How to Pre-Launch During the Holidays

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Before the Launch with Brenna McGowan

Brenna McGowan

30 episodes

3 days ago

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.

If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.

Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.

Because launch success doesn’t start with a sales page.

It starts way before the launch.

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Marketing

Business,

Management

How to Pre-Launch During the Holidays

Before the Launch with Brenna McGowan

13 minutes 29 seconds

1 month ago

How to Pre-Launch During the Holidays

What do you do if your pre-launch overlaps with the holidays? In this episode, I’m sharing how to show up strategically (and sanely!) when everyone else is signing off.

Just because people are sipping eggnog doesn’t mean they’re not watching. This is a prime time to stay top of mind—and I'm breaking down how to do it even during this busy time of year.

Today we’re talking:

Why holiday email opens might increase during your pre-launch
How to stay visible without creating new content from scratch
My go-to "double CTA" strategy to gently seed your offer
Why personal stories build deeper connection during this season
What type of content you should be sending out over the holidays to stay top of mind with your offer

Episode 3 Mentioned: https://brennamcgowan.co/episode3

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