Send us a text 🧮 Stay on Track Track Track - Metrics to guide your marketing. In this week's Baking it Down Podcast - Episode 241 - Stay on Track Track Track, the twins have spreadsheets on the brain just in time for the new year. While yes, you can start a spreadsheet any time on any day in any month of the year, it does help to have it ready to go on January 1 - that way, you can look at your bakery's entire fiscal year, start to finish. The key to spreadsheets and data tracking is this...

Send us a text ⛰️ Burke Lake vs Everest - Accomplishing small goals in 2026. In this week's Baking it Down Podcast - Episode 240 - Burke Lake versus Everest, we're winding down 2025 and taking a look at 2026 through the lens of goals. 🥾 Yeah, yeah - you look back on this past year and realize you can't even remember what your new year's resolutions were, let alone whether you met them or not - and for good reason. Sometimes our "bright and flashy" goals are more claimed to summit Mt. Everest...

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Send us a text 🎓 Vendy Blendy - Insider info. In this week's Baking it Down Podcast - Episode 238 - Vendy Blendy Inside Info, we're in the final stretch of the Vendy Blendy - and we're spillin' all the secrets in this final-prep podcast for Friday's BIG Baker Sale. Are we hype? Yes. Are we delirious? Also yes. Are we tired of saying the word Vendy Blendy? Getting close. But it's the f-i-n-a-l c-o-u-n-t-d-o-wn-. 🟠 The Most Important Stuff If you read nothing more than this - here's the ...

Send us a text 🎓 Cookie College - Vendy Blendy Deals Breakdown. In this week's Baking it Down Podcast - Episode 237 - The Cookie College Stealios, Corrie and I go through our Vendy Blendy 2025 Cookie College offerings, and... ️🥁️🥁️🥁 drumroll please... they're once-a-year good. 🎓 The Cookie College - $64/mo or $576/yr The best product we offer is The Cookie College (typically $76/mo, but on sale on Black Friday for $64/mo or $576/yr, which takes it down to $48/mo). It's the best because...

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Send us a text ☝️ Private Class + VB - Part one of a two-part series. In this week's Baking it Down Podcast - Episode 235 - Private Class + The Vendy Blendy Pt 1, we're doing a two-part two-part series (not a typo) so I can check the box that we effectively spammed you with the Vendy Blendy this week while also providing some marketing value. We're teaching an in-home private class. Now, typically, you've heard me state (vehemently) that we don't teach private in-home classes anymore a...

Send us a text 📸 Food-tography - Staging, props, gear, software.In this week's Baking it Down Podcast - Episode 234 - Food-Tography, we're concluding our "📅 Content Theme" for the month of October, which focused on... well, focusing that camera lens. 💡 Check out #OctoberPhotographyMonth in the Sugar Cookie Marketing (Group) to see more content on staging and gear. 📸 Food photography is a must when it comes to slingin' sugar cookies. Our customers "buy with their eyes," meaning that the photos...

Send us a text 🎙️ Podcast Guest - Christina with Boujee Baker Boutique.In this week's Baking it Down Podcast - Episode 233 - Podcast Guest Christina with Boujee Baker Boutique, we hosted our first-ever remote podcast guest! You all wanted fresh blood (er... dough?), and the people get what they want! Meet Christina Cenera with Boujee Baker Boutique and Stormy Acre Cookies based in Warranton, Virginia. Yep, she juggles both a brick-and-mortar supply shop and a bakery business, all while ...

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Send us a text 🛒 2025 Vendy Blendy - The who, what, where, when, why. In this week's Baking it Down Podcast - Episode 231 - The 2025 Vendy Blendy, we have VENDY BLENDY on the brain! Each year, 🦃 at the end of November, deals roll around in stores and across your screens, prepping everyone for the Christmas season. From malls to boutiques- the steals are endless! So, what about a day of deals just for bakers? 🫡 The Vendy Blendy answers the call. A deal-lovers' day specifically for the b...

Send us a text 🥲 Nothing Old, Nothing New - Why your clients aren't coming back. In this week's Baking it Down Podcast - Episode 230 - Nothing Old, Nothing New, Corrie wanted to cover returning customers - clients that have ordered from you in the past and then reorder. They're massively valuable to your bottom line because returning leads cost less to acquire. That means you have to spend less time and marketing dollars getting someone to order from you a second time than getting some...

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Send us a text 🕸️ Stuck in the Websites - What to look for in a website builder. In this week's Baking it Down Podcast - Episode 228 - Stuck in the Web...Sites, we (remotely - forgive the sound quality this week, kids - it was a learning experience) talk about the sunsetting of the baker-centric website host and builder, Castiron. 📩 Castiron sent this email to current users on Monday night with very little warning that there were problems in "paradise": Consider the implications of los...

Send us a text 🛑 Do Not Teach a Cookie Class! - (If you plan on making these mistakes) In this week's Baking it Down Podcast - Episode 227 - Do NOT Teach a Cookie Class (this way), Corrie and I list out the things we wouldn't do if we were getting into cookie classes (yeah, yeah - the title is a bit of a clickbait, but hey, we're marketers, right?). September in the Sugar Cookie Marketing group is all about Cookie Classes as we try out having a "monthly theme" focused on one topic (you can s...

Send us a text 👭 Podcast Guests! - Meet Heather Brookshire and Kim Sims. In this week's Baking it Down Podcast - Episode 226 - Podcast Guests Heather and Kim, you asked for less Heather and Corrie, and now you get Heather and Kim! Close enough, right?! Heather and Kim are self-titled "ESBs" - emotional support bakers - and really break down the value of having a baking buddy to partner with, vent to, talk shop with, and have in your corner when Uber steals your order. 👋 Meet Heather Campbell...

Send us a text 💎 Diamond Demand - Sifting through the competition. In this week's Baking it Down Podcast - Episode 225 - Diamond Demand, we're telling EVERYONE they need DIAMONDS right NOW. 💎💎💎💎 Just kidding - this is just an analogy, so before you make this into something it's not - we're not talkin' about the diamond industry or bl🩸ood diamonds - we're just comparing a not-necessary-for-life luxury good with not-necessary-for-life luxury bakes. And there's somethin' we can all learn from t...

Send us a text 💼 Main Street Money - Maximizing the main street cookie collab. In this week's Baking it Down Podcast - Episode 224 - Main Street Money, the Main Street Cookie Collab is BACK and it's in two weeks on August 28th at 11:00 AM est. This is a fun collab because it incorporates so much "local" than our other collabs do. ⚠️ Keep in mind, this collab is on a Thursday, not our typical Friday - much thanks to my inability to read a calendar. ⚠️ Also, heads up - we've shifted the ...

Send us a text 💀 Business Victim Mindset - Be what happens to your business. In this week's Baking it Down Podcast - Episode 223 - Business Victim Mindset, we are in the slowest baking month of the YEAR. Yep - last week of July / first week of August = the Google trends report where "sugar cookie" is least searched. Conversely, 📊 the end of the slowest month begins the uptick of our busy season - but that's not the point of today's podcast. We're focusing on the "hanging up of the apro...

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