While clearing out a cupboard, we stumbled across an old content plan from years ago. Some of it made us smile, some of it made us wince; what surprised us most was how much of it still holds up. In this episode, we use that long-forgotten plan as a starting point to explore six themes that keep circling back – around brand, integrity, authenticity, commitment, permission and the stories we so often hold onto... whether they're serving us or not. Something you’d love us to know? Send us a mes...