You may have asked yourself, “Should I put my prices on my website?” And if you’ve ever worried that listing your price might scare people off, you’re not alone.

 In this episode, I’m breaking down why being upfront with your pricing doesn’t just filter out the wrong clients—it actually helps convert the right ones.

I’m sharing real-life stories (including my own $4K hesitation-turned-yes), how pricing transparency impacts buyer psychology, and what to do if your pricing varies.

Here’s what else you’ll find out:

• Why your people NEED to see the price before they can say yes

• The surprising mindset shift that happens after someone sees the price

• How hiding your pricing may be costing you clients (and wasting your time)

• What to do if your packages are custom or variable

• Why hearing “no” can actually be a good thing

• Real stories of people who said “heck no”... and then bought anyway

🎧 Listen now, and let’s reframe your fear around showing your prices.

Your Next Steps:

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Pain Point Marketing Isn’t Dead—You Might Just Be Talking to the Wrong Person

Is pain point marketing really “dead”?

(Spoiler: it’s not.)

In this episode, I’m pushing back on the hot-take that talking about pain is “manipulative” or “over.” I’m walking you through how to use pain ethically, empathetically, and strategically so your best-fit buyers feel seen, not shamed.

We cover:

• Why “pain point marketing is dead” keeps trending (and what’s actually broken)

• What empathy-first pain point marketing looks like (no knife-twisting required)

• A quick tour of the 5 classic awareness levels, plus my extra “situation aware” stage that will change the way you see your ideal client

• How even “fun” or hobby offers still have real (sometimes hidden) pain points behind them

• Why opening story loops without solving them right away can slyly boost your conversions

• The dangerous trap of speaking to ambivalent buyers instead of the motivated ones

• How to zero in on the pain your perfect-fit client already knows they’re in, and is ready to solve

🎯 If you’ve been scared to talk about pain (or worried you’ll sound sleazy), this episode will help you reframe how you think about i

👉 Listen now so you can start speaking to the right person, at the right awareness level, in the right way.

Your Next Steps:

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What do you do if your pre-launch overlaps with the holidays? In this episode, I’m sharing how to show up strategically (and sanely!) when everyone else is signing off.

Just because people are sipping eggnog doesn’t mean they’re not watching. This is a prime time to stay top of mind—and I'm breaking down how to do it even during this busy time of year.

Today we’re talking:

• Why holiday email opens might increase during your pre-launch
• How to stay visible without creating new content from scratch
• My go-to "double CTA" strategy to gently seed your offer
• Why personal stories build deeper connection during this season
• What type of content you should be sending out over the holidays to stay top of mind with your offer

Episode 3 Mentioned: https://brennamcgowan.co/episode3

Your Next Steps:

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What is Anticipation Marketing® – and why do you need to start using it in your marketing? In this episode, I’m breaking down the four components that make up this approach — and why it matters if you want to create buyer desire before you ever open the cart.

I’ll walk you through what I call the 4 A’s of Anticipation Marketing® and how to use them to warm up your audience, reduce refunds, build trust, and create messaging that resonates with your potential buyers. 

Here’s what I’m breaking down:

• Why traditional launch marketing often feels reactive—and how to fix it

• The #1 way to start creating curiosity and momentum before your launch

• How giving people autonomy in the buying process builds stronger conversions

• The reason why Anticipation Marketing® reduces refunds

• Why storytelling beats stats every time (and how to find the right story to tell)

• How to build buyer readiness without pressure or pushy tactics

Listen now to discover how to make your next promotion easier, more effective, and more aligned with how your buyers actually buy.

Your Next Steps:

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The one piece of advice I give again and again when editing copy for my clients and students:

You need more specificity.

And while AI can churn out decent drafts, it often misses the emotional depth that truly connects. In this episode, I’m sharing how to identify “soulless” copy—and how to replace it with words your audience actually uses and feels so they take action. 

This is about writing content that resonates deeply, not just sounds good on paper.

