Pain Point Marketing is NOT Dead

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Before the Launch with Brenna McGowan

Brenna McGowan

30 episodes

3 days ago

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.

If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.

Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.

Because launch success doesn’t start with a sales page.

It starts way before the launch.

All content for Before the Launch with Brenna McGowan is the property of Brenna McGowan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

Pain Point Marketing is NOT Dead

Before the Launch with Brenna McGowan

21 minutes 8 seconds

3 weeks ago

Pain Point Marketing is NOT Dead

Pain Point Marketing Isn’t Dead—You Might Just Be Talking to the Wrong Person

Is pain point marketing really “dead”?

(Spoiler: it’s not.)

In this episode, I’m pushing back on the hot-take that talking about pain is “manipulative” or “over.” I’m walking you through how to use pain ethically, empathetically, and strategically so your best-fit buyers feel seen, not shamed.

We cover:

Why “pain point marketing is dead” keeps trending (and what’s actually broken)

What empathy-first pain point marketing looks like (no knife-twisting required)

A quick tour of the 5 classic awareness levels, plus my extra “situation aware” stage that will change the way you see your ideal client

How even “fun” or hobby offers still have real (sometimes hidden) pain points behind them

Why opening story loops without solving them right away can slyly boost your conversions

The dangerous trap of speaking to ambivalent buyers instead of the motivated ones

How to zero in on the pain your perfect-fit client already knows they’re in, and is ready to solve

🎯 If you’ve been scared to talk about pain (or worried you’ll sound sleazy), this episode will help you reframe how you think about i

👉 Listen now so you can start speaking to the right person, at the right awareness level, in the right way.

Your Next Steps:

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