Episode 17 Category Construction & Manufacturing

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Battlefield to Business

Jarvis Buchanan

35 episodes

3 days ago

Battlefield to Business: The Veteran Entrepreneurial Journey is the go-to podcast for service members—whether you're currently serving, transitioning, or already a veteran—who are ready to turn military skills into successful business ventures. In each episode, we highlight a specific industry, uncovering hidden secrets and golden nuggets you won’t hear anywhere else. Learn how to overcome challenges, leverage your military skills in business, and accelerate your path to success. This podcast helps you browse content and nail down what you’re truly passionate about. Passion is a powerful tool for intrinsic fulfillment, and our goal is to help you find what you were born to do. When tough times come, you’ll have something to lean on. Passion isn’t just a career—it’s a combatant to the challenges many face, including suicide. We explore a myriad of industries, sharing stories of struggle and success to provide options that resonate with your dreams. Each episode dives into the mindset of entrepreneurs, starting with their youth and discussing figures who shaped their journey. We examine their decision to join the military and how it influenced their path to entrepreneurship. Lastly, guests share the leap into their business ventures, offering tips, techniques, and valuable insights for anyone considering that industry. Visit our website at www.ldrpsy.com and check out our book, Live to Never Lose, which provides key strategies to help you discover your passion and navigate the challenges of transitioning out of the military. Whether you're struggling with finding your passion or coping with the military-to-civilian transition, this podcast and book are designed to give you the guidance and motivation you need. Subscribe now to unlock entrepreneurial tactics tailored specifically for the military community!

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Episode 17 Category Construction & Manufacturing - Jeff Merkel

Battlefield to Business

57 minutes 38 seconds

9 months ago

Episode 17 Category Construction & Manufacturing - Jeff Merkel

Episode: From Marine to Business Owner – Jeff Merkel’s Journey

Meeting Purpose

In this episode of Battlefield to Business, we interview Marine Corps veteran Jeff Merkel about his transition from military service to entrepreneurship, building a thriving garage door business, and leveraging his military background for success.

Key Takeaways

Jeff transitioned from military service to entrepreneurship, launching Iconic Exteriors in 2020 and rapidly scaling to six figures in six months.
He emphasizes authenticity, adaptability, and relationship-driven marketing over traditional business plans.
Veteran entrepreneurs can build clientele through military networks, social media engagement, and local community groups.
The garage door industry has low barriers to entry but faces challenges from unregulated competition.
Success requires self-discipline, personal branding, and customer trust, skills many veterans already possess.

Topics Covered

🛠 Jeff’s Military and Business Background

Grew up in California, faced early struggles before enlisting in the Marine Corps.
Worked various jobs post-service before gaining industry experience.
Started Iconic Exteriors leveraging existing industry knowledge and relationships.

📢 Marketing and Client Acquisition for Veteran-Owned Businesses

Uses Facebook, veteran groups, and neighborhood networks to drive sales.
Relies on word-of-mouth referrals and military connections for steady growth.
Prioritizes authenticity, trust, and professionalism over aggressive sales tactics.

🏗 Overcoming Industry Challenges as a Veteran Entrepreneur

Faces competition from unregulated operators and pricing undercutting.
Stands out by offering consistent pricing, quality service, and reliability.
Adapts to market changes with flexibility and faith in the process.

🎖 Business Mindset for Military Veterans

Encourages veterans considering entrepreneurship to take action despite fear.
Stresses the importance of military discipline, adaptability, and networking.
Reminds veterans to use their military background but not be defined by it.

Next Steps

Connect with Jeff Merkel on TikTok & Instagram: @iconic_merkel
Veteran entrepreneurs interested in service-based businesses should explore local markets.
Continue following Battlefield to Business for more insights from veterans turned entrepreneurs.