Here’s what we cover:

• The real reason your copy isn’t converting (hint: it’s not the structure)

• The words that show up way too often—and mean nothing to your reader

• One simple question that helps you instantly improve your copy

• Why adding words can sometimes increase conversion

🎧 Listen now to find out how to instantly improve your copy across emails, sales pages, your website and more.

Your Next Steps:

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What’s your why? 

I ask this in nearly every pre-launch conversation, but today, I’m flipping the script and sharing my story.

From feeling stuck at 40 and wanting more out of life to starting my business because I wanted eyelashes, I walk you through the twists and turns that led me to where I am today — and why I care so much about pre-launching.

If you’ve ever struggled to articulate why you started your business — or if you're wondering whether anyone even cares — this episode will help you reflect, share, and connect more deeply through your story.

In this episode, you’ll learn:

• The two wildly different reasons I started my business — both equally true

• Why hating my first job in online business was actually a blessing

• The surprising launch problem I kept seeing (and how I fixed it)

• Why your “why” matters way more than you think — especially during a launch

🎧 Listen now and start weaving your why into your content.

Your Next Steps:

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It’s that time of year when everyone’s talking Black Friday—but do YOU actually want to run a sale?

In this episode, I’m giving you a permission slip to rethink the rush, get honest about your business model, and plan from a place of strategy.

Whether you’ve had big success in the past or you’re tempted to wing something last-minute, this episode will help you pause, assess, and decide what actually makes sense for you.

In this episode, I chat about:

• Why I haven’t run a Black Friday sale (and why I don’t plan on it)

• What to consider before you slap together a last-minute BF sale

• How to avoid resentment pricing and holiday stress

• What makes Black Friday offers actually work—and when they flop

• How to build anticipation (and not just throw an offer out there)

🎧 Listen now for a different take on Black Friday planning.

Your Next Steps:

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How Price Positioning Impacts Your Sales

What if your pricing is silently guiding people away from the offer you actually want them to buy?

In this episode, I’m sharing the behind-the-scenes of how I repositioned my VIP offer for the Pre-Launch Plan Program—after realizing my favorite, most successful, and most profitable clients were the ones I worked with most closely.

If you've ever felt stuck offering too much for too little, or you’re wondering how to get more people raising their hands for your higher-ticket tier, this is your episode.

Here’s what we cover:

• The mistake I made in the past with my program positioning

• Why wide pricing gaps can work against you

• How to shift from a “yes/no” decision to “which one?”

• A smarter way to encourage upgrades to your course, program, or service

• The energy check you need to run before your next offer

🎧 Tune in and learn how to design your pricing and positioning to serve your clients and protect your energy.

Your Next Steps:

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What To Do When You Only Have A Short Window for a Pre-Launch

Ever feel like you're way behind on prepping for your launch? You're not alone.

I recently got a question from an email subscriber who only had two weeks before her cart opened, and she wasn’t sure what to focus on. 

During this episode, I share the real talk on short pre-launch timelines and 6 questions to ask that will help you prioritize what actually matters when you’re in a time crunch.

Listen in and find out:

• Why skipping your pre-launch (even when you're short on time) is a mistake

• How one of my clients crushed it with just 2 weeks of pre-launch

• The most important questions to guide your runway strategy

• 1 must-do for your pre-launch, no matter the timeline

• How to shift your content based on your audience’s awareness and trust level

🎧 Listen now to learn how to make your short pre-launch count!

Your Next Steps:

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In this episode, I share what worked (and what didn’t) in my most recent Pre-Launch Plan Program launch.

You’ll hear:

• Why “multiple entry points” are a must in this launch environment

• How to make buying easier for different personality types

• The real reason flexibility builds trust in today’s “trust recession”

• How a simple “product tour” can reduce objections (and refunds!)

• The tweak I’m adding next time to make my pre-launch even better

🎧 Listen now — this one’s full of simple shifts that boost buyer confidence before your next launch!

Your Next Steps:

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I’m keeping it real this week with a behind-the-scenes look at a sales call I completely fumbled during my last launch. Even as someone who's done a ton of these, I made 4 key mistakes that cost me—and I don’t want you to do the same.

