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In this episode of Because of Sales, Dylan chats with Nicholas Verge, founder of Copy & Systems, a marketing strategist and copywriter who’s helped clients generate over $50M+ in sales. Nicholas shares his journey from selling contractor shirts and mortgages to partnering with top entrepreneurs and running full-stack marketing for high-ticket businesses.
They dive deep into sales psychology, client selection, copywriting mastery, and how great marketing makes great sales easier. Nicholas breaks down how to use AI tools like Manus for data-driven messaging, why most offers fail from poor positioning, and what it really means to build a slow-cooker business instead of a microwave one.