Subscribe to our Newsletter In this episode of B2B Marketing Leaders, Olga Bondareva - founder of ModumUp Agency - talks about data-driven B2B marketing with experts from international companies: - Kristi Berg McCutchen, Vice President, Marketing - Enterprise, Public Sector & Partner at T-Mobile - Dina Habib O'Mara, Global Partner Marketing Director at Intel Corporation - Christiaan Davel, Global Marketing Manager at Hilti Group Key themes discussed: • The importance of data in shaping B2B marketing strategies and driving business growth • How data improves lead quality, speeds up sales, and enhances customer retention • The role of AI and machine learning in automating data analysis and personalizing marketing at scale • Challenges and opportunities in aligning data across sales, marketing, and product teams • The need for accurate attribution models to track customer interactions throughout the journey • The shift from traditional lead generation to considering buying networks and multiple decision-makers • How the SaaS model pushes marketers to deliver ongoing value, reduce churn, and support long-term success A dynamic conversation between B2B leaders, exploring how to leverage data, AI, and cross-department collaboration to enhance marketing strategies, improve sales processes, and create long-term value for customers.

Subscribe to our Newsletter In this episode of B2B Marketing Leaders, Olga Bondareva - founder of ModumUp Agency - talks about content marketing in B2B with experts from international companies: • Irina Chernova, EMEA Targeted Demand Manager at NetApp • Rachel Roundy, Product Marketing Lead, AI at Snowflake • Ryan Lucas, Senior Marketing & Communications Manager at FLSmidth Together they discuss: • The essential role of content marketing in the B2B buyer’s journey and sales enablement • How to align content marketing with sales teams to drive business growth • Why localized content across regions and languages performs better • The importance of consistent, always-on content to build trust and credibility • How to use AI tools for content creation, optimization, and personalization at scale • Common challenges like managing too many voices and avoiding content duplication • Emerging trends such as dynamic content creation and humanizing B2B communication A valuable discussion between B2B experts who understand how to connect marketing, sales, and technology, offering insights on how to align teams, use AI effectively, and maintain a customer-first approach to drive business success.