In this episode, I walk through exactly what went wrong, what I should’ve done differently, and how you can show up more prepared, confident, and in control of your next sales conversation.

Here’s what you’ll take away:

• The small calendar mistake that derailed my call

• One thing you need to do at the top of every sales or discovery call

• How asking more questions is the key to closing more calls

• What to do when you're caught in reactive mode

• The reason why making assumptions can derail your sales

🎧 Listen now and let my mistakes — and what I would do to fix them — help you on your next sales call. 

Your Next Steps:

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In this episode, I sit down with the brilliant Emily Reagan to unpack the three must-know launch trends we’re seeing in today’s shifting market—and spoiler alert: these aren’t your typical “just post more on Instagram” kind of tips.

From understanding your buyer’s mindset to ditching tired strategies like waitlists, this conversation is full of insights that’ll help you launch smarter—not harder.

Here’s what we cover:

• The three beliefs buyers must have before they'll say yes to your offer

• Why you need to obsess over your audience (and stop watching your competitors)

• How Hollywood holds the secret to a successful launch strategy

• Why most waitlists are a waste—and what to do instead

• The rise of the long buying cycle (and how to use it to your advantage)

This is one of those conversations that will shift how you think about selling and launching.

🎧 Listen now

Your Next Steps:

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Are you afraid of being too pushy or “salesy” — and possibly missing out on sales?

In this episode, I’m talking about the easiest way to increase conversions during your launch—social selling (aka one-on-one conversations).

Whether it’s in the DMs or through email, this tactic is the grassroots tactic that can catapult your next launch or promotion. 

I’m breaking down what “social selling” actually means, why consent-based selling builds trust and results, and how you can start now—even if you're nervous.

Here’s what you’ll take away:

• Why you don’t needs tons of volume – just a way to open up conversations with the *right* people

• How “consent” is the secret ingredient to social selling

• The one mindset shift that makes conversations feel natural

• A simple CTA strategy that gets responses without being weird

• What I did mid-launch that boosted my close rate to nearly 100%

🎧 Listen now to learn how one-on-one convos can quietly supercharge your sales—without the awkward pitches.

Referenced Episode: https://brennamcgowan.co/episode14

✨ Want support with your launch messaging? Join the Pre-Launch Plan Program – doors close September 24, 2025! 

Your Next Steps:

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Have you ever wondered if you should drop your price on your course, program, or offer? 

This week, I’m diving into why launches don’t always meet our expectations and why “lower your price” isn’t always the best next move.

I’m breaking down a real-life launch story and sharing my honest take on what to do instead of creating another lower-ticket offer.

Here’s what you’ll hear:

• Why you might be hearing “lower your price” and what to do instead

• What a waitlist really tells you (and what it doesn’t)

• The truth about price objections—even at $7

• When a lower offer makes sense—and when it just distracts you

• The #1 thing to fix before you even think about launching again

🎧 Listen now—especially if your last launch left you second-guessing everything.

✨ Want support with your launch messaging? Join the Pre-Launch Plan Program – doors open September 17, 2025! Only 20 spots available! 

Your Next Steps:

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I sat down with Steffeny Feld, a therapist and copywriter who supports fellow therapists in designing and marketing VIP-style intensives. She joined the Pre-Launch Plan Program even though she couldn’t make any of the coaching calls, ended up tweaking her offer, and went on to sell out! 

In this episode, Steffeny shares how the right structure and strategy gave her clarity, confidence, and better-than-expected results.

What we cover:

• Why Steffeny tweaked her group program idea mid-pre-launch

• The surprising Voice of Customer feedback that led the pivot

• How she sold almost half her spots before the masterclass even started

• What it’s like to have your copy reviewed by Brenna as a VIP student

• Why Steffeny believes she was so successful, even though she couldn’t make any of hte regular group coaching calls

• How she ended up selling 120% to goal

🎧 Listen now and get inspired to design a launch that you don’t hate doing 

⭐️ Want more information about the Pre-Launch Plan Program? Head over to brennamcgowan.co/ppp. Doors open from September 17, 2025 to September 23, 2025

Your Next Steps:

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What do Taylor Swift, Alex Hormozi, and blockbuster movies have in common? They all master the art of pre-launching—and in today’s episode, I’m breaking down what your next offer launch can learn from the silver screen.

