Hosts Alysse Bryson and Libby Sundgren chat with Brad Brotherton, fourth-generation owner of Brotherton Cadillac and Brotherton Buick GMC, about his journey fusing business and philanthropy. Brad shares the story behind the creation of Celebrity Steak-Out — a grassroots fundraiser that’s helped raise millions for Fred Hutch Cancer Center and boasts celeb guests like Joel McHale — and gives listeners an inside look at what it takes to build unforgettable, purpose-driven events that engage the community year after year. If you're curious about turning passion into impact or want tips on event leadership from someone who lives it, this episode is for you.
Timestamps:
[01:36] - Brad’s family legacy & integrating community into business
[03:45] - The spark for Celebrity Steak-Out and roots of Brotherton philanthropy
[05:50] - Evolution of fundraising events: From Family Fun Fest to steak dinners
[11:22] - Creating impact: Connecting with cancer researchers and stories
[12:56] - What makes Celebrity Steak-Out uniquely fun
[14:20] - Food, fun and celebrity involvement: The secret sauce
[15:48] - Behind the scenes with Joel McHale & John Curley
[17:26] - Community partnerships & reducing expenses to maximize giving
[18:33] - How it feels to host the event & how success is measured
[23:40] - Full circle impact stories and measuring event outcomes
[26:21] - Lessons in cause-based marketing and community-first business
[30:53] - Big news: Merging with Jacob Green’s legendary golf tournament
[35:22] - Brad’s #1 tip for hosting your own community-focused event
Resources & Links:
-Brad Brotherton: LinkedIn
-Alysse & Libby: Bios & LinkedIn
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