AI is influencing how we work, how we communicate and how we make decisions. But the deeper change is personal. It affects our values, our identity and the stories we tell ourselves about who we are.

In this episode, Professor Kevin Money explores how identity is formed, why it feels fragile during rapid change and what helps people stay grounded in an AI influenced world. Kevin is a behavioural scientist and Co-Director of the John Madejski Centre for Reputation at Henley Business School. His research focuses on identity, reputation, motivation, trust and responsible leadership. He advises the UK Government, global businesses and nonprofit organisations on how people think, feel and act.

This conversation looks at the psychology behind identity, emotional labour, belonging and the impact of trauma. It also considers how AI amplifies uncertainty and what we can do to stay anchored to our values while the world around us changes.