Most event pros put on first-class experiences on coach budgets — and Kristen Graham knows why. A 25-year veteran of culture, communications and events at companies like Expedia and Amazon, Kristen now runs Unlock the Brain, where she helps smart-but-busy people do fewer things better. In this lively conversation, Alysse and Libby dive into the brain science behind unforgettable experiences — from clarity and kindness to the power of gratitude postcards and Dolly Parton wisdom. Get ready for nerdy truths, Vegas chaos and one unforgettable “event crime” that proves: what happens in Vegas stays in the cloud.
Takeaways:
Great events start with psychology, not production; clarity is kindness.
Simplicity and focus are what people remember most.
Shorter, more meaningful experiences > long, overstimulating agendas.
Replace overindulgence with emotion; think postcards of gratitude over dessert buffets.
Anticipate anxiety: parking, directions and communication reduce stress and increase joy.
Build “bank of goodwill” moments with staff and crew before chaos hits.
Give clear roles when things go sideways — clarity calms panic.
Timestamps:
00:51 - Kristen’s journey from speechwriting at The Pampered Chef to event storytelling.
07:00 - “First-class events on coach budgets” and how small details change everything.
09:45 - The brain science behind shorter, more meaningful experiences.
12:13 - Clarity as kindness — reducing attendee anxiety.
19:15 - Leading with calm: clarity in chaos and how to empower teams.
23:24 - Event Crimes & Misdemeanors: What happens in Vegas… lives in the cloud.
Resources & Links:
-Kristin Graham: LinkedIn, Instagram, YouTube
-Unlock the Brain: Website & VIP List
-Podcast: Fewer Things Better
-Alysse & Libby: Bios & LinkedIn
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-Website: www.beatsworkingpodcast.com
-LinkedIn: @BEATS WORKING Show
-Instagram: @beatsworkingshow
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