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Beauty Disruptors
Jayd Hernandez
69 episodes
4 months ago

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms.


Have a question you'd like us to answer? Need some encouragement? Want to say hi? Leave us a voice note here! https://www.speakpipe.com/BeautyExpanded


Hosted on Acast. See acast.com/privacy for more information.

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All content for Beauty Disruptors is the property of Jayd Hernandez and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms.


Have a question you'd like us to answer? Need some encouragement? Want to say hi? Leave us a voice note here! https://www.speakpipe.com/BeautyExpanded


Hosted on Acast. See acast.com/privacy for more information.

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Fashion & Beauty
Arts,
Religion & Spirituality,
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Spirituality,
Entrepreneurship
Episodes (20/69)
Beauty Disruptors
S3E67: Uncut Series: BTS of a Mentee Coaching Call with Jayd

I wanted to pull back the curtains and show you exactly how I coach my mentees on building their businesses. This is the raw, uncut audio from our July coaching call where we talk about real numbers, real problems, and what I'm actually doing when business gets slow.


Summer's been brutally slow for me. Like, first-year-of-business slow. So I'm walking my mentees through exactly what I'm doing behind the scenes to turn things around.


What we cover:

  • Why "lifetime support" from trainers is usually BS
  • My slow season playbook: Google ads, SEO, and networking with medical offices
  • Real case studies from my studio (including the donut scar client)
  • How to approach plastic surgeons without being another annoying salesperson


This episode is me being completely transparent about what's working, what's not, and how I navigate the ups and downs of owning a paramedical tattoo business. 

Interested in our training program? Our 5-day certification includes monthly coaching calls because your education doesn't stop after you get certified. That's just the beginning. Apply here: https://app.studioconceal.com/career-breakthrough-call - $75 gets you an assessment and a private call with me to see if we're a good fit.


Have a question for me? Someone you want to recommend on our show?

Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 

 

Jayd Hernandez is a Expert Paramedical Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say yes to building a life on your terms.


Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
1 hour 10 minutes 12 seconds

Beauty Disruptors
S3EP66: Increase Sales Conversions without Discounting Services with Kandis James

Podcast Title:

S3EP66: Increase Sales Conversions without Discounting Services with Kandis James


Episode Summary:

In this episode, Jayd sits down with sales expert Kandis James for a candid conversation on how to sell with compassion—without feeling awkward or pushy. You’ll hear real-world strategies, subtle mindset shifts, and practical tools that help you turn conversations into conversions while keeping your integrity and high value services intact.


Whether you're just starting out or want to increase bookings, this episode offers clarity on what makes sales effective, ethical, and authentic.


Key Topics Covered:

• Why selling is about the outcome, not you

• Detaching emotionally from objections

• Understanding value-based pricing

• Sales vs. marketing problems

• Pre-call and post-call mindset shifts

• Introvert-friendly strategies for consults

• Subconscious language that builds trust


🎁 Free Gift from Kandis:


Unlock Your $ales Potential – FREE Mini Course ($444 Value)

https://www.kandisjames.com/offers/ZDbn27Cj?coupon_code=DISRUPT


🚀 Want to Go Deeper?

Join the Scaling $ales Formula Program

https://www.kandisjames.com/scaling-sales-formula


📲 Connect with Kandis:

Instagram: @kandisjames.kj

Website: kandisjames.com


Studio Conceal | Paramedical Tattoo Business Training

Helping artists build profitable careers with purpose.

• Free Licensing Guide: https://app.studioconceal.com/free-state-tattoo-guide

• Career Call ($75): https://app.studioconceal.com/career-breakthrough-call

• 1:1 Business Coaching: https://app.studioconceal.com/business-coaching-call

• Before & Afters: https://studioconceal.com/before-and-afters/

• Book Jayd to Speak: https://app.studioconceal.com/speaker-sheet

• More Episodes: https://app.studioconceal.com/podcast


Connect with us:


Instagram: https://www.instagram.com/studioconceal

TikTok: https://www.tiktok.com/discover/jayd-hernandez

Website: https://studioconceal.com

Google Reviews: https://g.co/kgs/r9XQstk


Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
59 minutes 52 seconds

Beauty Disruptors
S3EP65: Follow Up: Practical Sales Strategies & Mindset Shifts

You guys were so sweet sending me messages after the last episode on sales! Since there was so much to cover, I wanted to follow up with the practical stuff - the actual questions and mindset shifts that completely changed my business.


