In this episode, Ian Smith speaks with Joe Tannorella, founder of PodEngine.ai, about the collapse of authenticity in modern media and why AI isn’t to blame. They explore how automation, marketing, and search are reshaping creativity, and why human connection has become the rarest commodity in technology.

The discussion moves from the mediocrity of generative AI to the power of conversational knowledge inside enterprises, from the death of traditional SEO to the rise of intelligent discovery. Together, they question why audiences no longer trust corporate media, how creators now outperform global brands, and what happens when the internet itself becomes synthetic.