If AI still feels overwhelming, confusing, or “not for you,” this episode is going to completely shift the way you think about technology, creativity, and the future of your beauty business. Today, I’m sitting down with the brilliant Em Gee - a former teacher turned tech-savvy marketing mentor who has built six businesses in seven years, mentored over a thousand women, and written two best-selling books. Em is known for her no-fluff education style, bold strategy, and her unique ability to ma...
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If AI still feels overwhelming, confusing, or “not for you,” this episode is going to completely shift the way you think about technology, creativity, and the future of your beauty business. Today, I’m sitting down with the brilliant Em Gee - a former teacher turned tech-savvy marketing mentor who has built six businesses in seven years, mentored over a thousand women, and written two best-selling books. Em is known for her no-fluff education style, bold strategy, and her unique ability to ma...
CEO Series Part 2: Stop Competing on Price & Lead with Value
Beauty Industry Leaders
1 hour 1 minute
3 months ago
CEO Series Part 2: Stop Competing on Price & Lead with Value
If you’re tired of discounting your way to burnout, this episode is your roadmap to building a beauty business that thrives on value - not price wars. Today, Elli and I dive deep into the strategies top beauty CEOs are using to stay ahead in 2026 by crafting high-value, irresistible offers that elevate their brand and their income. Spoiler alert: it’s not about running more promos - it’s about leading with purpose, clarity, and strategy. I share my personal evolution from burnout to breakthro...
Beauty Industry Leaders
If AI still feels overwhelming, confusing, or “not for you,” this episode is going to completely shift the way you think about technology, creativity, and the future of your beauty business. Today, I’m sitting down with the brilliant Em Gee - a former teacher turned tech-savvy marketing mentor who has built six businesses in seven years, mentored over a thousand women, and written two best-selling books. Em is known for her no-fluff education style, bold strategy, and her unique ability to ma...
