B2B Social Growth: Presented By Tribal Impact

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B2B Social Growth: Presented By Tribal Impact

Tribal Impact

84 episodes

1 month ago

When Henkel started their global employee advocacy programme, it quickly became clear that focusing on perceived regional cultural differences was not the key to success. In this LinkedIn Live session, Maria (Mia) Doskas from Henkel will share how they design coaching and training programmes that reflect the realities of people’s day-to-day roles and the company culture they work in. Instead of building separate playbooks “for Germany” or “for the UK”, they focus on the needs of specific gro...

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When Henkel started their global employee advocacy programme, it quickly became clear that focusing on perceived regional cultural differences was not the key to success. In this LinkedIn Live session, Maria (Mia) Doskas from Henkel will share how they design coaching and training programmes that reflect the realities of people’s day-to-day roles and the company culture they work in. Instead of building separate playbooks “for Germany” or “for the UK”, they focus on the needs of specific gro...

Show more...

Episodes (20/84)

B2B Social Growth: Presented By Tribal Impact

How Henkel activates employees on LinkedIn globally with Mia Doskas from Henkel

When Henkel started their global employee advocacy programme, it quickly became clear that focusing on perceived regional cultural differences was not the key to success. In this LinkedIn Live session, Maria (Mia) Doskas from Henkel will share how they design coaching and training programmes that reflect the realities of people’s day-to-day roles and the company culture they work in. Instead of building separate playbooks “for Germany” or “for the UK”, they focus on the needs of specific gro...

1 month ago

40 minutes

B2B Social Growth: Presented By Tribal Impact

How activating executives on LinkedIn accelerates sales with Purna Virji from LinkedIn

Startups grow fast because their founders are visible, authentic and deeply connected to their customers. They’re present in the market, build personal trust and tell the story in a way that moves people and deals. But what happens when larger enterprises apply the same principles? In this LinkedIn Live, Tribal’s Justyna Brownbridge will be speaking to Purna Virji, Principal Consultant at LinkedIn, about the latest LinkedIn playbook “Founder-Led Sales and Marketing Never Ends”. We’ll...

2 months ago

56 minutes

B2B Social Growth: Presented By Tribal Impact

How Pfizer strengthens employer branding through employee advocacy with Anne Dotson from Pfizer

Almost 7 in 10 candidates say they would turn down a job offer from a company with a poor employer brand, even if they were unemployed (ITA Group). That’s how high the stakes are today. Candidates today have more options, expect more from employers, and are less willing to tolerate brands that don’t deliver on their promises. At Pfizer, culture is at the heart of how they attract and retain top talent. And doing so in a highly regulated industry is challenging. In this session, Tribal...

2 months ago

37 minutes

B2B Social Growth: Presented By Tribal Impact

How to boost employee advocacy and social selling with AI with Guillem Cardenal from Merck Healthcare

AI is transforming how organisations approach employee advocacy and social selling, and it’s not about replacing people. It’s about improving the way we work. Salesforce’s latest Slack Workforce Index shows daily AI use among desk workers has jumped 233% in just six months. Those using AI every day are 64% more productive and 81% more satisfied in their jobs. Join Felipe Torres from Tribal Impact and Guillem Cardenal Basté, Merck Healthcare, to learn about how Merck built a successful...

3 months ago

32 minutes

B2B Social Growth: Presented By Tribal Impact

How leaders influence high-trust workplaces, employee advocacy and results - With Tribal Impact's Justyna Brownbridge and Great Place To Work UK Dr Petrina Carmody PhD CPsychol

A recent Great Place To Work® UK report highlights the impact of quality connections between leaders and their colleagues (Leadership Proximity). In high-trust workplaces, revenue per employee is 8.5x higher, and organisations outperform the market by 4x. Join Tribal Impact’s Justyna Brownbridge and Dr Petrina Carmody PhD CPsychol, Executive Coach and GPTW UK Chief Change Officer, to discover how visible leaders are essential for amplifying your advocacy, results, and team engagement. We’ll...