In this follow-up episode, I'm sharing:

  • Why tracking your closing rate is non-negotiable (and how I do it)
  • The exact questions I ask that get clients opening up about their deeper struggles
  • The reason why people buy from their subconscious
  • How to handle the "this is too expensive" objection with confidence


Plus, I'm breaking down the difference between selling the service versus selling the experience (hint: one feels like blah, the other feels alive).


Listen now and let me know what resonates!


Sales Coaches I’m Binging and Recommend:


Chris Rigoudis

Instagram: @thechrisrigoudis

YouTube: The Chris Rigoudis


Shelby Haas

Instagram: @shelby.sapp


Kandis James 

Instagram: @kandisjames.kj

Website: https://www.kandisjames.com/


Have a question for me? Someone you want to recommend on our show?


Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms.

____________________________________________________________________________


Studio Conceal specializes in paramedical tattooing and training. We believe every woman should have complete agency over her body. To feel deeply in tune with what brings her pleasure, what makes her feel powerful, what makes her feel alive.


And that kind of freedom isn’t something you wait for. It’s something you decide.


Book a $75 Career Breakthrough Call

- A personalized de-risk assessment before switching careers!

https://www.jaydhernandez.com/offers/umNGts65/checkout 


For Artists: 1:1 Biz Coaching $500

- Book dream clients and make sales every day!

https://www.jaydhernandez.com/offers/Js836tJ6/checkout


For more info:

https://studioconceal.com


For speaking engagements:

https://www.jaydhernandez.com


View before/after transformations here:

https://studioconceal.com/before-and-afters/


Hosted on Acast. See acast.com/privacy for more information.

Show more...
8 months ago
39 minutes 5 seconds

Beauty Disruptors
S3EP64: My #1 Secret to Booking Clients

I recently had an amazing consultation day—my schedule was full with zero no-shows, and I closed nearly 90% of my appointments. In this episode, I break down how learning this one thing: selling, completely transformed my business.


What I Share Today:

  • Consultation Wins: How using a sales script helped me boost my booking rate to 40%, even when I was a brand new artist with zero experience and zero portfolio
  • Owning My Greatness: Harder than it sounds, owning our greatness is the key to connecting deeply with our clients
  • Changing Lives: How sales is about creating a genuine space where clients feel understood and excited to invest in themselves and finally make change


If you’re finding it tough to book clients or feel stuck in your business, this episode is for you. I’m here to show you that selling is a powerful tool that can help you grow your business—and it can be done with compassion and authenticity.



Have a question for me? Someone you want to recommend on our show?


Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms. 


____________________________________________________________________________



Studio Conceal specializes in paramedical tattooing and training. We believe every woman should have complete agency over her body. To feel deeply in tune with what brings her pleasure, what makes her feel powerful, what makes her feel alive.


And that kind of freedom isn’t something you wait for. It’s something you decide.



Book a $75 Career Breakthrough Call

- A personalized de-risk assessment before switching careers!

https://www.jaydhernandez.com/offers/umNGts65/checkout 


For Artists: 1:1 Biz Coaching $500

- Book dream clients and make sales every day!

https://www.jaydhernandez.com/offers/Js836tJ6/checkout 


For more info:

https://studioconceal.com 


For speaking engagements:

https://www.jaydhernandez.com 


View before/after transformations here:

https://studioconceal.com/before-and-afters/ 


Listen to our "Beauty Disruptors" Podcast for Beauty Professionals: https://beautydisruptorspodcast.com/


Hosted on Acast. See acast.com/privacy for more information.

Show more...
8 months ago
36 minutes 59 seconds

Beauty Disruptors
S3E63: Uncut Series: BTS Take 1

In this raw, unfiltered episode, I'm sharing what it's actually like building and running a six-figure paramedical tattoo business- from client no-shows to working with breast cancer survivors, and even getting fired by my accounting firm (yep, that happened!).


I'm pulling back the curtain on:


  • How working less actually made me more profitable
  • The truth about what happens in the treatment room
  • Real stories that never make it to Instagram
  • The mindset shifts that changed everything


This new series is all about giving you the unfiltered truth about building a successful business while staying true to yourself. No fluff, no perfectionism - just real talk about what it takes.


Have a question for me? Someone you want to recommend on our show?


Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms. 


