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Becoming a Cut Flower Grower
Lydia Watson
89 episodes
2 days ago
Hello, it's Friday 21 November 2025. Welcome - I'm in a much better mood tonight! It's been a busy week, both indoors and outdoors. My course is going well: module 2 has just dropped which is all about pricing. Can't wait to start that. Pricing is such a huge topic and one that not everyone talks about. I know I've struggled with it this year. I've also just taken a free online floristry tutorial with top florist, Joseph Massie, and I'm working my way through a Lennie Larkin course. She...
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Hello, it's Friday 21 November 2025. Welcome - I'm in a much better mood tonight! It's been a busy week, both indoors and outdoors. My course is going well: module 2 has just dropped which is all about pricing. Can't wait to start that. Pricing is such a huge topic and one that not everyone talks about. I know I've struggled with it this year. I've also just taken a free online floristry tutorial with top florist, Joseph Massie, and I'm working my way through a Lennie Larkin course. She...
Show more...
Home & Garden
Personal Journals,
Business,
Society & Culture,
Entrepreneurship,
Leisure
Episodes (20/89)
Becoming a Cut Flower Grower
Snow! Learning From Free Online Courses, Tulips in Crates, Farm Stands & Quick Tips for Wreath-Making
Hello, it's Friday 21 November 2025. Welcome - I'm in a much better mood tonight! It's been a busy week, both indoors and outdoors. My course is going well: module 2 has just dropped which is all about pricing. Can't wait to start that. Pricing is such a huge topic and one that not everyone talks about. I know I've struggled with it this year. I've also just taken a free online floristry tutorial with top florist, Joseph Massie, and I'm working my way through a Lennie Larkin course. She...
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2 days ago
24 minutes

Becoming a Cut Flower Grower
Faffing Around With Dahlias, Massive Flower Field Envy, Course Update & Winter Has Arrived
Hello, welcome to Tuesday 18 November 2025. Winter is here! The temperature has plummeted and I'm bundled up in so many layers that it's hard to even bend down sometimes. Tonight's episode gives you an update of my progress on the new course with Jenny Marks of Trademark Farmer in the US, and news of what I've done with my dahlias over the weekend. Yesterday I visited a fellow grower's plot for a meet-up of local fellow growers which was very interesting and gave me the biggest plot env...
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5 days ago
15 minutes

Becoming a Cut Flower Grower
Tips for Surviving a Rainy November Day, How I'm Deciding Which Roses To Buy & My New Course Just Started!
Hello, welcome to a very wet Friday 14 November 2025. I've just taken part in the first online 'welcome' meeting for the new course I've just enrolled on with Jenny Marks of Trademark Farmer and it was great. I've made a start on module 1 and there's a lot to take onboard. Today has been a wash-out in terms of heavy rain all day so I spent time this morning unblocking a gutter and getting soaked. Check your gutters before the rain comes! Tonight I'm talking about factors to consider whe...
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1 week ago
21 minutes

Becoming a Cut Flower Grower
A Unicorn Visits, More Shrub Planting, Tulips Ordered (Finally!) & I've Just Enrolled On A Proper Flower Faming Course
Hello and welcome to 11 November 2025. There's so much to tell you about in this episode! Life in the cut flower field has been busy: my young cockerel, Lion, finally has his own enclosure and a wife (!); I've been drying more stems in the unlikely event that someone wants to buy them (or they end up in wreaths); physocarpus shrubs have been planted; achillea 'The Pearl' is being moved to a new bed; a new florist came to the plot to buy a mixed bucket this morning (very exciting) and it...
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1 week ago
26 minutes

Becoming a Cut Flower Grower
Mistakes! I've Made A Few! Here Are My Top 10 Mistakes When Transitioning from Gardening to Growing Cut Flowers
Hello. It's Friday 7 November 2025. Welcome to tonight's episode. Tonight it's all about mistakes I've made in 2025 because I've been thinking like a gardener rather than a cut flower grower. I have therefore compiled a list of the Top 10 mistakes I've made and I thought I'd share them with you in the hope that you won't make them! There are many benefits to having a background in gardening if you're thinking of establishing a cut flower grower (although I'd argue that a knowledge of marketin...
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2 weeks ago
28 minutes

Becoming a Cut Flower Grower
Establishing A Proper Foliage Bed, Digging Up Dahlias & Intercropping To Maximise Space
Hello. It's Tuesday 4 November 2025. Welcome to the latest episode. Another busy week: lots of planting new plants, particularly foliage in my new dedicated foliage bed, lifting and dividing of perennials, moving peonies, weeding, and watching the last of the strawflowers that the chickens haven't trampled putting on a lovely colourful display. I talk about how I'm getting on with making leaf mould this autumn, as well as the benefits of inter-cropping cut flowers amongst other plants t...
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2 weeks ago
19 minutes

