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Aussie Online Growing on Shopify
Rachel Abdy
156 episodes
2 hours ago
You know your product inside out. But getting seen, clicked, and converting online? That’s where I step in.​ I help small Shopify eCommerce brands grow their visibility, email lists, and revenue through strategic Meta Ads and Klaviyo Email Marketing. No smoke. No mirrors. No locked-in retainers. Just smart, focused support that gets your marketing working harder. I run my own eCommerce brand and have been in the trenches for 5+ years. In 2025, I doubled my revenue using the same strategies I now offer my clients. And one of those clients? Had their biggest year in 10 years.
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All content for Aussie Online Growing on Shopify is the property of Rachel Abdy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
You know your product inside out. But getting seen, clicked, and converting online? That’s where I step in.​ I help small Shopify eCommerce brands grow their visibility, email lists, and revenue through strategic Meta Ads and Klaviyo Email Marketing. No smoke. No mirrors. No locked-in retainers. Just smart, focused support that gets your marketing working harder. I run my own eCommerce brand and have been in the trenches for 5+ years. In 2025, I doubled my revenue using the same strategies I now offer my clients. And one of those clients? Had their biggest year in 10 years.
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Marketing
Business
Episodes (20/156)
Aussie Online Growing on Shopify
E152 – Meta AI Generated Images for your Facebook Ads – improved!

🎧 Join me while I build an Ad LIVE – a screenshare episode for the first time. Meta’s updates the past few months are so improved. Their generated AI content like images and video for your Facebook Instagram ads is worth a look if you haven’t checked them out in a few months.

Keep in mind though these variation on your ads do not count as unique ad creative and that is important for a few reasons so don’t rely on them as your only creative variation – Meta’s andromeda update will not perform if you only use the variations and not your own unique created image and videos to grow your Shopify online business.


Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱


🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now!


Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱


Thanks for watching!

Rachel - Facebook Ads Specialist


https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
22 hours ago
18 minutes 57 seconds

Aussie Online Growing on Shopify
E151 - Podcast Guest: Dan from One Drop Cartel and His Founder Story

🎧 Today is a momentous episode – my first ever interview with a podcast guest! This is Dan from One Drop Cartel and he has been a client of mine for 1 whole year now where I support his Australian brand with Meta Ads and Klaviyo Email Marketing. Join me in this special episode for the story behind his brand and his journey in growing his side-hustle. Grab some of his amazing new adventure apparel collection called "Dropverse", perfect gifting for Christmas and Summer 2025: https://onedropcartel.com/
Hit play and let’s dive in. 🎧


Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱


🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now!


Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱


Thanks for watching!

Rachel - Facebook Ads Specialist


https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
1 week ago
49 minutes 2 seconds

Aussie Online Growing on Shopify
E150 - Getting More Traffic to your Shopify Website: Promotions for 2026

🎧 How are your getting traffic to your website? If you struggle with growing your Shopify ecommerce store sessions and in turn – customer orders / revenue – this episode may help you take back the wheel and be the driver of traffic to your website. Run a different promotion (or two) each month for 2026, and what does a promotion mean? It doesn’t always mean a sale at all – but it means “Give people a reason to come to your website.” Tune in and get some ideas you can plan and execute next year to get more sessions, more add to carts and more orders!


Hit play and let’s dive in. 🎧


Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱


🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now!


Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱


Thanks for watching!

Rachel - Facebook Ads Specialist


https://www.aussieonlinegrowingonshopify.com.au/book-online


Show more...
2 weeks ago
19 minutes 2 seconds

Aussie Online Growing on Shopify
E149 - eCommerce Equation Online Course: My Personal Review

🎧 Have you heard of the online course eCommerce Equation? This is my honest review of the popular online program. I joined 4 months ago and want to share what I love about the course and what I don’t love about it. If you have considered joining, or maybe you are a past member, this episode is my personal experience inside the course – maybe you can relate.


Hit play and let’s dive in. 🎧


Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱


🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now!


Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱


Thanks for watching!

Rachel - Facebook Ads Specialist


https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
3 weeks ago
23 minutes 7 seconds

Aussie Online Growing on Shopify
E148 - Black Friday Part III - My Top Three Planning Tips (Meta and Klaviyo)

🎧 If your eCommerce store is your side hustle – this episode is for you! My Top 3 tips in planning for your Black Friday sale between now and the end of November. Make time for these three things and you’re SALE will be more successful than chasing all the things you think you “should” do, and in the limited amount of hours you have per week when building your small business around a career and family.


Hit play and let’s dive in. 🎧


Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱


🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now!


Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱


Thanks for watching!