____________________________________________________________________________



Studio Conceal specializes in paramedical tattooing and training. We believe every woman should have complete agency over her body. To feel deeply in tune with what brings her pleasure, what makes her feel powerful, what makes her feel alive.


And that kind of freedom isn’t something you wait for. It’s something you decide.



Book a $75 Career Breakthrough Call

- A personalized de-risk assessment before switching careers!

https://www.jaydhernandez.com/offers/umNGts65/checkout 


For Artists: 1:1 Biz Coaching $500

- Book dream clients and make sales every day!

https://www.jaydhernandez.com/offers/Js836tJ6/checkout 


For more info:

https://studioconceal.com 


For speaking engagements:

https://www.jaydhernandez.com 


View before/after transformations here:

https://studioconceal.com/before-and-afters/ 


Listen to our "Beauty Disruptors" Podcast for Beauty Professionals: https://beautydisruptorspodcast.com/


Hosted on Acast. See acast.com/privacy for more information.

Show more...
9 months ago
38 minutes 19 seconds

Beauty Disruptors
S3E62: Welcome to Beauty Disruptors!

I took a pause, followed my intuition, and let this podcast evolve into what it needed to become. In this episode, I'm sharing why Beauty Expanded transformed into Beauty Disruptors, and what this means for all of us forging our own paths in the beauty industry.


What I'm opening up about:


  • The truth behind taking a pause
  • Where we're headed (and why I'm so excited)
  • What it means to truly own your greatness


If you're ready to break some rules and create success on your terms, you're in the right place! 


Have a question for me? Someone you want to recommend on our show?


Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms. 


____________________________________________________________________________



Studio Conceal specializes in paramedical tattooing and training. We believe every woman should have complete agency over her body. To feel deeply in tune with what brings her pleasure, what makes her feel powerful, what makes her feel alive.


And that kind of freedom isn’t something you wait for. It’s something you decide.



Book a $75 Career Breakthrough Call

- A personalized de-risk assessment before switching careers!

https://www.jaydhernandez.com/offers/umNGts65/checkout 


For Artists: 1:1 Biz Coaching $500

- Book dream clients and make sales every day!

https://www.jaydhernandez.com/offers/Js836tJ6/checkout 


For more info:

https://studioconceal.com 


For speaking engagements:

https://www.jaydhernandez.com 


View before/after transformations here:

https://studioconceal.com/before-and-afters/ 


Listen to our "Beauty Disruptors" Podcast for Beauty Professionals: https://beautydisruptorspodcast.com/ 



Hosted on Acast. See acast.com/privacy for more information.

Show more...
9 months ago
8 minutes 37 seconds

Beauty Disruptors
S2EP61: Beyond Bedside: Reinventing Careers for Burnt Out Nurses with Career Transition Mentor, Dr. Sharee Squires

Meet Dr. Sharee Squires—a career transition mentor with 25 years of nursing experience, including 18 years at the bedside. Dr. Sharee knows firsthand what it’s like to feel stuck in a career that no longer fits and the challenges that come with stepping away from a role that feels like part of your identity. Now, she’s dedicated to helping other nurses and women over 45 navigate their own career transitions. We talk about everything from the stages of burnout to facing fears around change, and Dr. Sharee shares her insights on finding new paths in life without leaving behind who you are.


Key Takeaways:


  • Burnout Basics: How to tell if you’re “slightly toasted” or full-on “charcoal” (her words!), and what each stage means.
  • Fears of Letting Go: Dr. Sharee breaks down the most common worries she sees—like losing touch with your nursing skills or starting over in something totally new.
  • Finding Your Next Career: Real stories of nurses who’ve made big changes, moving into everything from healthcare IT to law and even creative fields.


This episode is a reminder that it’s okay to want something new. If you’re at a crossroads or feeling “slightly toasted” in your career, Dr. Sharee’s advice will help you take the next step, no matter where you’re starting from.


Follow Dr. Sharee:


Instagram: @DrShareeSquires

Facebook: Dr. Sharee Squires Career Transition Coach

Website: drsharee.net


Unstoppable Career Transition Program: If you’re ready to make a career change and want support to make the leap in the next 90 days, reach out to Dr. Sharee. Her proven roadmap can guide you toward a new career path that’s both meaningful and manageable.


