When Henkel started their global employee advocacy programme, it quickly became clear that focusing on perceived regional cultural differences was not the key to success. In this LinkedIn Live session, Maria (Mia) Doskas from Henkel will share how they design coaching and training programmes that reflect the realities of people’s day-to-day roles and the company culture they work in. Instead of building separate playbooks “for Germany” or “for the UK”, they focus on the needs of specific gro...
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When Henkel started their global employee advocacy programme, it quickly became clear that focusing on perceived regional cultural differences was not the key to success. In this LinkedIn Live session, Maria (Mia) Doskas from Henkel will share how they design coaching and training programmes that reflect the realities of people’s day-to-day roles and the company culture they work in. Instead of building separate playbooks “for Germany” or “for the UK”, they focus on the needs of specific gro...
Why marketing should be involved in your social selling program
B2B Social Growth: Presented By Tribal Impact
35 minutes
10 months ago
Why marketing should be involved in your social selling program
When sales and marketing aren’t aligned on social media, you’re not just missing engagement, you’re leaving serious revenue on the table. According to LinkedIn’s Deep Sales Report 2024, sellers who build relationships and use data-driven insights are nearly 2x more likely to exceed targets. But too often, marketing generates leads that sales can’t act on, while sales chase deals that marketing isn’t supporting. Join Tribal Impact's Sarah Goodall and Felipe Torres in this LinkedIn Live as we...
B2B Social Growth: Presented By Tribal Impact
When Henkel started their global employee advocacy programme, it quickly became clear that focusing on perceived regional cultural differences was not the key to success. In this LinkedIn Live session, Maria (Mia) Doskas from Henkel will share how they design coaching and training programmes that reflect the realities of people’s day-to-day roles and the company culture they work in. Instead of building separate playbooks “for Germany” or “for the UK”, they focus on the needs of specific gro...
