🎉 It’s our final episode of 2025, and guess what? We made it past the seven-episode podcast curse! We pop open a Texas wine from Grape Creek (thanks Catrina! 🍷) and dive into one of the most honest conversations yet. We’re talking about: Why lead gen feels broken right now (spoiler: it's not just you)How a lack of resources leads to short-term thinking, over-optimizing (or under-optimizing), and burnoutWhy you have to talk to your sales teamThe dangerous obsession with “more leads” instead o...
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🎉 It’s our final episode of 2025, and guess what? We made it past the seven-episode podcast curse! We pop open a Texas wine from Grape Creek (thanks Catrina! 🍷) and dive into one of the most honest conversations yet. We’re talking about: Why lead gen feels broken right now (spoiler: it's not just you)How a lack of resources leads to short-term thinking, over-optimizing (or under-optimizing), and burnoutWhy you have to talk to your sales teamThe dangerous obsession with “more leads” instead o...
Clarity Before Tactics: What Problems Do You Solve?
B2B Happy Hour
41 minutes
2 months ago
Clarity Before Tactics: What Problems Do You Solve?
It’s Halloween season, and we’re feeling festive—costumes, video malfunctions, haunted lighting, and, of course, spooky wine from Trader Joe’s. In this episode, Stephen and Hami tackle Part 2 of our “Clarity Before Tactics” series. We dive into how getting clear on the problems you solve is essential to effective marketing, and why most companies either overcomplicate the message or completely miss the mark. We also share our lukewarm takes (philosophical problems are usually unnecessary!) an...
B2B Happy Hour
🎉 It’s our final episode of 2025, and guess what? We made it past the seven-episode podcast curse! We pop open a Texas wine from Grape Creek (thanks Catrina! 🍷) and dive into one of the most honest conversations yet. We’re talking about: Why lead gen feels broken right now (spoiler: it's not just you)How a lack of resources leads to short-term thinking, over-optimizing (or under-optimizing), and burnoutWhy you have to talk to your sales teamThe dangerous obsession with “more leads” instead o...