𝐃𝐨𝐨𝐫𝐬 𝐎𝐩𝐞𝐧! 𝐒𝐮𝐩𝐞𝐫 𝐒𝐞𝐱𝐲 𝐀𝐰𝐞𝐬𝐨𝐦𝐞 𝟑𝐃 𝐍𝐢𝐩𝐩𝐥𝐞 𝐃𝐫𝐚𝐰𝐢𝐧𝐠 𝐂𝐥𝐚𝐬𝐬⁣

Join here: https://www.jaydhernandez.com/super-sexy-awesome-3dnipple-drawing-class ⁣

⁣


Have a question for me? Someone you want to recommend on our show?


Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.



Hosted on Acast. See acast.com/privacy for more information.

Show more...
1 year ago
57 minutes 8 seconds

Beauty Disruptors
S2EP60: Sharing My Personal Secret Weapons This Year

In this episode, I’m sharing the personal "secret weapons" that have been game-changers for me and my business. These amazing professionals have been working behind the scenes, helping me level up and keeping my entrepreneurial journey enjoyable.


What I Cover in This Episode

  1. Why comparing yourself to others (or even your past self) can steal your joy
  2. The incredible people who've become my business secret weapons
  3. Why investing in yourself and your business is crucial for growth
  4. How I'm reshaping my business focus and why it's exciting me


My Secret Weapons (You Need to Know About)


  1. Elizabeth from The District of Beauty: This messaging queen has rekindled my love for social media (well, almost!)
  • Podcast Interview with Elizabeth: S2EP58: Booked Solid: Mastering Messaging to Attract Clients Without Having to Spend Money on Ads
  • Connect with Elizabeth: @thedistrictofbeauty | districtofbeautybrows


  1. Julie Chandler: My go-to business psychic who helps me see my blind spots
  2. Connect with Julie:
  • Instagram: @juliechandlerpsychic
  • Website: https://www.juliechandler.co.uk/



  1. Tracy Goodwin: The voice coach who's helped me connect with my audience on a whole new level
  • Podcast Interview with Tracy: S2E49: The Power of Your Voice with Tracy Goodwin
  • Website: Captivate the Room


Resources You Don't Want to Miss


  • James Wedmore's "Mind Your Business" podcast (seriously, check it out!)
  • The audiobook that blew my mind: "10X Is Easier Than 2X" by Dan Sullivan


What's Coming Up Next

Join the waitlist for our next 3D Nipple Drawing Course! Click Here



Have a question for me? Someone you want to recommend on our show?


Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.





Hosted on Acast. See acast.com/privacy for more information.

Show more...
1 year ago
38 minutes 27 seconds

Beauty Disruptors
S2EP59: Feeling Confident and Selling Confidence

This episode is a quick one, but it's packed with some powerful stuff about confidence that's been on my mind lately. 


This week, I'm in the middle of some big meetings, and though I can’t spill all the tea just yet, the opportunities are huge! Reflecting on my journey, I’ve realized how investing in myself has led to phenomenal growth. I’ll be sharing an eye-opening exercise that could shift your perspective on confidence and inspire new strategies.


Now, let’s touch on a crucial aspect of our industry: selling confidence, because that's what we do in the beauty industry. Here's the truth - you can't sell what you don't have. If you're not feeling confident internally, it's going to be really hard to sell confidence to others. It shows in everything - how you generate leads, talk to clients, even your tone of voice.


So, I challenge you to think about this: If you had 10 times more confidence, what would you do differently in your business? What's stopping you from having that confidence now?




Have a question for me? Someone you want to recommend on our show?


Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.


____________________________________________________________________________



Studio Conceal specializes in paramedical tattooing and training. Our mission is to help you feel more free, empowered and comfortable in your own skin.


Book a $75 Career Breakthrough Call

- A personalized de-risk assessment before switching careers!

https://www.jaydhernandez.com/offers/umNGts65/checkout 


For Artists: 1:1 Biz Coaching $500

- Book dream clients and make sales every day!

https://www.jaydhernandez.com/offers/Js836tJ6/checkout 


For more info:

https://studioconceal.com 


For speaking engagements:

https://www.jaydhernandez.com 


View before/after transformations here:

https://studioconceal.com/before-and-afters/ 


Listen to our "Beauty Expanded" Podcast for Beauty Professionals: https://studioconceal.mykajabi.com/beauty-expanded-podcast



Hosted on Acast. See acast.com/privacy for more information.

