We are back from a post-Thanksgiving food coma and a very real talk about how to actually get your Marketing ready for 2026. After a quick catch-up on forgotten water bottles, Costco mac & cheese, and Black Friday fatigue, we dive into what they’re seeing across B2B clients and why “leads, leads, leads” broke a lot of Marketing in 2025. We unpack: Why “demand gen” is really just brand Marketing (and why everyone keeps mixing it up with lead gen)The brutal stats on shortlists: if buyers ...

In this final episode of our three-part series Clarity Before Tactics, we explore the pivotal moment where Marketing strategy turns into execution…and often falls apart. From bloated 40-page plans to making your strategy actually usable, we unpack what really matters when you’re trying to get your Marketing to work. We’re sipping on a Cabernet Sauvignon from the Oak Knoll District (thanks to a friend!) while diving into: Why some strategies never get usedMaking your strategy actionable with A...

It’s Halloween season, and we’re feeling festive—costumes, video malfunctions, haunted lighting, and, of course, spooky wine from Trader Joe’s. In this episode, Stephen and Hami tackle Part 2 of our “Clarity Before Tactics” series. We dive into how getting clear on the problems you solve is essential to effective marketing, and why most companies either overcomplicate the message or completely miss the mark. We also share our lukewarm takes (philosophical problems are usually unnecessary!) an...

In this episode, Stephen and Hami uncork a bottle of Sancerre and dive into the first part of their “Clarity Before Tactics” series. This week’s focus: identifying your audience. They break down why B2B Marketers still need buyer personas, how to define your niche without fear, and how to actually find where your audience hangs out online. They also share their own process for building personas, including how they use tools like SparkToro and where AI fits into the mix (spoiler: it helps, but...

Stephen and Hami crack open a 2021 Pinot Noir from Oregon’s Willamette Valley (yes, it rhymes with “dammit”) and dive into the seven essential traits of a great B2B Marketer. These aren’t about resume bullet points. These are the essential traits to look for when hiring, mentoring, and building a high-performing Marketing team. You’ll hear their thoughts on Why mindset trumps skillsHow strategic thinking and clarity beat scattershot tacticsWhy being adaptable and easy to work with matters mo...

In this episode of B2B Happy Hour, Stephen and Hami pour a very dry French Sauvignon Blanc (with a half-a-chateau on the label… so only half good?) and dive headfirst into the chaos of SEO in 2025. They break down whether AI overviews are the end of SEO as we know it or just the next evolution of search. From HubSpot’s jaw-dropping 75% traffic drop to why PR might finally be having its moment in the LLM era, the duo isn’t holding back. Expect lukewarm takes, side tangents (backlinks, anyone?...

In this first-ever episode of B2B Happy Hour, Stephen and Hami pop a bottle of wine and get real about how they went from chatting over happy hour drinks to launching a full-blown agency and podcast. They’re pulling back the curtain on what listeners can expect—smart takes on B2B Marketing with a healthy pour of pop culture, sass, and the occasional “did they just say that?” moment. They dig into the rise of AI and its impact on Marketers and why some B2B Marketing makes them want to cry int...

We’re Stephen Brent May and Hami Arrington, founders of the Marketing agency One Foot Over. Our clients know us for our results and for our banter. People always want to join our happy hours, so we thought…why not let them? Every episode, we’ll crack open a bottle of wine and talk about what’s going on in the world of Marketing. AI. SEO. Social media. Lead generation. Brand vs. performance Marketing. You’ll get smart insights, honest opinions, and a few laughs, because we take the work serio...