3 months ago

32 minutes

B2B Social Growth: Presented By Tribal Impact

How Panasonic TOUGHBOOK tackled the social selling skills gap

78% of businesses that use social selling outperform those who don’t. (LinkedIn) The key is making it part of your team’s everyday mindset. Panasonic TOUGHBOOK launched their social selling pilot with their Key Account Managers to measure what happens when they’re given the right skills, tools, and training to connect on social media. Alexandra Edwards from Tribal Impact will interview Birgit Raes, Sales Enablement Specialist at Panasonic TOUGHBOOK, to discuss the successes and challenges ...

5 months ago

36 minutes

B2B Social Growth: Presented By Tribal Impact

Demonstrating B2B marketing success in a post-attribution world with Dana DiTomaso from Kick Point

The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up. Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world. We’ll explore the following: The limitations of traditional attribution in modern B2B marketingHow to track success when buyers engage across multiple...

9 months ago

39 minutes

B2B Social Growth: Presented By Tribal Impact

How to build your employer brand from the inside out

Your employer brand isn’t what you say - it’s what your employees say about you. When done right, employee advocacy can transform your employer brand, build trust, and attract top talent globally. Join Tribal Impact's Sarah Goodall and Alex Her, in this LinkedIn Live as we uncover: Why employee advocacy is the backbone of employer brandingHow to empower employees to become authentic brand ambassadorsThe role of marketing, communications, and HR How to scale employer branding glob...

9 months ago

40 minutes

B2B Social Growth: Presented By Tribal Impact

Why marketing should be involved in your social selling program

When sales and marketing aren’t aligned on social media, you’re not just missing engagement, you’re leaving serious revenue on the table. According to LinkedIn’s Deep Sales Report 2024, sellers who build relationships and use data-driven insights are nearly 2x more likely to exceed targets. But too often, marketing generates leads that sales can’t act on, while sales chase deals that marketing isn’t supporting. Join Tribal Impact's Sarah Goodall and Felipe Torres in this LinkedIn Live as we...

10 months ago

35 minutes

B2B Social Growth: Presented By Tribal Impact

Connecting the dots between social media and sales with Sally Jacobs from Qlik

Join Tribal Impact’s Sarah Goodall and Sally Jacobs, Senior Director of Social Media and Advocacy at Qlik, as they explore the critical role of connecting the dots between sales, marketing, and leadership teams to drive business impact through social media. We’ll be covering: The impact of leadership social media presence on talent and revenue. Using social media as a strategic tool to bridge siloed advocacy programs, transforming employee engagement and driving company success.Key stra...

11 months ago

35 minutes

B2B Social Growth: Presented By Tribal Impact

Human-centric employee advocacy at HCLTech with Vineet Tandon

With 84% of job seekers saying a company’s reputation is essential to their decision, authentic employee advocacy is a vital tool for brand impact (Glassdoor).As an employer branding leader, you know the importance of creating an authentic brand story that resonates inside and outside your organisation. Join Tribal Impact’s Sarah Goodall and Vineet Tandon, Global Leader of Talent Marketing at HCLTech and India’s only Musical Motivational Speaker, for an inside look at how HCLTech has bui...

12 months ago

26 minutes

B2B Social Growth: Presented By Tribal Impact

How to scale social media learning for your employees

Join Felipe Torres and Sophie Nicolay Gwin as they share insights on how to unlock the full potential of your workforce. Discover how bite-sized, multimedia training can boost confidence, personalize learning paths, and meet employees where they are on their social media journey. From beginners building profiles to advanced users creating impactful content, this session will provide you with the strategies and tools to empower your team. We'll be discussing: Scalable learning strategie...

1 year ago

29 minutes

B2B Social Growth: Presented By Tribal Impact

How to Unlock Your Leadership Potential

Tribal Impact’s CEO Sarah Goodall and R.Michael Anderson, author of Leadership Mindset 2.0, look at what the world’s highest-performing leaders have in common. This session covers: 🔶 Shifting your mindset from a tactical ‘doer’ into a strategic leader, who thinks several steps ahead and stays ahead of your competitors. 🔶 Strategies to inspire, motivate and empower your team. How to get the best from them and maximise your employees’ potential. 🔶 Building a workplace culture where i...