Show more...
1 year ago
20 minutes 50 seconds

Beauty Disruptors
S2EP58: Booked Solid: Mastering Messaging to Attract Clients Without Having to Spend Money on Ads

In this episode of the Beauty Expanded podcast, I sit down with Elizabeth, a PMU coach from the District of Beauty. We discuss strategies for refining your service messaging, attracting your ideal clients, and mastering the booking process.


Elizabeth shares her journey and emphasizes the importance of effective communication and understanding clients' emotions to excel in the beauty industry. 


Additionally, we explore the unique challenges faced by ADHD entrepreneurs, particularly analysis paralysis. Elizabeth offers practical steps to simplify business processes and maintain authenticity. 


Listen in to learn how to elevate your PMU business, increase pricing, and showcase your true self in the market.



About Elizabeth Snare

Elizabeth is a PMU Brow artist with almost 8 years of experience, specializing in microblading, powder brows, and nano brows. She's passionate about creating natural-looking brows that enhance her clients' unique beauty. Elizabeth considers herself a color specialist, with a deep love for pigment science and color theory.


After a challenging start in the industry, Elizabeth discovered the power of authentic marketing and client connection. Now, she's on a mission to help other artists find their voice and succeed in the PMU world.


When she's not transforming brows or coaching artists, Elizabeth is a proud mom to a spirited 5-year-old daughter. She's an avid learner, hobby collector (thanks to ADHD!), outdoor enthusiast, and lover of a good smutty book.


Connect with Elizabeth:

Marketing Page: @thedistrictofbeauty

Brow Page: @districtofbeautybrows



Have a question for me? Someone you want to recommend on our show?


Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.





Hosted on Acast. See acast.com/privacy for more information.

Show more...
1 year ago
1 hour 13 minutes 35 seconds

Beauty Disruptors
S2EP57: Social Media Is the Slowest Way to Grow

Welcome back to another episode of the Beauty Expanded Podcast! It’s been a while, and I’m so excited to fill you in on what’s been happening behind the scenes.


Today we're talking about something that might surprise you - why social media might not be the best way to grow your business. I know, I know, it sounds crazy, but hear me out.


In this episode, I'm sharing:


  • Why I've been pulling back from social media lately
  • Why Google ads might be more effective for our industry than social media
  • The importance of making sure your online presence matches your brand


I'm also sharing some real numbers from my own experience, like how we spend about $1000 a month on advertising and how that compares to the cost of our services. I'll explain why I think it's worth the investment.


Remember, this is based on my experience, and it's all about finding what works for your specific business.


Curious about becoming a paramedical tattoo artist? Check out my YouTube playlist "How to Become a Paramedical Tattoo Artist" for in-depth insights and tips! Watch here: https://www.youtube.com/playlist?list=PLN8ODzYBLAQIb33jSJAeyPZ69YkcsEY3K 


And if today's episode has inspired you to take action in your beauty career, I've got some next steps you might want to consider:


Book a $50 Career Breakthrough

  • If you're an aspiring artist considering a career change, I have something special for you. It’s called the Career Breakthrough – a personalized de-risk assessment to help you make informed decisions before switching careers. For just $50, this could save you a lot of stress and uncertainty. Learn more here: https://www.jaydhernandez.com/offers/PmGFGds8/checkout


For Artists: 1:1 Biz Coaching $500

  • For those of you already in the industry looking to level up your business game, I offer 1:1 Business Coaching sessions. For $500, we'll work together on strategies to help you attract your dream clients and achieve consistent sales. Book your 1:1 call with me here: https://www.jaydhernandez.com/offers/Js836tJ6/checkout



Have a question for me? Someone you want to recommend on our show?


Leave me a voice note: https://www.speakpipe.com/BeautyExpanded


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.


For more info, please check out www.studioconceal.com



Hosted on Acast. See acast.com/privacy for more information.

Show more...
1 year ago
34 minutes 42 seconds

Beauty Disruptors
S2E56: Will I Be Successful in Paramedical Tattooing? 5 Questions to Ask Yourself

Do you still find yourself thinking about getting into this industry at least once a week? Are you researching the internet endlessly at night? Feeling overwhelmed, unsure or even scared - not knowing if you could really make a career out of this?


Then…THIS episode is for you!


Before you take a huge leap in faith, ask yourself these 5 powerful questions, first.


In the past 6 years, I’ve had the opportunity to train, mentor and coach new artists like you with zero tattooing and entrepreneurial experience, and have seen them grow wildly successful and fulfilling careers in the paramedical tattoo space.


