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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
The Agile Brand
73 episodes
10 hours ago
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
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Marketing
Business
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All content for B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success is the property of The Agile Brand and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
Show more...
Marketing
Business
Episodes (20/73)
B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop
19 hours ago
21 minutes 58 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#70: Marketing measurement and the dark funnel with Chris Golec, CEO of Channel99
1 week ago
19 minutes 42 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#69: How AI is Transforming Project Management with Alan Mosca, nPlan
2 weeks ago
27 minutes 14 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#68: Improving lead quality with Derek Gerber, Power Digital
3 weeks ago
26 minutes 3 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#67: CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks
4 weeks ago
23 minutes 51 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#66: Building a culture of AI innovation with Michael Domanic, UserTesting
1 month ago
21 minutes 21 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#65: Transforming CX with AI plus People, Processes, and Platforms, with John Durocher, Calix
1 month ago
23 minutes 3 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital
1 month ago
25 minutes 40 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM
1 month ago
23 minutes 41 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran
2 months ago
21 minutes 21 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus
2 months ago
23 minutes 19 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility
2 months ago
22 minutes 40 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN
2 months ago
17 minutes 36 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#58: Interfaces that generate joy, with Dominik Angerer, Storyblok
3 months ago
20 minutes 44 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa
3 months ago
20 minutes 43 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom
3 months ago
16 minutes 31 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#55: AI and small businesses with Aparna Khurjekar, Verizon Business
3 months ago
23 minutes 51 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
Introducing the Jordan Harbinger Show
We would like to recommend the Jordan Harbinger Show. The show dives into the minds of some incredible guests. I hope you enjoy The Jordan Harbinger Show as much as I do.
Show more...
3 months ago
2 minutes

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#54: Building a world-class brand from scratch with Maria Winans, Kyndryl
3 months ago
25 minutes 29 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr
4 months ago
23 minutes 50 seconds

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.