What Makes Your Copy Resonate With Your Audience (or Not)

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Before the Launch with Brenna McGowan

Brenna McGowan

30 episodes

3 days ago

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.

If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.

Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.

Because launch success doesn’t start with a sales page.

It starts way before the launch.

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Marketing

Business,

Management

What Makes Your Copy Resonate With Your Audience (or Not)

Before the Launch with Brenna McGowan

8 minutes 40 seconds

1 month ago

What Makes Your Copy Resonate With Your Audience (or Not)

The one piece of advice I give again and again when editing copy for my clients and students:

You need more specificity.

And while AI can churn out decent drafts, it often misses the emotional depth that truly connects. In this episode, I’m sharing how to identify “soulless” copy—and how to replace it with words your audience actually uses and feels so they take action.

This is about writing content that resonates deeply, not just sounds good on paper.

Here’s what we cover:

The real reason your copy isn’t converting (hint: it’s not the structure)

The words that show up way too often—and mean nothing to your reader

One simple question that helps you instantly improve your copy

Why adding words can sometimes increase conversion

🎧 Listen now to find out how to instantly improve your copy across emails, sales pages, your website and more.

Your Next Steps:

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