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Beauty Industry Leaders

Audionce

83 episodes

2 days ago

Today we dive into Part 5 of the Marketing Series - and this is an important one. I’m breaking down why relying on a single post will never convert your audience, no matter how good it is, and how using multiple content formats strategically is what actually drives results. Different formats exist for different reasons, and understanding how they work together is key to moving your audience from awareness to action. In this episode, I’m covering: ✨ Why having a dedicated studio space can elev...

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Entrepreneurship

Fashion & Beauty,

Self-Improvement

All content for Beauty Industry Leaders is the property of Audionce and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Today we dive into Part 5 of the Marketing Series - and this is an important one. I’m breaking down why relying on a single post will never convert your audience, no matter how good it is, and how using multiple content formats strategically is what actually drives results. Different formats exist for different reasons, and understanding how they work together is key to moving your audience from awareness to action. In this episode, I’m covering: ✨ Why having a dedicated studio space can elev...

Show more...

Entrepreneurship

Fashion & Beauty,

Self-Improvement

Episodes (20/83)

Beauty Industry Leaders

How to Review 2025 Year So You Actually Change In 2026

In the first episode of 2026, I’m breaking down how to review the past year in a way that actually creates momentum for the next one. This isn’t about rewriting goals or setting unrealistic expectations - it’s about understanding what worked, what didn’t, and how to design a year that supports both your business and your life. In this episode, I’m covering: ✨ Why most annual reviews fail — and how to review your year so it leads to real change ✨ How to properly document wins, mile...

3 days ago

57 minutes

Beauty Industry Leaders

Marketing Series Part 4: How to Build a Content Campaign That Converts Cold Followers Into Bookings

If you’re posting consistently but still not seeing bookings, the issue usually isn’t your effort, it’s the lack of a structured campaign. In Part 4 of our Marketing Series, Elli and I move beyond revenue targets and into execution. This episode breaks down how to build an intentional content campaign that warms cold followers, builds trust, and guides the right people toward booking - without relying on constant posting or short-term tactics. Rather than chasing visibility, we focus on strat...

1 week ago

1 hour 4 minutes

Beauty Industry Leaders

Marketing Series Part 3: The Marketing Math You MUST DO Before Creating Any Campaign

If you’re creating marketing campaigns based on hope, intuition, or “what feels right” - you’re likely skipping the most important step: the math. In Part 3 of the Marketing Series, we shift from messaging and audience clarity into the numbers that actually make marketing work. Because before you design a campaign, choose a platform, or write a single piece of content, you need to know exactly what your marketing is required to produce. In this episode, we cover: ✨ A personal catch-up as Elli...

2 weeks ago

32 minutes

Beauty Industry Leaders

Marketing Series Pt 2: What Your Clients Actually Want vs What You Think They Want

If you’ve ever wondered why your marketing sounds good on paper but isn’t converting - there’s a strong chance you’re marketing to who you think your clients are, not who they actually are. In Part 2 of the Marketing Series, we move beyond surface-level assumptions and into the real drivers behind buying decisions. Because effective marketing isn’t about guessing, trends, or copying what’s working for someone else - it’s about precision, clarity, and deep audience understanding. In this episo...

3 weeks ago

30 minutes

Beauty Industry Leaders

Marketing Series Part 1: The Foundation Every Successful Brand Starts With

If you’ve ever felt like your marketing just isn’t landing - or you’re making decisions based on gut feelings rather than real data - this episode is going to completely reshape the way you approach your brand strategy. Today, I’m kicking off a brand-new Marketing Series by breaking down the foundation every successful beauty brand starts with: market research. This is the step most entrepreneurs skip… and the reason so many marketing plans fall flat. In this episode, I’m diving into: ✨ A beh...

1 month ago

44 minutes

Beauty Industry Leaders

The Psychology Behind Brand Imagery and Who You Attract

If you’ve ever wondered why some brands effortlessly attract high-quality clients — while others struggle to stand out - this episode is going to shift the way you think about visuals forever. Today, I’m diving into the psychology behind brand imagery: why it matters, what it says about you, and how the smallest visual choices can completely transform who you attract. I’m sharing: ✨ The wild growth of this podcast - over 16,000 downloads in 814 cities - and why consistency is so rare in this ...

