Welcome back to another episode of the Beauty Expanded Podcast! It’s been a while, and I’m so excited to fill you in on what’s been happening behind the scenes.

Today we're talking about something that might surprise you - why social media might not be the best way to grow your business. I know, I know, it sounds crazy, but hear me out.

In this episode, I'm sharing:

• Why I've been pulling back from social media lately
• Why Google ads might be more effective for our industry than social media
• The importance of making sure your online presence matches your brand

I'm also sharing some real numbers from my own experience, like how we spend about $1000 a month on advertising and how that compares to the cost of our services. I'll explain why I think it's worth the investment.

Remember, this is based on my experience, and it's all about finding what works for your specific business.

Curious about becoming a paramedical tattoo artist? Check out my YouTube playlist "How to Become a Paramedical Tattoo Artist" for in-depth insights and tips! Watch here: https://www.youtube.com/playlist?list=PLN8ODzYBLAQIb33jSJAeyPZ69YkcsEY3K 

And if today's episode has inspired you to take action in your beauty career, I've got some next steps you might want to consider:

Book a $50 Career Breakthrough

• If you're an aspiring artist considering a career change, I have something special for you. It’s called the Career Breakthrough – a personalized de-risk assessment to help you make informed decisions before switching careers. For just $50, this could save you a lot of stress and uncertainty. Learn more here: https://www.jaydhernandez.com/offers/PmGFGds8/checkout

For Artists: 1:1 Biz Coaching $500

• For those of you already in the industry looking to level up your business game, I offer 1:1 Business Coaching sessions. For $500, we'll work together on strategies to help you attract your dream clients and achieve consistent sales. Book your 1:1 call with me here: https://www.jaydhernandez.com/offers/Js836tJ6/checkout

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note: https://www.speakpipe.com/BeautyExpanded

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.

For more info, please check out www.studioconceal.com

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