1 year ago

44 minutes

B2B Social Growth: Presented By Tribal Impact

Transforming Employee Advocacy into Business Results

Want to create real business impact with your employees on social media? Join us for an essential LinkedIn Live session with Tribal’s own Andy Norman and Felipe Torres. In this 30-minute session, we’ll be exploring the business impact of employee advocacy and social selling, and why social media should be an integral part of your business strategy. Learn how to build a powerful social media employee advocacy program. We'll be covering: Scaling Employee Advocacy: Understand the proces...

1 year ago

27 minutes

B2B Social Growth: Presented By Tribal Impact

How To Create A Leading Social Media Advocacy Program With Danielle Guzman From Marsh McLennan

Want to unlock the power of your employees on social media? Join Sarah Goodall and Danielle Guzman who'll be sharing how Marsh McLennan built a powerful social media employee advocacy program. We'll be covering: The importance of building powerful employee voices and how it impacts brand presence.Strategies for empowering employees to become trusted advisors and thought leaders.Tailoring advocacy for different employees.Success stories from Marsh McLennan.Overcoming common...

1 year ago

46 minutes

B2B Social Growth: Presented By Tribal Impact

Empowering Employee Voices: Mastering Video Content Creation With Rob Glass From Make Great Video

As an employee advocacy program leader, you’ll be familiar with the challenges of encouraging your employees to create video content. However, with 87% of marketers saying video helps them generate leads and increase sales (Wyzowl), it’s time to teach them. Join Tribal Impact's Sarah Goodall and Rob Glass from ‘Make Great Video’. Rob was trained as a Video Journalist by the BBC, trained BBC other employees and now helps teams create authentic, change-making video content with their sma...

1 year ago

47 minutes

B2B Social Growth: Presented By Tribal Impact

How To Bring Employee Stories To Life With Dianne Henderson From Maximus

Stories are 22x more memorable than facts. What stories are your employees' telling? Join Tribal Impact's Sarah Goodall and Dianne Henderson, Communications Manager, Social Media at Maximus, as they delve into employee storytelling and the power of a strong employee advocacy program. We'll be covering: How employee advocacy fits into a wider employer branding strategy.Ensuring employees follow social media guidelines when sharing online.How to build momentum and increase adoption rates.

1 year ago

50 minutes

B2B Social Growth: Presented By Tribal Impact

The Influence Of Employee Voices In Employer Branding With Charu Malhotra

Join Tribal Impact's Sarah Goodall and leading Talent authority Charu Malhotra, who'll be exploring how to build a compelling employer brand through inclusive culture-building. We’ll be deep-diving into these topics: How to bring culture to life for the benefit of candidates, seeing and living it through the eyes of your employees. How this can lead to recruitment success, sharing specific examples.The importance of building a trust culture; how to empower employees to tell their ...

1 year ago

49 minutes

B2B Social Growth: Presented By Tribal Impact

How To Leverage Social Media For Sales With Paul Lewis From Pitney Bowes

78% of individuals using social media for sales outperform their peers who do not engage in social selling (LinkedIn). Tribal Impact’s Sarah Goodall will be speaking to Paul Lewis, Head of Digital, Social Media Marketing & Sales Enablement at Pitney Bowes, about how he enables global sales teams to leverage the power of social media. We’ll be covering: How to educate sales in the art of digital marketing & social media.How to scale employee advocacy across disparate teams.Tech...

1 year ago

41 minutes

B2B Social Growth: Presented By Tribal Impact

The Challenges Of Scaling Social Selling In IT With Sandy Adam From Quest Software

Tribal Impact’s Sarah Goodall will be speaking to Sandy Adam, global sales enablement senior manager at Quest Software, about the challenges of scaling a social selling program in the IT industry and how to overcome these. We’ll be covering: The role of change management in social selling training. How to roll out a social selling program across a large enterprise organisation.The struggle of demonstrating ROI and how to overcome this.

1 year ago

40 minutes