Rachel - Facebook Ads Specialist


https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
4 weeks ago
21 minutes 15 seconds

Aussie Online Growing on Shopify
E147 - Black Friday Planning 2025 Part II - Small Biz Blind Spots

🎧The part 2 from last week - what of these small business owner blind spots do you relate to? If you feel you are losing time and November is looming fast, this episode is about some of the common blind spots us business owners can have in planning for BFCM. Maybe some of these blind spots are you – they are definitely me. Take some time this week to get one of these sorted, ensuring you have the best Black Friday sale month for your Shopify store ever!


Hit play and let’s dive in. 🎧


Book your Free Discovery Call HERE ⁠⁠⁠and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online


🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now!


Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱


Thanks for watching!

Rachel - Facebook Ads Specialist


https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
1 month ago
18 minutes 16 seconds

Aussie Online Growing on Shopify
E146 - Black Friday Planning 2025 Part I - Small Biz Blind Spots

🎧 Have you got your Black Friday 2025 strategy planned? If not, you’re not alone. If you feel you are losing time and November is looming fast, this episode is about some of the common blind spots us business owners can have in planning for BFCM. Maybe some of these blind spots are you – they are definitely me. Take some time this week to get one of these sorted, ensuring you have the best Black Friday sale month for your Shopify store ever!


Hit play and let’s dive in. 🎧


Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱


🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now!


Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱


Thanks for watching!

Rachel - Facebook Ads Specialist


https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
1 month ago
23 minutes 32 seconds

Aussie Online Growing on Shopify
E145 - My Meta Ads Strategy spend $15 per day or $150 per day

This episode is a bit of a follow-up to a previous episode – here I share my real strategy for how to succeed with Meta Ads to grow your Shopify eCommerce store in Australia based on a daily Facebook Ads budget of $15 or $150+


Hit play and let’s dive in. 🎧


Book your Free Discovery Call ⁠⁠⁠HERE and start growing today! 🌱


🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now!


Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱


Thanks for watching!

Rachel - Facebook Ads Specialist


https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
1 month ago
23 minutes 41 seconds

Aussie Online Growing on Shopify
E144 - Help! My Facebook Ads aren’t working!

If you’ve ever felt like you’re just handing over money to Meta without seeing results, you’re not alone. Before you rage-quit Ads Manager, let’s walk through the biggest culprits behind underperforming ads and what you can tweak to get things moving again.

 

Hit play and let’s dive in. 🎧

 

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online 

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

 

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

 

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

 

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – ou won’t regret reaching out for a chat!

 

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

 

📞 Act Now!

 

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

 

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

 

Thanks for watching!

Rachel - Facebook Ads Specialist

 

https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
1 month ago
24 minutes 54 seconds

Aussie Online Growing on Shopify
E143 - Are You Under $5K or Over $5K Shopify Store? FAQ from Clients on Discovery Calls – Answered!

On every discovery call I have with Aussie eCommerce businesses, the same questions pop up lately. Running a Shopify store in Australia and trying to work out your next step? Whether you’re chasing your first $5K months or already past that milestone, the priorities are very different - and that’s exactly what we’re unpacking today.Some common questions from new clients:👉 Should I be spending on ads yet?👉 How important is email marketing for my stage?👉 Is branding and design worth it before I’m making consistent sales?👉 What’s the quickest way to drive more traffic to my store?This episode answers those questions with an Australia-specific lens, so you know exactly what to focus on at your stage of growth.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy. 👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online! 🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧 🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚 📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies. Book your Free Discovery Call ⁠⁠and start growing today! 🌱Thanks for watching! Rachel - Facebook Ads Specialist https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
2 months ago
22 minutes 58 seconds

Aussie Online Growing on Shopify
E142 - Increase Your Social Media Performance Easily! Reach, Meta Insights and RePosting

If you’re running a small Aussie Shopify store and feel like your Meta Ads and organic content are stuck in neutral, this episode is for you. We’re diving into the untapped goldmine sitting right inside your account: Facebook and Instagram Insights.

Instead of guessing what content works, your Insights data shows you exactly what the algorithm is pushing out — and how to use that to boost reach, engagement, and sales.

What You’ll Learn in This Episode:

How to read your Meta Insights.

Why sorting by Reach reveals what the Meta algorithm already favours.

How to double down on winning content (without creating from scratch every time).

The power of rescheduling and reposting proven content to keep your audience growing.

Practical tips for Shopify store owners in Australia to get more eyeballs on your brand with less effort.

 

Hit play and let’s dive in. 🎧

 

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 ⁠https://www.aussieonlinegrowingonshopify.com.au/book-online

 

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

 

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

 

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

 

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

 

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

 

📞 Act Now!