1 month ago

1 hour 35 minutes

Beauty Industry Leaders

Don’t Get Left Behind: The Real AI Tools Beauty Business Owners Need to Know About featuring AI Expert Em Gee

If AI still feels overwhelming, confusing, or “not for you,” this episode is going to completely shift the way you think about technology, creativity, and the future of your beauty business. Today, I’m sitting down with the brilliant Em Gee - a former teacher turned tech-savvy marketing mentor who has built six businesses in seven years, mentored over a thousand women, and written two best-selling books. Em is known for her no-fluff education style, bold strategy, and her unique ability to ma...

1 month ago

2 hours 5 minutes

Beauty Industry Leaders

Why ‘Slow Season’ Is A Myth - And How To Avoid The Jan/Feb Booking Crash featuring Bec Barwick

If you’ve ever braced yourself for the dreaded “slow season” in Jan/Feb, this episode is going to completely shift the way you think about bookings, client behaviour, and your business strategy. Today, I’m sitting down with the incredible Bec Barwick - a true veteran of the beauty industry with over 30 years of hands-on experience. Bec has done it all: skin therapist, multi-salon owner, leader of high-performing teams, and now a key educator and industry expert at ZO Skin Health. She even fle...

1 month ago

1 hour 32 minutes

Beauty Industry Leaders

Should You Hire Staff or Rent Out Rooms? Featuring Clarissa Saco

If you’ve ever wondered whether it’s smarter to hire a team or rent out rooms in your salon, this episode is going to give you so much clarity and confidence. Today, I’m sitting down with Clarissa Saco - a cosmetic tattoo artist, mentor, investor, and salon owner who’s built an incredible career in the beauty industry. Clarissa bought her first salon at just 22 years old, and her journey since then has been filled with lessons about growth, resilience, and redefining success on her own terms....

1 month ago

1 hour 26 minutes

Beauty Industry Leaders

The Truth About Running A Business With ADHD (The Struggles, Strengths + Systems That Save Me)

If you’ve ever felt like your brain just works differently - and that running a business sometimes feels like juggling chaos with creativity - this episode is for you. Today I’m pulling back the curtain on what it’s really like to run a business with ADHD - the challenges, the hidden strengths, and the systems that have completely changed the game for me. I’m sharing: ✨ My ADHD diagnosis journey and what finally made the puzzle pieces click ✨ How ADHD shows up in my daily work habits — from h...

2 months ago

54 minutes

Beauty Industry Leaders

New TGA Rules, Industry Tension & Why Collaboration Matters More Than Ever Featuring Katy Hirst

If you’ve ever felt the growing tension between nurses and skin therapists, or wondered how the new TGA rules are reshaping Australia’s aesthetic landscape, this episode is one you won’t want to miss. I’m sitting down with Katy Hirst, a registered nurse with 18 years of experience (nine of those in cosmetic nursing) and the founder of The Aesthetic Lounge in Cairns. From working in fast-paced chain clinics to building her own boutique business in regional Queensland, Katy shares what it’s rea...

2 months ago

1 hour 50 minutes

Beauty Industry Leaders

This One Strategy Made Me More Sales Than Any Other Tactic

If you’ve ever wondered what really moves the needle in business - beyond the latest marketing hack or viral trend - this episode is for you. I’m diving into the one strategy that’s made me more sales than any other tactic I’ve ever tried: storytelling. In this episode, I’m breaking down how sharing your story (and your clients’ stories) builds connection, trust, and loyalty - the kind that turns followers into real, paying clients. I also catch you up on some of my recent adventures - from a...

2 months ago

30 minutes

Beauty Industry Leaders

How Gloria Hung Built a $400K Beauty Business Before Turning 21

At just 17, Gloria Hung started doing lashes out of her bedroom. Fast forward a few short years, and she’s the founder of Glow Artistry - a thriving Sydney-based salon, product line, and training academy generating over $400K before her 21st birthday. Today I sit down with Gloria to uncover how she built her empire from scratch, the power of finding your niche, and the lessons learned from growing fast in a competitive industry. Gloria shares the real story behind her journey - from underchar...

