🎉 It’s our final episode of 2025, and guess what? We made it past the seven-episode podcast curse! We pop open a Texas wine from Grape Creek (thanks Catrina! 🍷) and dive into one of the most honest conversations yet. We’re talking about: Why lead gen feels broken right now (spoiler: it's not just you)How a lack of resources leads to short-term thinking, over-optimizing (or under-optimizing), and burnoutWhy you have to talk to your sales teamThe dangerous obsession with “more leads” instead o...
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🎉 It’s our final episode of 2025, and guess what? We made it past the seven-episode podcast curse! We pop open a Texas wine from Grape Creek (thanks Catrina! 🍷) and dive into one of the most honest conversations yet. We’re talking about: Why lead gen feels broken right now (spoiler: it's not just you)How a lack of resources leads to short-term thinking, over-optimizing (or under-optimizing), and burnoutWhy you have to talk to your sales teamThe dangerous obsession with “more leads” instead o...
SEO Is Dead? AI Overviews, LLM Traffic, and a Very Dry Sauvignon Blanc
B2B Happy Hour
49 minutes
3 months ago
SEO Is Dead? AI Overviews, LLM Traffic, and a Very Dry Sauvignon Blanc
In this episode of B2B Happy Hour, Stephen and Hami pour a very dry French Sauvignon Blanc (with a half-a-chateau on the label… so only half good?) and dive headfirst into the chaos of SEO in 2025. They break down whether AI overviews are the end of SEO as we know it or just the next evolution of search. From HubSpot’s jaw-dropping 75% traffic drop to why PR might finally be having its moment in the LLM era, the duo isn’t holding back. Expect lukewarm takes, side tangents (backlinks, anyone?...
B2B Happy Hour
🎉 It’s our final episode of 2025, and guess what? We made it past the seven-episode podcast curse! We pop open a Texas wine from Grape Creek (thanks Catrina! 🍷) and dive into one of the most honest conversations yet. We’re talking about: Why lead gen feels broken right now (spoiler: it's not just you)How a lack of resources leads to short-term thinking, over-optimizing (or under-optimizing), and burnoutWhy you have to talk to your sales teamThe dangerous obsession with “more leads” instead o...