I believe these 5 questions, when answered honestly, can truly set you up to be a successful technician and business owner: 


1. Are you 100% comfortable with nudity and physical touch? This industry requires a high level of intimacy with clients.


2. Do you truly have a passion for helping people? Paramedical tattooing is about so much more than just the technical skills.


3. Are you coachable and eager to constantly learn? This field is ever-evolving, and you need to be adaptable.


4. Can you take full accountability when things don't go as planned? You'll face challenges, and you need to be able to own them.


5. Are you willing to put yourself out there and overcome the fear of judgment? Stepping into this niche takes courage.


By the end of this episode, you'll have a crystal clear sense of whether you've got what it takes to not just survive, but thrive, as a paramedical tattoo entrepreneur. Believe me, I've seen so much talent get discouraged and give up because they simply weren't prepared.


I don't want that to happen to you. My goal is to save you from investing time and money into training, only to realize this career path isn't the right fit. Instead, you can use this episode to get laser-focused on whether you have the mindset, skills, and unshakable passion to make it in this industry.


Trust me, if you do, the rewards are unlike anything else. This career has the power to transform lives in the most profound way. 


It changed my life in so many ways, and I'm confident it can do the same for you. Tune in to the full episode now to see if you've got what it takes to be a successful paramedical tattoo artist and change lives!


Have a question for me? Someone you want to recommend on our show?


Leave me a voice note here!


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.


For more info, please check out Studio Conceal



Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
19 minutes 43 seconds

Beauty Disruptors
S2EP55: Mariah Sanchez: What It’s Like to Start From Ground Zero 2X and Open up a Licensing Esthetics Academy

In this episode, I have the incredible chance to interview Mariah Sanchez. She’s an esthetician with over a decade of experience and a passion for pushing the boundaries of the industry. After building a successful business in Washington, she bravely started anew in Arizona. Now, she's opening a state-of-the-art academy to empower the next generation of estheticians with top-notch, up-to-date training.


Mariah is bursting with passion about transforming the aesthetics industry and licensing process entirely, so if you're an aspiring esthetician or a beauty entrepreneur looking to level up your business, this episode is a must-listen!



Things We Cover:


  • Transitioning from working at Ulta to finally becoming a solo esthetician on your own!
  • What helped her generate $10k months that first year and grow her business
  • That dreaded moment when you move out of state and know NO ONE. How do you bounce back?
  • The little things that make a HUGE difference in building client loyalty
  • Why your mindset is the key to making it all happen (or not!)
  • Mariah's not holding back on how outdated aesthetics training is. Change is comin', people!
  • Other sides to her that you typically don’t see on her Instagram, like being a Mother and a wife



Find Mariah on Instagram: @mariah_esty

Project Esty Instagram: @projectesty

Learn more about Mariah’s academy here: https://projectesty.com/


Have a question for me? Someone you want to recommend on our show?


Leave me a voice note here!


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.


For more info, please check out Studio Conceal



Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
1 hour 4 minutes 35 seconds

Beauty Disruptors
S2E54: Medical Tattooing with Gina Lee from Elevated You Studio

Ever wish you could just hit the reset button on life? My guest on this podcast episode did exactly that! Meet Gina Lee, a paramedical tattoo artist and seriously inspiring woman. She went through a divorce, felt lost, and then totally reinvented herself in this incredible field.


Gina's so honest about those tough times, but it's her passion for helping others with paramedical tattooing that really shines through. We geek out on tattoo techniques, colors, the whole deal –– but also talk about the deeper impact. Getting trained properly, having the right mindset...things a lot of us struggle with.


Whether you're a total newbie in the industry or a seasoned artist, Gina's got some seriously valuable insights to share about covering dark scars, titanium dioxide, and more! If you want a healthy dose of inspiration with practical knowledge, this episode is for you!


A bit more about Gina:

Gina Lee, founder of Elevate You Studios, has been revolutionizing the medical tattooing industry with her unique blend of compassion and skill for 6 years. Transitioning from a people-focused career in retail to becoming a master in medical tattooing, Gina has dedicated herself to transforming lives. Her studio offers a sanctuary for individuals seeking to reclaim confidence through expertly camouflaged scars and stretch marks. Beyond her exceptional services, Gina is committed to inspiring people to get through life challenges with resilience and positive thinking based on her life experience as a single mom, as well as raising industry standards through robust training programs, recently celebrated for garnering high praise from her students. For Gina, these aspiring artists are not just students but the future torchbearers of sincerity and artistry in medical tattooing.


