🎉 It’s our final episode of 2025, and guess what? We made it past the seven-episode podcast curse! We pop open a Texas wine from Grape Creek (thanks Catrina! 🍷) and dive into one of the most honest conversations yet. We’re talking about: Why lead gen feels broken right now (spoiler: it's not just you)How a lack of resources leads to short-term thinking, over-optimizing (or under-optimizing), and burnoutWhy you have to talk to your sales teamThe dangerous obsession with “more leads” instead o...
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🎉 It’s our final episode of 2025, and guess what? We made it past the seven-episode podcast curse! We pop open a Texas wine from Grape Creek (thanks Catrina! 🍷) and dive into one of the most honest conversations yet. We’re talking about: Why lead gen feels broken right now (spoiler: it's not just you)How a lack of resources leads to short-term thinking, over-optimizing (or under-optimizing), and burnoutWhy you have to talk to your sales teamThe dangerous obsession with “more leads” instead o...
Clarity Before Tactics: How Do You Tie It Together?
B2B Happy Hour
37 minutes
1 month ago
Clarity Before Tactics: How Do You Tie It Together?
In this final episode of our three-part series Clarity Before Tactics, we explore the pivotal moment where Marketing strategy turns into execution…and often falls apart. From bloated 40-page plans to making your strategy actually usable, we unpack what really matters when you’re trying to get your Marketing to work. We’re sipping on a Cabernet Sauvignon from the Oak Knoll District (thanks to a friend!) while diving into: Why some strategies never get usedMaking your strategy actionable with A...
B2B Happy Hour
🎉 It’s our final episode of 2025, and guess what? We made it past the seven-episode podcast curse! We pop open a Texas wine from Grape Creek (thanks Catrina! 🍷) and dive into one of the most honest conversations yet. We’re talking about: Why lead gen feels broken right now (spoiler: it's not just you)How a lack of resources leads to short-term thinking, over-optimizing (or under-optimizing), and burnoutWhy you have to talk to your sales teamThe dangerous obsession with “more leads” instead o...