Becoming a Cut Flower Grower
Roselilies, Learning From Expert Growers & Growing Enough But Not Too Much: It's A (Very) Fine Line
Hello and welcome, it's Friday 31 October 2025. Happy Halloween (if you're celebrating it). Lots to tell you: today I bumped into my fabulous dahlia mentor, Richard Bailey, and he has lots of dahlia tubers for me. These are tubers from plants that he no longer wants and I'm very lucky to receive them. I have also been offered some beautiful pink Japanese anemones which I will be gratefully digging up next week. I've been learning a lot from fellow podcasters this week (links to the show are b...
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3 weeks ago
22 minutes

Becoming a Cut Flower Grower
Shop Til You Drop: More New Shrubs - What/Why/Prices & How Sales Channels Influence Decisions
Hello, it's Tuesday 28 October 2025. Welcome to the latest episode :-) The clocks have just gone back which means shorter days and longer evenings: it's a great opportunity for plenty of studying in the evenings but I have to remember to get the hens to bed an hour earlier... I've had the busiest weekend planting out my new shrubs including the Hydrangea Limelights, Eucalyptus, Lilac and Cotinus, plus some raspberry canes and peonies that I transplanted from home. I also relocated my Verbena ...
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3 weeks ago
20 minutes

Becoming a Cut Flower Grower
Mixed Bouquet Recipes: I Have A New Spreadsheet For This, The Reliability of Perennials & Growing Cornflowers in 2026
Hello and welcome to a slightly rainy Friday 24 October 2025. Straight into it tonight: let's talk about bouquet recipes. What are the categories of flower type and what months of the year am I growing in? What do I have flowering in each month and in each category? I've made (yet another) spreadsheet and this one has been illuminating so I'm going to talk you through it in this episode. I answer some really great questions from a listener about growing perennials and annuals and I hope...
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1 month ago
21 minutes

Becoming a Cut Flower Grower
Buying Peonies From A Fellow Grower, Bed 4 Prep Is Finished & Retail Sales: How Does It Work?
Hello and welcome to Tuesday 21 October 2025. Lots has happened and there is so much to tell you. I went to a fantastic peony sale held by a local cut flower grower on Saturday and picked up three new beautiful varieties which I'm excited about. I also finished prepping bed 4 and supervised the installation of a sink in Kylie's Room (aka the new studio/workshop), and cleaned out gutters to collect the incredible volumes of rainwater we've just had over the weekend. The main part o...
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1 month ago
27 minutes

Becoming a Cut Flower Grower
Why Hydrangea 'Limelight' Is A Cut Flower Superstar and The Hens Cause Havoc In The Cut Flowers
Hello, it's Friday 17 October 2025. Welcome to today's episode! The hens are causing havoc in the flower area: I hope the vast amounts of poo they are depositing everywhere compensates for the destructive behaviour and that my echinacea recover from being trampled and used as a dust bathing area. I've been shopping for woody shrubs this week and the main part of this episode is me talking about my experience of growing Hydrangea paniculate 'Limelight' this year and why I'm such a huge f...
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1 month ago
21 minutes

Becoming a Cut Flower Grower
It's Cooling Down, Thank Yous, HRT Review & A Brilliant Visit To A Fellow Grower (Yippee!)
Hello and welcome to Tuesday 14 October 2025. The temperature has noticeably dropped, especially at night. I haven't had a frost yet but it's definitely feeling autumnal. I've been messing around with the stems I have on the plot at the moment and trying out arrangements in a variety of vases and containers. It feels very indulgent to be able to do this because I didn't dare to touch anything during the summer in case my wedding florist wanted to buy any of them. Crop planning continues apace...
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1 month ago
18 minutes

Becoming a Cut Flower Grower
Let The Hens Out With Me, Why Growing Cut Flowers Is Just A Tiny Part of the Business & Confidence-Boosting Tips
Hello and welcome to Friday 10 October 2025. Today's episode starts bright and early on the plot this morning as you're joining me letting the hens out and serving breakfasts. Great news - my poorly hen Mo has made an incredible recovery and has now rejoined the plot. In this episode I talk about my thoughts on confidence (or lack of) and how I really would benefit from having a life coach and a business coach on permanent speed-dial (hey, a girl can dream!). How do you manage your conf...
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1 month ago
24 minutes