Connect with Gina:

Instagram: @elevateyoustudio_medicaltattoo 

Web: www.elevateyoustudio.com

Training site: https://www.elevateyoustudio.com/training-with-me

Tiktok: elevateyoustudio


Have a question for me? Someone you want to recommend on our show?


Leave me a voice note here:


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.


For more info, please check out Studio Conceal



Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
58 minutes 59 seconds

Beauty Disruptors
S2E53: How You Value Your Time Says A Lot About Your Business

Welcome back to another episode of the Beauty Expanded Podcast. Today, we're diving into the powerful connection between valuing your time, self-worth, and success in your business. Get ready because this one's going to hit deep.


Lately, I've been in a bit of a funk when it comes to social media. You know how it goes—one minute you're just mindlessly scrolling, and the next you're trapped in the vortex, jumping from trend to trend, feeling like you just can't keep up anymore.


But then I tuned into this podcast from one of my mentors, and it was exactly what my soul needed to hear! He said something that resonated deeply—highly successful people tend to do things differently than the mainstream and so it was a great reminder to not feel obligated to follow trends and be a “follower” but a pioneer.


I also share a little story about pancakes (yes, really!) that perfectly illustrates how prioritizing myself is leading to a life filled with freedom and joy. And hey, if you have your own "pancake story" about prioritizing yourself, I'd love to hear it!



Have a question for me? Someone you want to recommend on our show?


Leave me a voice note here!


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.


For more info, please check out Studio Conceal



Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
28 minutes 5 seconds

Beauty Disruptors
S2E52: CPA, Tax & Accounting Expert Q&A for Beauty Professionals With Renesha

On this episode of the Beauty Expanded podcast, we're excited to pull back the curtains once more and give listeners exclusive access to one of our monthly mentorship coaching calls!


Every month, we host coaching calls to continue educating our mentees on paramedical tattooing techniques and business strategies after their initial training. We also bring in industry experts to share specialized knowledge. 


For this session, we were privileged to have Renesha from The Money Council join us. Renesha is a Certified Public Accountant (CPA) and Founder of The Money Council®, providing holistic accounting and tax solutions for beauty and wellness entrepreneurs. 


During this episode, Renesha spends time dissecting fundamental bookkeeping and tax concepts such as:


  • Bookkeeping basics every entrepreneur needs to know
  • Tax filing tips 
  • Key components of a write-off
  • Details on writing of educational expenses when you become a permanent make-up artist, esthetician, or MedSpa owner
  • And more financial wisdom for beauty business owners!


Whether you're just starting out or looking to refine your processes, this episode covers essential financial knowledge that's often overlooked when building a beauty business.


Get in touch with Renesha: 

Instagram: @themoneycouncil

Email: support@themoneycouncil.com 


To learn more about her financial spa routines available for your Beauty or Wellness business, visit: http://www.themoneycouncil.com/ 


Helpful Links from Our Podcast Guest:

101 Tax Deductions for Service Entrepreneurs: https://www.themoneycouncil.com/taxguide 

Application link: https://www.themoneycouncil.com/apply 

For beauty entrepreneurs with under $75,000 in revenue, we recommend checking out DigiSuite Council's financial services and resources: https://www.digisuitecouncil.com/cpachats


Take the next step towards becoming a certified paramedical tattoo artist! Apply here.


Have a question for me? Someone you want to recommend on our show?


Leave me a voice note here!


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.


For more info, please check out Studio Conceal



Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
57 minutes 48 seconds

Beauty Disruptors
S2E51: New Stretch Mark Rejuvenation Serum with Sean McDonald

We're pulling back the curtain and giving you exclusive access to one of our monthly mentorship coaching calls!


Every month, we host coaching calls with our mentees to continue their education on paramedical tattooing techniques and support them on their journey to marketing and growing their paramedical business.


Some of these coaching calls will include guest speakers and experts from a variety of topics and so this month, we hosted Sean McDonald also known as Mr. Bye-Bye Stretch Marks on Instagram for an exclusive Q&A about his new stretch mark rejuvenation serum called Formula 3!


He shares the incredible journey that led him to develop this revolutionary formula, shedding light on how it accelerates the healing process for his clients. Plus, we delve into the nitty-gritty of the science behind his serum, highlighting what sets it apart from the rest. To order Formula 3 yourself, click here.