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

 

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

 

Thanks for watching!

Rachel - Facebook Ads Specialist

 

https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
2 months ago
23 minutes 3 seconds

Aussie Online Growing on Shopify
E141 - I Doubled my Revenue! And my ROAS on Meta Ads was 2.5 for July 2025!

In July 2025 I doubled my revenue! And my Meta Ad Spend ROAS was 2.5 across the month. This episode is a bit braggy… not my usual… but I hope it inspires you that growing in eCommerce is more possible today than ever before when you follow the creative path (yes that means running ads with lots of creative variations) and you don’t neglect your email marketing!


Hit play and let’s dive in. 🎧


Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱


🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now!


Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱


Thanks for watching!

Rachel - Facebook Ads Specialist


https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
2 months ago
30 minutes 36 seconds

Aussie Online Growing on Shopify
E140 – What I have Learned in Spending 250K on Facebook Ads

Not click bait... I have spend over a quarter of a million dollars in Meta Ad spend between my two eCommerce brands and my clients accounts - this is what I have learned in that time about Meta and how to spend your own marketing dollars wisely on the platform to get you more sales and more customers online.


Hit play and let’s dive in. 🎧


Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱


🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now!


Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱


Thanks for watching!

Rachel - Facebook Ads Specialist


https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
2 months ago
38 minutes 46 seconds

Aussie Online Growing on Shopify
E139 - How to spend $15 p/day or $150 p/day on your Meta Ads to grow your Shopify Store [E138 Part II]

🎧 I walk you through Meta ad strategies for $15/day vs $150/day. Whether you run your ads solo or through an agency, this episode will help you stay ahead of the curve in 2025 and leverage Meta to win for your small Shopify business.


Hit play and let’s dive in. 🎧


Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱


🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now!


Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱


Thanks for watching!

Rachel - Facebook Ads Specialist


https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
3 months ago
24 minutes 11 seconds

Aussie Online Growing on Shopify
E138 – Meta Giant Shift 2025 and Why Ads Matter More Than Ever: Andromeda and the Algorithm

🚨 Meta Ads Are Changing – Are You Ready? In this episode, we break down Meta’s biggest shift in years: the rollout of the new Andromeda AI ranking engine, major updates to Advantage+ campaigns, and what it all means for your eCommerce store.

🎧 Plus – a sneak peek at next week’s episode where I’ll walk you through Meta ad strategies for $15/day vs $150/day. Whether you run your ads solo or through an agency, this episode will help you stay ahead of the curve in 2025.


Hit play and let’s dive in. 🎧


Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱


🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now!


Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱


Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
3 months ago
23 minutes 12 seconds

Aussie Online Growing on Shopify
E137 – Don’t Quit! You need the Zero to get the 100! Your pep-talk if you're struggling with Shopify

Feeling stuck, tired, or on the verge of throwing in the towel? This one’s for you. This episode is a reminder that the magic doesn’t happen at the starting line, or even at step 10. It’s in the messy, uncomfortable middle.

I’m sharing a personal story from my Meta Ads journey, how I nearly quit, what finally clicked, and why leaning into what works (instead of forcing what I thought should work) changed everything.

Plus, I’m diving into my favourite philosophy: you can’t skip from zero to 100. Everyone who made it took every single step in between.


Hit play and let’s dive in. 🎧


Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱


🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now!


Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱


Thanks for watching!

Rachel - Facebook Ads Specialist


https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
3 months ago
23 minutes 52 seconds

Aussie Online Growing on Shopify
E136 [E135-B]: Feed the Meta Machine - Turn one Image into 10! Success with Facebook Ads in 2025

Meta isn’t a slow-burning campfire anymore—it’s a furnace. And if you want your ads to work, you’ve gotta keep tossing in creative fuel. But here’s the good news: fresh doesn’t have to mean from scratch.

In today’s episode, I’m showing you how to take just one image and one short video and stretch them like elastic—into multiple ad creatives you can test, tweak, and re-use without breaking a sweat (or reaching for your camera again).

📹 I filmed one 37-second brand video.

🔥 Instead of treating it like a ‘one and done,’ I pulled it apart and turned it into scroll-stopping, algorithm-feeding variations.

🎯 No reshoots. No meltdown. Just strategic reworking to keep the Meta machine happy—and your ad costs down.


Hit play and let’s dive in. 🎧


Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online


🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now!


Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱


Thanks for watching!

