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BASELINE: How Innovation Really Happens
Baseline Podcast
71 episodes
6 days ago
An independent media platform uncovering how AI and technology are transforming business, creativity, and society. Through in-depth conversations with founders, investors, enterprise leaders, and policymakers, BASELINE reveals the people, decisions, and ideas driving the next era of innovation. From startup breakthroughs to large-scale AI adoption, BASELINE cuts through hype to deliver clarity and insight that leaders can act on today. Contact: info@baselinepodcast.com
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All content for BASELINE: How Innovation Really Happens is the property of Baseline Podcast and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
An independent media platform uncovering how AI and technology are transforming business, creativity, and society. Through in-depth conversations with founders, investors, enterprise leaders, and policymakers, BASELINE reveals the people, decisions, and ideas driving the next era of innovation. From startup breakthroughs to large-scale AI adoption, BASELINE cuts through hype to deliver clarity and insight that leaders can act on today. Contact: info@baselinepodcast.com
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Episodes (20/71)
BASELINE: How Innovation Really Happens
Why Low Earth Orbit Is Becoming Dangerous - Bianca Cefalo

https://www.space-dots.comLow Earth Orbit is getting crowded, chaotic and harder to manage. In this episode, Space DOTS founder Bianca Cefalo explains why satellites are failing, why 90 percent of orbital anomalies have no known cause, and how space weather and hidden threats are reshaping the environment above Earth. We explore the reality of Kessler syndrome, rapid material degradation, non kinetic attacks and why current data is no longer enough.This is the intelligence layer we need for the next decade of space operations.

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1 week ago
44 minutes 35 seconds

BASELINE: How Innovation Really Happens
What Really Breaks Through in PR and Media. Leila Hrycyszyn

https://leilapr.comAI generated content now floods every feed, and journalists are overwhelmed with synthetic pitches, misinformation and noise. In this episode, PR strategist Leila H joins me to reveal how real influence actually works in 2025. We explore what breaks through in the modern media landscape, why chasing the algorithm is a losing strategy, and how journalists choose the most interesting comment over the most senior voice. Leila shows why some stories generate thousands of reactions within an hour, how emotional content still drives attention, and why brands fail when they rely on AI to create generic pitches.


We discuss PR, media trust, AI creators, the future of influence, the hidden power behind the feed, and the new rules for getting seen when the internet is saturated with bots, auto-generated content and hyper-personalised news feeds. If you want to understand what breaks through in a world shaped by PR, AI and algorithms, this is the episode to watch.

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2 weeks ago
39 minutes 57 seconds

BASELINE: How Innovation Really Happens
Why You Must Protect Your Freedom to Think. Susie Alegre

As algorithms begin to decide what we see, believe, and even feel, one right becomes more important than any other - the right to think freely.Susie Alegre has spent her career fighting for that freedom. From the United Nations and Amnesty International to global courtrooms and parliaments, she has defended the idea that human thought itself must remain beyond the reach of governments and machines.In this conversation, she and Ian explore the frontline of cognitive liberty from AI bias and behavioural micro-targeting to the legal “reset” that could define the next century. Alegre argues that freedom of thought is an absolute human right as fundamental as the bans on slavery and torture and she shows how we can still reclaim it before it’s rewritten by code.

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3 weeks ago
50 minutes 59 seconds

BASELINE: How Innovation Really Happens
Inside the AI Bubble. Danvers Baillieu

Is the AI boom a repeat of the dot-com bubble or something entirely new? In this episode of BASELINE, Ian sits down with Danvers Baillieu: tech lawyer, startup operator, and co-founder of GVT Labs to explore what’s real and what’s hype inside the AI bubble.


From advising early internet founders and co-creating Bootlaw, to scaling Hide My Ass VPN and InfoSum, Danvers has lived through every wave of digital disruption. Together they unpack how privacy, regulation, and trust are colliding with the speed of automation, and why AI’s foundations may be stronger than the markets think.#AIBubble #DotComDejaVu #BaselinePodcast #ArtificialIntelligence #Startups #TechEconomy

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4 weeks ago
47 minutes 14 seconds

BASELINE: How Innovation Really Happens
Why Authenticity Is Collapsing in the AI Era. Joe Tannorella

In this episode, Ian Smith speaks with Joe Tannorella, founder of PodEngine.ai, about the collapse of authenticity in modern media and why AI isn’t to blame. They explore how automation, marketing, and search are reshaping creativity, and why human connection has become the rarest commodity in technology.


