What Really Breaks Through in PR and Media. Leila Hrycyszyn

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BASELINE: How Innovation Really Happens

Baseline Podcast

72 episodes

2 days ago

An independent media platform uncovering how AI and technology are transforming business, creativity, and society. Through in-depth conversations with founders, investors, enterprise leaders, and policymakers, BASELINE reveals the people, decisions, and ideas driving the next era of innovation. From startup breakthroughs to large-scale AI adoption, BASELINE cuts through hype to deliver clarity and insight that leaders can act on today. Contact: info@baselinepodcast.com

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What Really Breaks Through in PR and Media. Leila Hrycyszyn

BASELINE: How Innovation Really Happens

39 minutes 57 seconds

1 month ago

What Really Breaks Through in PR and Media. Leila Hrycyszyn

https://leilapr.comAI generated content now floods every feed, and journalists are overwhelmed with synthetic pitches, misinformation and noise. In this episode, PR strategist Leila H joins me to reveal how real influence actually works in 2025. We explore what breaks through in the modern media landscape, why chasing the algorithm is a losing strategy, and how journalists choose the most interesting comment over the most senior voice. Leila shows why some stories generate thousands of reactions within an hour, how emotional content still drives attention, and why brands fail when they rely on AI to create generic pitches.

We discuss PR, media trust, AI creators, the future of influence, the hidden power behind the feed, and the new rules for getting seen when the internet is saturated with bots, auto-generated content and hyper-personalised news feeds. If you want to understand what breaks through in a world shaped by PR, AI and algorithms, this is the episode to watch.