In today’s episode, I sit down with Nick Briton from Yum Cars to dive deep into their brand-new ceramic coatings that took SEMA by storm. We talk about the science behind the products, what makes this new coating lineup different, and why so many detailers at SEMA were buzzing about it.Nick shares the development process, the challenges of formulating a next-generation coating, and what Yum Cars is doing to push innovation in the detailing industry. If you love learning about cutting-edge car care technology and getting insight straight from the creators, this is an episode you don’t want to miss.🎙️ In this episode we discuss:How Yum Cars’ new coatings stole the spotlight at SEMAThe chemistry and performance behind the new formulasWhy these coatings were designed with detailers in mindNick’s vision for the future of Yum CarsOur honest thoughts on what this means for the detailing industry👍 Like, comment, and subscribe for more interviews with industry leaders, product deep dives, and real-world detailing insights.Follow Nick here: / yumcars Follow Chelsea here: / @attention2detailswchelsea Click here to try the coatings out for yourself:https://thehouseofrags.com/products/y... (use coupon code A2D10 to save 10% off)This episode and show are sponsored by The House of Rags. https://thehouseofrags.com/?ref=CHELS...
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🎙️ In today’s episode, we sit down with Soc from Detailing Made Simple — a detailer who built a thriving business, then packed it all up to move to a new state and start from scratch. We’re diving deep into the real-life challenges of rebuilding a detailing business from the ground up and the lessons he’s learned along the way.💬 In this episode, we talk about:🚗 What worked for him in the past and what’s not working this time around🧰 The essential tools you need to be successful in detailing⏳ Why time, patience, and persistence are key to long-term success💡 Mistakes he’s learned from that are helping him build a stronger business todayWhether you’re a new detailer trying to get started or an experienced one thinking about a fresh start, this episode will give you real, practical insights into the mindset and strategy it takes to make it in the detailing world.👉 Watch now and learn how Tools, Time, & Patience are the real path to detailing success.Follow Soc here: / @detailingmadesimple Follow me on Attention 2 Details for more fun content: UCITvd0y2Q3u0xXoqRNsBP8QThis channel and episode is sponsored by The House of Rags. Use coupon code A2D10 to save 10% offhttps://www.thehouseofrags.com
In this episode, I sit down with Alex Russell from AquaTek, a Florida-based detailing brand that’s shaking up the industry. AquaTek has built a full line of user-friendly products that work for both beginners and seasoned pros, whether you’re detailing in a shop or running a mobile setup.We dive into what makes AquaTek different — their approach to simplicity, performance, and innovation — and how they’re bridging the gap between ease of use and professional-grade results.💧 Topics We Cover:
🎧 Tune in and see why Aqua Tek might just be the brand to watch in 2025.Find out more about Aqua Tek here: https://www.aquatekcoatings.com/Follow me here for more content: / @attention2detailswchelsea This video and channel is sponsored by The House of Rags. Use coupon code A2D10 to save 10% off on their site. https:www.thehouseofrags.com
oin me and Jeff Franklin of Improved Garage as we break down the detailing must-haves every car care enthusiast needs. We cover when to save vs. splurge on products, share our top budget-friendly recommendations for beginners, and reveal the ultimate detailing setup for those ready to go all-in.Whether you’re just starting your detailing journey or looking to upgrade to pro-level gear, this episode is packed with insider tips, product insights, and real-world experience to help you build the perfect arsenal without wasting a dollar.✅ Topics CoveredEssential detailing tools & chemicals you can’t skipWhen it pays to invest—and when cheaper works just as wellStarter kit ideas under a budgetThe dream “ultimate” detailing setup for serious pros🎧 Perfect for weekend warriors, new detailers, and anyone obsessed with keeping their ride flawless.Follow Jeff here: https://youtube.com/@improvedgarage?f...Follow Chelsea here: https://youtube.com/@attention2detail...*This episode is sponsored by The House of Rags. Use coupon code CHELSEA10 to save 10% off on their website. https://www.thehouseofrags.comhttps://www.thehouseofrags.ca
In this episode of Behind the Details with Chelsea, I sit down with Tim Coats, founder of Ethos Car Care, to talk about their extremely popular brand. We dive into the importance of innovation in car care, why transparency in detailing products matters, and how brands like Ethos Car Care are changing the way both professionals and enthusiasts approach detailing as well as what the future of the detailing industry looks like and how they plan to compete in such a saturated market. Tim shares his perspective on product development, the challenges of creating high-performance detailing solutions, and what customers should expect from companies in today’s fast-growing automotive detailing market. From ceramic coatings to eco-friendly car care products, this episode explores where the industry is headed and how detailers can stay ahead.Whether you’re a professional detailer, weekend warrior, or simply passionate about keeping your car looking its best, this interview will give you valuable insights into the future of car care.👉 Make sure to like, comment, and subscribe for more interviews with leaders and innovators in the detailing world.This podcast and episode is sponsored by The House of Rags. Use coupon code A2D10 to save 10% off on their website: https://www.thehouseofrags.com, https://www.thehouseofrags.caFollow me for more content: / @attention2detailswchelsea Follow Tim for more content and to learn more about Ethos Car Care: / @ethoscarcare