The discussion moves from the mediocrity of generative AI to the power of conversational knowledge inside enterprises, from the death of traditional SEO to the rise of intelligent discovery. Together, they question why audiences no longer trust corporate media, how creators now outperform global brands, and what happens when the internet itself becomes synthetic.

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1 month ago
57 minutes 17 seconds

BASELINE: How Innovation Really Happens
But Risk Has Never Stopped Progress. Dr Magda Ramada

In The Age of Imperfect Machines, global InsurTech leader Dr. Magda Ramada Sarasola (WTW) joins BASELINE to explore one of the most overlooked questions in the AI revolution:What happens when AI fails and how do we insure against it?From the fear of the first elevators to today’s non-deterministic AI systems, this conversation uncovers why innovation doesn’t come from eliminating risk, but from learning how to live with it.Magda explains how the insurance industry has always enabled progress by absorbing uncertainty so society can keep moving forward and how that same principle now underpins AI assurance, accountability, and agentic systems.BASELINE exposes the truth behind AI’s unstoppable rise. In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.

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1 month ago
58 minutes 43 seconds

BASELINE: How Innovation Really Happens
When Machines Decide

For thirty years, Robin Christopherson MBE has shown how technology can remove barriers and bring people in. As Head of Digital Inclusion at AbilityNet, he helped shape the tools that transformed accessibility - screen readers, voice control, and adaptive interfaces that became the foundation for modern computing.Now a new paradox is emerging. The same systems that once empowered people could begin to replace them. AI can already triage patients, interview candidates, and make complex decisions in milliseconds. But who decides where the human boundary sits and who can be trusted to draw it?

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1 month ago
40 minutes 30 seconds

BASELINE: How Innovation Really Happens
Why Digital ID Will Decide AI’s Future

Digital identity is no longer just about logging in, it’s about who and what we trust in a world where AI agents are multiplying faster than humans.In this episode of BASELINE, I speak with Jacoby Thwaites, ex-Google technologist and now CTO of Magic ID. We dive into the UK’s plans for mandatory digital ID by 2029, Switzerland’s national e-ID referendum, and why identity has become the #1 attack vector in cyber security.Jacoby explains why humans today are “ghosts in the digital world,” why bots already outnumber humans online, and how trusted communities could give people and AI equal standing in digital society.

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1 month ago
33 minutes 17 seconds

BASELINE: How Innovation Really Happens
The Dark Ages of AI: Why We’re Not Ready for What’s Coming

What does it really mean for the UK to become an “AI superpower”? In this episode of BASELINE, James Robson, former Data Protection Officer for the Labour Party (2023–2025), goes inside the hype and the reality. From protecting the most sensitive political data in Britain, to assessing the impact of billions in AI investment, James brings a unique perspective on how artificial intelligence will reshape jobs, democracy, and trust in government.

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2 months ago
48 minutes 59 seconds

BASELINE: How Innovation Really Happens
The Control Layer That Lets AI Run Your Infrastructure: MCP, Trust & the Agentic Future

AI can now trigger real infrastructure changes, not just surface insights. But can you really trust it to touch production? In this episode of BASELINE, Rodney Foreman from Itential introduces the MCP Server: a new orchestration and control layer that allows AI agents, LLMs, and AIOps platforms to take real-world action with policy enforcement, validation, and full guardrails. We explore what the Model Context Protocol (MCP) is, how Itential connects AI systems to infrastructure safely, and why trust—not speed—is the real unlock for enterprise AI. With real-world examples like Selector and Lumen, this conversation shows how automation, compliance, and coordination are finally converging. If your AI strategy stops at insights, this episode will show you what’s next.

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2 months ago
49 minutes 58 seconds

BASELINE: How Innovation Really Happens
Brain Connectivity and Embodied Intelligence

Dr Michael Barros brings a rare blend of scientific depth and human clarity. From showing us why every neuron is important to revealing how electroceuticals could transform medicine and how true intelligence is embodied, he turns complex frontiers of neuroscience into ideas anyone can grasp. His work at the University of Essex and the Alan Turing Institute is pioneering, but more than that, he speaks with humility and hope about the future of humanity and AI. This is one of those conversations that makes you rethink what it means to be alive, to learn, and to imagine what comes next.

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2 months ago
1 hour 5 minutes 33 seconds

BASELINE: How Innovation Really Happens
Fixing What’s Overlooked: AI and the Hidden Inefficiencies Costing Millions

Mike Lewis has spent over two decades uncovering the hidden inefficiencies that quietly drain millions from organisations. As Managing Director at Equantiis, his calm, pragmatic approach focuses on what others miss - the small inefficiencies that, once fixed, transform performance, morale, and growth.