I’m sharing how open loops, trailers, and strategic buzz-building can take the stress off launch day while bringing in perfect-fit buyers—before your offer even goes live.

In this episode, you’ll learn:

• Why Hollywood starts marketing 120 days before release—and you should too

• How to use open loops to create irresistible curiosity

• The psychology trick behind trailers that drive action

• Why you shouldn’t rely solely on your waitlist

• Real client examples that prove pre-selling works

🎬 Listen now and learn how to make your next launch a box office hit.

👉 And if you’ve ever wondered about the real value of a waitlist, don’t miss Episode 4: Waitlists Are Not a Launch Strategy

Your Next Steps:

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If you’re skipping straight to your sales page or cranking out launch emails, you have to listen to this first! 

In this episode, I’m breaking down the single most important piece of copy you need before you write anything else—your Outstanding Offer Overview.

This one-to-two sentence statement is the North Star for your entire launch.

Here’s what I’m diving into:

• Why your Outstanding Offer Overview sets the foundation for every launch and for selling any offer 

• The 3 components it has to have

• The biggest mistake most people make when writing it

• What words like “burnout” are actually hiring your sales—and what to do instead

• Why this piece of copy has to come first—before your sales page, your emails, even your pre-launch content

If you feel like your message isn’t clicking with the right people, this could be the missing piece.

🎧 Listen now—then come hang out with me live on September 9th where I’ll help you craft yours inside a special workshop! 

🎟️ Grab your $27 seat →brennamcgowan.co/outstanding-offer-overview

Your Next Steps:

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Why You Shouldn’t Trust AI with Your Launch Strategy (Even If It Sounds Convincing)

In this episode, I get into the real reason why putting your launch strategy in AI’s hands might be the worst move you can make—and what to do instead.

Yes, I use AI every day, and yes, I even tested it to see if it could recreate my own strategy… but the results? Let’s just say, it missed the mark.

If you’ve ever thought, “Can’t I just plug this into ChatGPT for my launch strategy?”—this one’s for you.

Here’s what I’m diving into:

• Why AI might sound smart but still steer you wrong

• The biggest danger in using AI to mimic someone else’s strategy

• How AI misses market nuance—and what to do about it

• What one launch survey response taught me about DIY launches with AI

• Why real Voice of Customer beats AI every time

🎧 Listen now and rethink how you’re using AI in your pre-launch!

Your Next Steps:

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Should you reuse pre-launch content in future launches?

This week, I’m answering a great question from a listener who asked if you can reuse your pre-launch content for future launches. 

The short answer is yes, but the longer answer is: It depends on HOW you use it. 

In this episode, I share how to evaluate what’s working (and what’s not), how to tweak versus toss your content, and why the “silent lurkers” on your list may be your most valuable audience.

In this episode, I cover:

• The #1 mistake people make when evaluating their pre-launch emails

• The simple change that helped one student double her click rates

• Why a lack of replies doesn’t mean an email failed

• How shifting market trends (like AI!) demand new content angles

• Why asking buyers why they bought is your secret weapon

🎯 Want to reuse your content like a strategist? Tune in now.

Your Next Steps:

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Let’s be real—burnout and launching are often synonymous.

Which is why in this episode, I’m answering a great question from my Facebook group:

How do you deal with burnout during a launch?

(Spoiler: It’s not about eliminating stress completely!)

Here’s what I cover:

• Why setting realistic expectations is the first step to launch sanity

• One thing you have to have in place order for your next launch not to feel so stressful

• How pre-selling lightens the load (and builds your confidence early)

• What to do when your cart opens... and crickets

• Rituals and routines that keep you grounded no matter what’s happening during your promo period

• The sneaky way comparison and innocent questions drain your energy—and how to stop it

✨ Listen now to learn how to create your biggest launch yet without crashing once your promo is done! 

Your Next Steps:

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