2 months ago

58 minutes

Beauty Industry Leaders

Self-Sabotage and the Subconscious Mind - Why You’re Stuck Even When You’re Doing All the Right Things with Jess Martin

From high-powered lawyer to subconscious mind mentor, Jess Martin knows what it’s like to tick all the boxes on paper - and still feel stuck. In this episode, I have a sit down with Jess to explore why success often feels like an uphill battle, even for ambitious, hard-working women. Jess shares how reprogramming the subconscious mind can dissolve self-sabotage patterns, unlock confidence, and create success without burnout. Together, we unpack how beliefs formed in childhood and reinforced o...

3 months ago

1 hour 28 minutes

Beauty Industry Leaders

From Franchisee to Founder: The Business Lessons They Don’t Teach You With Shamara Jarrett

From working behind the chair to building and selling a multimillion-dollar franchise clinic, Shamara Jarrett’s journey is a testament to resilience, reinvention, and the power of learning from every challenge. I've sat down with Shamara to unpack her 16+ years in the beauty industry - from salons, spas, and body sugaring, to business development, franchising, and now, tech entrepreneurship. Shamara opens up about the highs and lows of her career, including the tough lessons that came with ba...

3 months ago

1 hour 31 minutes

Beauty Industry Leaders

What People Get Wrong About Home-Based Clinics, and How Halima Proved Them All Wrong

From launching a clinic in her own home to developing innovative products during lockdown, Halima’s journey proves that passion, perseverance, and authenticity can rewrite the rules of the beauty industry. In this episode, I sit down with Halima, founder of Derma Clear Clinic, to explore how she turned challenges into opportunities and built a loyal following by staying true to her values. With over 22 years of experience as a skin therapist and e-commerce entrepreneur, Halima opens up about ...

3 months ago

1 hour 26 minutes

Beauty Industry Leaders

CEO Series Part 5: Trading Micromanagement for Systems That Scale

If running your beauty business feels like you’re juggling every little detail yourself, this episode is your guide to stepping back, scaling up, and leading with confidence. In Part 5 of our CEO Series, I’m joined once again by Elli from the Beauty Business Society to unpack why micromanagement is holding your growth hostage - and how building smart systems is the key to sustainable success. You’ll hear real client stories from TLB Laser Skin Lashes Clinic and Glow Artistry, who transformed ...

3 months ago

46 minutes

Beauty Industry Leaders

The Glow-Up No One Saw Coming: Jacob Stella’s Journey from YouTube Teen to Industry Icon

From teenage YouTuber to award-nominated salon owner, Jacob Stella’s story proves that the beauty industry rewards courage, creativity, and consistency. In this episode, I sit down with Jacob to unpack how he went from filming makeup tutorials at 15 to running a thriving brow, lash, and makeup studio that’s a finalist for Salon of the Year 2024. Jacob shares the pivots, lessons, and behind-the-scenes realities that shaped his career - and the unexpected glow-up that no one saw coming. Inside ...

4 months ago

1 hour 30 minutes

Beauty Industry Leaders

CEO Series Part 4: Master Your Money so Growth Is a Strategy, Not a Guess

If managing money in your beauty business feels more like guesswork than strategy, this episode is your roadmap to turning financial clarity into sustainable growth. In Part 4 of our CEO Series, I’m joined once again by Elli from the Beauty Business Society to tackle the financial foundations every salon owner needs for 2026 and beyond. Together, we get real about why most beauty businesses stumble when it comes to money - and how shifting your mindset (and systems) can transform not just you...

4 months ago

1 hour

Beauty Industry Leaders

Why Your Facebook Ads Aren’t Working (And What to Do Instead) with Stephanie Mitchell

If you’ve ever poured money into Facebook or Instagram ads only to see little (or no) return, you’re not alone - and you’re definitely not doomed. In this episode, I sit down with Stephanie Mitchell, founder of Sunny Store Marketing and The Ad Lab, to uncover why so many beauty business owners struggle with ads - and what to do instead. Stephanie shares her own journey from traditional marketing into the beauty industry, proving you don’t need to be a beauty professional to understand what ma...

4 months ago

1 hour 15 minutes