In this conversation, we explore how AI can help eliminate those overlooked problems, why fear and hype often distract from the real work, and how finding just a few minutes of wasted time can unlock massive value.

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2 months ago
1 hour 1 minute 36 seconds

BASELINE: How Innovation Really Happens
AI Pilots and the Power of Failing Fast - Martin Bishop

Martin Bishop, former Chief Technologist for UK Public Sector at AWS, joins Baseline to explore what really works when governments and enterprises adopt AI.We talk about why embracing pilot failure is key to progress, how two-person teams are now winning seven-figure government tenders, and what legacy estates mean for transformation.


Martin also shares lessons from AWS, UK public sector procurement, sovereignty, education, and delivery at scale including how he helped stand up vaccine infrastructure in a single weekend.If you want to know what’s hype, what’s real, and how to turn AI into lasting progress, this episode is for you.BASELINE exposes the truth behind AI’s unstoppable rise. In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.

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3 months ago
1 hour 1 minute 52 seconds

BASELINE: How Innovation Really Happens
The Algorithmic Leap - Dr John Fletcher

In BASELINE052, Ian Smith sits down with Dr John Fletcher - Oxford, Imperial, and Cambridge-trained physicist and Chief Scientist at The Innovation Game. John is not just a world-class academic - he’s a rare innovator who bridges the gap between research and real-world impact.


At The Innovation Game, he is building technology that creates genuine competitive advantage, not just another layer of AI hype. His work proves how algorithms can solve critical problems in logistics, medicine, and science showing that the future of AI is about application, not buzzwords.BASELINE exposes the truth behind AI’s unstoppable rise. In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.

https://www.tig.foundation

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3 months ago
1 hour 14 minutes 14 seconds

BASELINE: How Innovation Really Happens
Daniel Sawko - Intelligent Fundraising - BASELINE047-2

Venture capital is changing fast and the next wave of fundraising will be powered by data, AI, and intelligent matching between founders and investors. In Part 2 of this BASELINE conversation, Daniel Sawko (CEO of ShipShape VC) shares how hyper-contextual investor search can save founders from wasted meetings, how AI will reshape deal flow, and why frontier markets like space and defence are creating entirely new funding dynamics. From the Mira Murati fundraise for Thinking Machines to the rise of LP intelligence and decentralised VC, this episode is essential for founders, VCs, and LPs looking ahead at the future of capital allocation.


EPISODE CHAPTERS:

00:00 – Cold open: Smarter fundraising for a new era

02:00 – AI hype cycles and misaligned pitching

10:15 – Investor–founder fit vs product–market fit

19:40 – New frontiers: space, defence, and AGI-era funding

33:20 – LP search and decentralising venture capital

45:00 – The intelligent future of fundraising

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3 months ago
28 minutes 28 seconds

BASELINE: How Innovation Really Happens
Rhonda Siddall - First, Do No Harm - BASELINE051

What happens when AI meets a healthcare system in crisis? Learn what’s real, what’s hype, and how tech could transform care without losing compassion.


00:00 – Intro: AI in Healthcare, Hype vs. Humanity01:12 – Meet Rhonda Siddall: Freelance Medical Writer02:54 – The Human Dimension of AI Deployment05:10 – The NHS in Crisis: Burnout, Compassion & Reality07:48 – Predictive AI in Diagnosis: COPD & RA10:32 – Efficiency vs Empathy: What Are We Optimising?12:01 – Hidden Bias in Health Data: Women Left Behind14:45 – Can AI Understand Emotion and Shame?17:02 – Utopia or Dystopia: Rhonda’s Final Reflection19:32 – Final Thoughts & Viewer Call to Action

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3 months ago
20 minutes 53 seconds

BASELINE: How Innovation Really Happens
Daniel Sawko - Why Startups Waste Time with the Wrong Investors - BASELINE047-1

Most founders spend up to 50% of their time trying to raise money — but many pitch to the wrong investors, burning time and relationships without results. In Part 1 of this BASELINE conversation, Daniel Sawko, CEO of ShipShape VC, explains why fundraising has become theatre, why warm intros dominate venture capital access, and how early-stage startups can focus on building traction instead of chasing the wrong capital. This is a must-watch for founders who want to stop wasting time and get investor-fit right from day one.