Becoming a Cut Flower Grower
Perennial Plugs Start To Arrive, Laying Homemade Compost, and Flirting With Retail: Getting Brave
Hello and welcome to Tuesday 7 October 2025. Good news: my dog now has super sparkly white teeth and my very poorly hen, Mo, has made a miraculous recovery after surgery. What a relief. Lots of activity on the plot including spreading some of my black-gold compost onto the newly prepared beds (compost is one thing I am actually really good at making) and this homemade compost will really help improve the soil. I've been busy making a new path to run down the centre of the plot so I don'...
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1 month ago
16 minutes

Becoming a Cut Flower Grower
Perennials, Shrubs & Roses I've Just Bought for 2026: All The Details, Plus Lost Keys On The Plot
Hello. It's a rainy and windy Friday 3 October 2025. You're joining me from a car park outside my vet where I'm waiting for my dog's teeth to be cleaned and for my little hen, Mo, to have some surgery. This week the podcast is celebrating 10k downloads which is amazing and very surprising. Thank you if you have contributed to this number - you're very welcome at every episode. I've been super busy tidying and weeding on the plot and yesterday I had a massive drama when I managed t...
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1 month ago
24 minutes

Becoming a Cut Flower Grower
Busy, Busy, Busy: The Studio Is Nearly Finished, The New Beds Are Nearly Ready & What I've Just Bought To Grow in 2026
Hello. It's Tuesday 30 September 2025. Welcome to the episode! Lots of activity on the plot to share with you: weeding beds 3 & 4, adding bark to bed 1, more cutting back and weeding, and mulching some of the perennials. Many of the zinnias have been cleared away because they've gone really mouldy, even though some of the flowers are ok. With some invaluable help I've finally finished my studio, aka 'Kylie's Room' and I'm really pleased with it. I now have lots of storage in the form of a...
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1 month ago
21 minutes

Becoming a Cut Flower Grower
Number Crunching: Data Reconciliation Results Are Here, Most Profitable Cut Flowers Revealed & an Incredible (Improbable?) Net Profit Margin
Hello and welcome to tonight's episode on Friday 26 September 2025. It's spreadsheet time! I simply couldn't wait to do a reconciliation with all the data I've been collecting in 2025 so I've done an interim report this week and I'm excited to share my findings with you in this episode. I'm afraid I'm quite geeky so I took great pleasure in creating lots of tabs in my spreadsheets and then sorting all the data to work out my most profitable cut flowers. If you're interested in my findin...
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1 month ago
20 minutes

Becoming a Cut Flower Grower
Astrantia Finally Ready! Autumn Bed Prep Gets Underway, Soil Blocking & Winning Prizes at My Local Dahlia Show
Hello and welcome. It's Tuesday 23 September 2025. Lots of news to share with you in this episode including my astrantia finally being ready, hub sales, connecting with a new florist, and making a website for the cut flowers. Also real progress is being made on the new beds on the plot, which is excellent. I've been adding lots of lovely chicken manure compost as a top dressing (I have a 'no till' system) and found plenty of worm casts, which is positive. I'm about to start experimentin...
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2 months ago
22 minutes

Becoming a Cut Flower Grower
All About Dahlias: Everything I've Learnt in 2025, Plus What's Looking Good Now & The Hens Help Out
Hello, it's Saturday 20 September 2025. Welcome to today's episode. In this first part of today's episode I'll fill you in on all the activity on the plot including rediscovering my cephalaria, harvesting seed, removing stakes and support string, planning new paths, and mapping out the new beds using my road pins. I chat about what's still flowering well and what's not looking so good in its current location, which is all useful information for crop planning in 2026. In the second part of the...
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2 months ago
25 minutes

Becoming a Cut Flower Grower
Very Exciting Hub News, Making Connections on Insta & Why I Really Value Knowing My Florists
Hello and welcome. It's Tuesday 16 September 2025. It's been a glorious autumn day today - just beautiful. This week I have been "testing" the local flower hub that I've joined. I say testing, because it turned out that it was actually live and I was actually selling to areal florists - scary stuff! The majority of this episode is me chatting about the testing process and the outcome of it all. I chat about my thoughts on the importance to me of understanding how my florists work so tha...
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2 months ago
20 minutes

Becoming a Cut Flower Grower
Hello, it's Friday 21 November 2025. Welcome - I'm in a much better mood tonight! It's been a busy week, both indoors and outdoors. My course is going well: module 2 has just dropped which is all about pricing. Can't wait to start that. Pricing is such a huge topic and one that not everyone talks about. I know I've struggled with it this year. I've also just taken a free online floristry tutorial with top florist, Joseph Massie, and I'm working my way through a Lennie Larkin course. She...