctiveness beats differentiation and how context reshapes value, what you place next to an offer matters as much as the offer itself.
Richard translates these principles into everyday tools for Learning & Development, sequencing content to harness the peak-end rule, reframing modules to highlight immediate rewards, and designing “choice architecture” that puts the apple at eye level so learners opt-in without the hard sell.
In a world of crowded feeds and content fatigue, the teams who apply behavioral science gain an unfair edge, earning attention, improving completion, and nudging real behavior change. Follow The Audience Connection Podcast:
Website: casualfilms.com
Instagram: @casualglobal
LinkedIn: Casual Films International
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Subscribe now and join the conversation about creating content that truly resonates.
Audience Connection
A podcast series focusing on audience engagement through visual storytelling. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.