EPISODE CHAPTERS:00:00 – Cold open: Selling a cruise ship to an ice cream van

01:40 – Why traditional fundraising is broken

09:10 – Networks, warm intros, and VC access

18:45 – The pressure to perform vs building a real business

27:30 – Fundraising as sales: marketing your equity to the wrong market

38:15 – Why founders should prioritise customers over capital

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3 months ago
45 minutes 32 seconds

BASELINE: How Innovation Really Happens
Paul Jenkinson - Inside the AI Arms Race - BASELINE043-2

AI is no longer a tool - it’s a battleground. In this second part of BASELINE043, Paul Jenkinson, founder of Whitespace, reveals how AI is being weaponised, why 93% of Europe’s infrastructure runs on foreign systems, and what it means for UK sovereignty, defence, and trust. From briefing Number 10 to building inside the MoD, this is a rare look into the real stakes of national AI strategy.


EPISODE CHAPTERS:

00:00 – The AI arms race has already begun

03:15 – Weaponising generative AI: the Number 10 briefing

08:47 – Why infrastructure matters more than models

14:32 – The trust deficit inside public AI systems

20:15 – 93% of Europe’s cloud runs on US infrastructure

25:04 – Can the UK afford to wait on sovereign capability?

31:18 – Auditable, ethical, and trusted AI: a new frontier

36:50 – Closing thoughts: power, risk, and responsibility

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4 months ago
45 minutes 35 seconds

BASELINE: How Innovation Really Happens
Patrick Sheehan -How to Spot the Next Big Shift, Before It Happens - BASELINE050

Patrick Sheehan is one of Europe’s most experienced sustainability investors. In this special 50th episode of BASELINE, we explore the collision of AI, climate, infrastructure, and early-stage venture capital — and what it means for those trying to build or back the future.Patrick founded ETF Partners, backed transformative startups like Open Cosmos and Cubbit, and has been investing in tech infrastructure since the early days of 3i. In this episode, he reflects on cost curves, AI’s energy demands, and the hard-earned lessons from his time working alongside American venture giants like Hambrecht & Quist.


EPIOSODE LINK:

https://etfpartners.capital/articles/etf-partners-the-intelligence-layer/

EPISODE CHAPTERS:

00:00 — Intro: BASELINE hits 50 & why this episode is different

01:10 — Climate isn’t a sector — it’s a force reshaping every industry

03:15 — Space cost curves & the logic of first-mover advantage

05:12 — Starlink, Open Cosmos & Europe’s space momentum

06:48 — Cubbit & why energy-efficient infrastructure is critical for AI

09:25 — Bubbles, AI hype & why real value lies in infrastructure

11:03 — Patrick’s story: from 3i to founding ETF Partners

12:10 — Climate urgency, cost myths & seizing the moment

13:25 — Human-first AI & investing with purpose

14:40 — Optimism, Silicon Valley stories & what happens next

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4 months ago
14 minutes 53 seconds

BASELINE: How Innovation Really Happens
Louis Knight-Webb - Can AI Understand Legacy? - BASELINE049

Louis Knight-Webb combines technical brilliance with rare composure.As co-founder of bloop.ai and a Y Combinator S21 alum, Louis is building AI tools that don’t just touch legacy systems - they understand them. From mainframes to COBOL, his team is using generative models to translate decades-old infrastructure into clear, maintainable modern code.In this BASELINE episode, Louis breaks down:

– Why mainframes still power trillions in daily transactions

– How AI can turn legacy code into natural language

– The real blockers in enterprise modernisation (and how to overcome them)

– Why modernisation is about translation, not disruption


EPISODE CHAPTERS:

00:00 – Intro: Why legacy still matters

01:00 – Mainframes, batch jobs, and modern AI

03:00 – Louis on Y Combinator and the founder mindset

08:30 – What bloop actually does

14:00 – AI vs enterprise systems: reality check

21:00 – Turning COBOL into natural language

28:00 – Real-time systems, Kafka, and the death of the calendar

35:00 – Technical debt, team knowledge, and scaling modernisation

43:00 – Future-looking: language models, trust, and quantum

51:00 – Final reflections: calm innovation and quiet disruption

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4 months ago
56 minutes 50 seconds

BASELINE: How Innovation Really Happens
An independent media platform uncovering how AI and technology are transforming business, creativity, and society. Through in-depth conversations with founders, investors, enterprise leaders, and policymakers, BASELINE reveals the people, decisions, and ideas driving the next era of innovation. From startup breakthroughs to large-scale AI adoption, BASELINE cuts through hype to deliver clarity and insight that leaders can act on today. Contact: info@baselinepodcast.com