In this episode, I sit down with the legendary Yvan Lacroix from DIY Detail for a no-holds-barred conversation about the detailing industry, myths, and what’s really going on behind the scenes.Yvan opens up about the evolution of detailing, the shift toward rinseless and waterless methods, how and when brushes are actually SAFE for car paint, and why transparency in products and chemistry matters more than ever. We tackle the buzzwords-“ceramic”, “graphene”, “SiO₂”- and he sets the record straight on what’s fact, what’s fiction, and what’s just marketing hype.We also dive into:✅ The biggest detailing mistakes pros & DIYers still make✅ The truth behind product secrecy and “trade secrets”✅ Overhyped vs. underrated products in today’s market✅ Yvan’s personal journey, what drives him, and stories from working with top brandsPlus, don’t miss our lightning-round hot seat where Yvan gives his unfiltered take on:⚡ Most overhyped product of the year⚡ One tool every detailer should own⚡ The #1 thing he would change about the detailing industryThis episode is packed with myth-busting, hard truths, and wisdom from decades in the trenches. Whether you’re a weekend warrior or a seasoned pro, you’ll walk away with insights that can change the way you detail forever.👀 Watch now and join the conversation because today, Yvan addresses it ALL.Follow me here for more cool content and educational videos: / @attention2detailswchelsea This podcast and episode is sponsored by The House of Rags. Use coupon code A2D10 to save 10% off on their site: https://www.thehouseofrags.com ; https://www.thehouseofrags.ca
In this episode, I sit down with Jamie from The House of Rags to dive into the wonderful world of microfibers 🧼✨. We’ll talk about what makes them such a game-changer in detailing, how Jamie is bringing fresh ideas to the table, and what’s coming up for SEMA and Thor Media.This isn’t your average technical talk—we’re keeping it fun, lighthearted, and full of behind-the-scenes insights. If you love detailing, want to learn more about the tools that make the magic happen, or just enjoy hearing passionate people talk about their craft, this is an episode you won’t want to miss!Use coupon code A2D10 To save 10% off of all microfibers and products @ https://thehouseofrags.com/?ref=CHELS... https://www.thehouseofrags.ca Follow me on YouTube for more detailing content: https://youtube.com/@attention2detail...
In this episode of the podcast, I interview Gary from That Dtail Guy to discuss (and possibly uncover) the ugly truth about the detailing industry. We talk about the lack of transparency with chemicals, tools, and brands, and why so many detailers are frustrated with misleading marketing.Gary shares his honest opinions on what needs to change in the detailing world, how detailers can protect themselves from hype, and what true transparency would look like.If you’ve ever searched for detailing industry secrets, detailing podcast, or detailing truth, this episode is for you.Follow Gary On TikTok here: https://www.tiktok.com/@thatdtailguy?...Follow me on Youtube: / @attention2detailswchelsea This podcast is sponsored by The House of Rags- your home to the hottest US and International detailing brands. Use coupon code CHELSEA10 to save 10% off! https://www.thehouseofrags.com https://www.thehouseofrags.ca (Canada)
In this episode of Behind the Details with Chelsea, I sit down with Fred Shramovich from OrangeBlue Marketing & Design, SEO In the Details (Youtube) and Glovebox to get a no-holds-barred critique of my detailing website! 💻✨Fred brings his industry insight and marketing expertise to the table as we dive into the do’s and don’ts of creating an effective detailing website. Whether you're just getting started or looking to level up your online presence, this episode is packed with practical tips you can actually use.We’ll also chat about Fred’s work with Glovebox, his favorite detailing products, and how to stand out in a crowded market. From layout and SEO to trust signals and product pages—nothing is off the table.🎧 What you’ll learn:-Common mistakes detailers make on their websites-Tips for converting visitors into paying clients-Why your homepage might be killing your business-Fred’s go-to Glovebox products and why he loves them-The role of storytelling in your brandWhether you're a detailer, small business owner, or just curious about web strategy, this episode is a must-listen.👉 Don't forget to like, subscribe, and drop your detailing and website questions in the comment section for a future episode!Follow me @Attention 2 Details with Chelsea for more content & tips!: / @attention2detailswchelsea This podcast and episode is sponsored by The House of Rags. THIS MONTH is MICROFIBER MANIA- 25% off v1 towels, 15% off on v2 towels. STOCK UP NOW!!https://www.thehouseofrags.com (use coupon code A2D10 to save 10% off) My favorites: Diva Drying Towel: https://thehouseofrags.com/products/t...Level One Towels: https://thehouseofrags.com/products/t... #WebsiteTips #GloveboxDetail Freebird 600: https://thehouseofrags.com/products/f...#SmallBusinessMarketing #DetailingPodcast #YakketyYak #DetailingProducts #Glovebox #Website #Wix