Rachel - Facebook Ads Specialist


https://www.aussieonlinegrowingonshopify.com.au/book-online

Show more...
3 months ago
24 minutes 16 seconds

Aussie Online Growing on Shopify
E135 – Feed the Meta Machine - Turn one Video into 10! Success with Facebook Ads in 2025

Meta isn’t a slow-burning campfire anymore - it’s a furnace. And if you want your ads to work, you’ve gotta keep tossing in creative fuel. But here’s the good news: fresh doesn’t have to mean from scratch.

In today’s episode, I’m showing you how to take just one image and one short video and stretch them like elastic, into multiple ad creatives you can test, tweak, and re-use without breaking a sweat (or reaching for your camera again).📹

I filmed one 37-second brand video.🔥 Instead of treating it like a ‘one and done,’ I pulled it apart and turned it into scroll-stopping, algorithm-feeding variations.🎯

No reshoots.

No meltdown.

Just strategic reworking to keep the Meta machine happy, and your ad costs down.


Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠⁠HERE and start growing today! 🌱

https://www.aussieonlinegrowingonshopify.com.au/book-online


🌟 Small Aussie Brands Grow Online

📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.


👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!


🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧


🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!


🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚


📞 Act Now! Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.


Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online


Thanks for watching!

Rachel - Facebook Ads Specialist

Show more...
3 months ago
24 minutes 20 seconds

Aussie Online Growing on Shopify
E134 - Marketing That Meets You Where You’re At: New Ads + Email Offers

In this episode, I’m sharing an update to how I now work with clients — especially if you’re a small online business looking for support with marketing that actually moves the needle.I’ve refined my services into two clear focus areas: Facebook Ads Management and Klaviyo Email Marketing.


I’ve also added a few optional Add-On’s that give you extra support depending on where your business is at and what kind of growth you're aiming for. It’s all about making things simpler, clearer, and more aligned with how I can best support you.

 

Hit play and let’s dive in. 🎧

 

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

https://www.aussieonlinegrowingonshopify.com.au/book-online⁠

 

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost yourbusiness's marketing strategy.

 

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

 

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

 

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

 

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

 

📞 Act Now!

 

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

 

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

 

Thanks for watching!

Rachel - Facebook Ads Specialist

https://www.aussieonlinegrowingonshopify.com.au/book-online

 

Show more...
4 months ago
23 minutes 45 seconds

Aussie Online Growing on Shopify
E133 - Why Frequency is a Super Important Meta Ads Metrics for your Facebook Ads. Why you should care about it too!

If you’ve ever looked at your Meta Ads and wondered, “Why is this tanking all of a sudden?” - this episode is for you. This week, I'm diving deep into one of the most underrated and misunderstood metrics in Meta Ads: Frequency.

It’s not just about how many people see your ad, but how often they see it - and spoiler alert: that difference is everything when it comes to diagnosing fatigue, wasted spend, and ad performance woes.

Whether you're managing your own ads or working with a media buyer, knowing how to interpret frequency could save your budget and your sanity.

 

Hit play and let’s dive in. 🎧

 

Book your Free Discovery Call ⁠⁠⁠HERE⁠⁠⁠ and start growing today! 🌱

 

🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise and proven success in scaling online brands (from scratch) using Facebook Ads, I'm ready to boost your business's marketing strategy.

 

👤 You're too busy to juggle all the marketing tasks? Save yourself the energy, money and time, I can manage your next marketing bottleneck. Let’s grow your business online!

 

🔍 Unravel the complexities of Meta advertising, stop the cash burn, and start seeing actual revenue from that neglected customer email list. 📧

 

🎯 I am an anti-agency Facebook Ads Specialist. If you have a baby-sized budget – you won’t regret reaching out for a chat!

 

🎧 Tune into more episodes next for expertise and case studies – always practical marketing tips! If you are at the stage of continuing to DIY a solution for your business, you will find heaps in my podcast episodes 📚

 

📞 Act Now!

 

Book a Free 25-minute Discovery Call if you're ready to take the next steps in your marketing without it being your bottleneck. Ensure your business thrives with essential marketing strategies.

 

Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱

 

Thanks for watching!

Rachel - Facebook Ads Specialist

 

https://www.aussieonlinegrowingonshopify.com.au/book-online

 

 

Show more...
4 months ago
24 minutes 51 seconds

Aussie Online Growing on Shopify
You know your product inside out. But getting seen, clicked, and converting online? That’s where I step in.​ I help small Shopify eCommerce brands grow their visibility, email lists, and revenue through strategic Meta Ads and Klaviyo Email Marketing. No smoke. No mirrors. No locked-in retainers. Just smart, focused support that gets your marketing working harder. I run my own eCommerce brand and have been in the trenches for 5+ years. In 2025, I doubled my revenue using the same strategies I now offer my clients. And one of those clients? Had their biggest year in 10 years.