Tune in to learn more about Sean's serum and how it can benefit your clients!


Connect with Sean

Instagram: @mr.byebyestretchmarks

Website: https://artemissupplyco.com/ 


Have a question for me? Someone you want to recommend on our show?


Leave me a voice note here!


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.


For more info, please check out Studio Conceal.



Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
40 minutes 55 seconds

Beauty Disruptors
S2E50: Listener Asks: What To Do With Botched Camouflage Tattoos?

In this episode, I answer a question submitted by a listener named Maria from @inkedbyflawless.ego on Instagram who asked, what artists should do when a client comes in with a botched camouflage tattoo. This is an important issue to discuss as more and more people get into camouflage tattooing without proper training and inevitably mistakes happen.


Key Takeaways:


  • Evaluate if modifications are possible or if referral to non-laser removal is best
  • Research artist integrity and training thoroughly beforehand
  • Don't automatically choose the cheapest or fastest option


My closing piece of wisdom is that while no industry is perfect, we must direct our energy toward supporting the ethical side - the trainers and artists who are helping clients and students for the right reasons. 


Here's a series of videos on YouTube specifically geared towards people interested in becoming a paramedical tattoo artist.


Take the next step towards becoming a Certified Paramedical Tattoo Artist! Click here.


Stay connected with me on Instagram as we continue to release live webinar dates, new podcast episodes, training dates, and more!


Have a question for me? Someone you want to recommend on our show?


Leave me a voice note here!


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.


For more info, please check out Studio Conceal.





Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
44 minutes 51 seconds

Beauty Disruptors
S2E49: The Power of Your Voice with Tracy Goodwin

As humans, we crave that real, authentic interaction. And guess what? Your voice is like a window to your soul. It tells people who you are and whether they can trust you. 


In today's episode, we have a special guest, Tracy Goodwin, the founder of Captivate the Room and a voice coach. Tracy teaches people how to transform their lives and captivate their listeners with their voice. She uses a unique approach called the Psychology of the Voice to uncover the root issues that hold people back from sounding like an expert and authority in their field. 


Often, we wear masks to shield ourselves from vulnerability. While understandable, these masks inadvertently create barriers, hindering connection. Tracy emphasizes the importance of shedding these masks and embracing your authentic voice.


Don't miss Tracy's last free live training of the year on December 19th at 2 PM EDT. Learn more about the psychology of voice and how to use it to connect with your audience and increase sales. 


Connect with Tracy to find out more:


Facebook: Captivate the Room

Instagram:  @captivatetheroom

Twitter: Tracy Goodwin

Website: www.captivatetheroom.com


Have a question for me? Someone you want to recommend on our show?


Leave me a voice note here!


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.


For more info, please check out Studio Conceal.





Hosted on Acast. See acast.com/privacy for more information.

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1 year ago
46 minutes 30 seconds

Beauty Disruptors
S2E48: Spoon Bending Workshop: What I Learned

In this episode, I wanted to share my coolest experience at this spoon-bending workshop I recently did during a business mentorship program I attended. I know it sounds weird, but just listen and I promise you’re gonna be intrigued by how this workshop served as the ultimate metaphor for bending reality and overcoming limitations.


So we were guided through this meditation where we tapped into the power of energy and intention. And you guys, I actually bent a solid metal spoon as if it was rubber! My mind is still blown that I was able to physically bend my reality.


While spoon bending may seem fringe, I share how this experience revealed so much about my self-limitations and ability to create what I want. Our thoughts and stories shape our results more than we realize. My hope is that my spoon-bending experience motivates you to question your own beliefs about what’s possible!


Have a question for me? Someone you want to recommend on our show?


Leave me a voice note here!


Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.


For more info, please check out Studio Conceal.



Hosted on Acast. See acast.com/privacy for more information.

Show more...
1 year ago
38 minutes 12 seconds

Beauty Disruptors

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Disruptors podcast, where she empowers women to have full agency over how they work, when they work, and why they work through the art of paramedical tattooing—not just as a skill, but as a calling. This is an invitation to say Yes to building a life on your terms.


Have a question you'd like us to answer? Need some encouragement? Want to say hi? Leave us a voice note here! https://www.speakpipe.com/BeautyExpanded


Hosted on Acast. See acast.com/privacy for more information.