🚨 The Coating That Might Replace PPF?! | Erin Knox of Avant Guard Unveils Formula 1051 🚨In this groundbreaking episode, we sit down with Erin Knox from Avant Guard to talk about his brand new ceramic coating: Formula 1051—a true innovation in the detailing industry.This isn’t your average ceramic coating. Erin claims Formula 1051 is thick enough to rival PPF, can fill in and cover up 1500 grit sanding marks, and even helps restore lost paint thickness after aggressive polishing. Is this the future of paint protection and ceramic coatings?We dive into:✔️ How Formula 1051 was developed✔️ What makes it different from traditional ceramic coatings✔️ Whether it can actually replace paint protection film (PPF)✔️ The science behind rebuilding paint thickness✔️ Real-world applications and results so farIf you're a professional detailer, paint correction expert, or just a car care enthusiast, this is a must-watch episode!👉 Subscribe and hit the bell for more deep dives with the top minds in auto detailing.🔗 Learn more about Avant Guard and Formula 1051 here: https://www.agprocoatings.com/formula...📱Follow me on Youtube for more content: https://youtube.com/@attention2detail...🎙️ Listen to the full podcast on Spotify, Apple Podcasts, and more!#CeramicCoating #ErinKnox #Formula1051 #AvantGuard #PaintProtection #AutoDetailing #DetailersPodcast #PPFAlternative #PaintCorrection #CarCareThis podcast and episode is sponsored by The House of Rags. I am an affiliate with THOR. Use coupon code A2D10 to save 10% off https://www.thehouseofrags.com , https://www.thehouseofrags.ca
In this episode, I sit down with viral YouTuber and entrepreneur Josh from IMJoshV to talk about his growing brand, Quivr — including the launch of his brand-new hose and drying towel, how he balances business and family, and what’s next for the Quivr brand.Josh shares the behind-the-scenes journey of building a brand from the ground up, what inspired his latest product drops, and how he’s grown an audience across YouTube and social media. We also talk about the real-life challenges of managing work-life balance as a content creator, business owner, and dad.If you’re into product innovation, creator entrepreneurship, or just want to hear a real and inspiring founder story, this one’s for you.🔹 In this episode:The story behind IMJoshV and the Quivr brandLaunching the new Quivr hose & drying towelHow Josh balances family, business, and content creationWhat’s next for Quivr in 2025 and beyond📦 Purchase your Quivr products here: https://www.thehouseofrags.com (use coupon code A2D10 to save 10% off)📲 Follow Josh (IMJoshV): / @imjoshv 👉🏻 Follow me on Youtube for more content and tips: / @attention2detailswchelsea 🎧 Subscribe for more founder interviews and creator deep divesThis episode and podcast is sponsored by The House of Rags. Your home to the coolest US and International detailing brands.
In this episode, I sit down with PJ, one of the founders of Dodo Juice, to talk all things detailing culture, waxes, and ceramic coatings. We explore the key differences between UK and US Detailing styles, the evolution of Dodo Juice products, and dive into a heated debate: Is traditional wax still relevant in a world dominated by ceramic coatings? PJ shares his insider insights into why Dodo Juice continues to innovate in the wax space, what makes their wax so special, and how the UK market sees detailing differently than the US. Whether you're team wax or team ceramic, this episode will challenge how you think about protection and shine. 👉🏻 Don't forget to LIKE, SUBSCRIBE, and DROP YOUR THOUGHTS BELOW- is wax still king, or have coatings taken the crown? This episode and podcast is sponsored by The House of Rags. Home to some of the hottest US and International detailing brands https://www.thehouseofrags.com (use coupon code A2D10 to save 10% off) https://www.thehouseofrags.caFollow me on Youtube for more educational content: / @attention2detailswchelsea
In this episode, we sit down with Adam Hindman, founder of Detailers of Sarasota, to hear how he went from washing cars locally to becoming one of the hottest mobile detailer in the industry- trusted with some of the worlds most exotic and high-end vehicles. Adam shares the real story behind the rise, the grind of building a detailing business from the ground up, how he broke into the luxury car market, and what it takes to stand out in today's competitive detailing industry. Whether you're an aspiring detailer, a business owner, or just love stories of hard work paying off- this episode is packed with insights, inspiration and behind-the-scenes stories you won't want to miss. Follow Adam here: https://www.instagram.com/detailersof...Follow me on Youtube @ Attention 2 Details w/ Chelsea: / @attention2detailswchelsea Click here to find out more information on Glovebox: https://gloveboxdetail.com/products/d...*Use coupon code A2D20 to save 20% off your first order*This episode and podcast is sponsored by The House of Rags. Home to some of the hottest US and International detailing brands. Use coupon code A2D10 to save 10 off at https://www.thehouseofrags.com or https://www.thehouseofrags.ca (Canadian viewers). I am an affiliate with The House of Rags.
In this episode, we sit down with the team from Bio Bombs, experts in automotive odor elimination, to talk about the science behind removing stubborn smells from your car’s interior. Whether it's smoke, pets, food, or mystery funk, they break down how their system works and share pro tips for DIY odor removal that actually last.🎙️ Topics We Cover:How Bio Bombs products neutralize odors at the sourceCommon mistakes people make when trying to eliminate smellsHow to prep your car for an odor treatmentLong-term strategies to keep your vehicle freshWhether you're a car enthusiast, detailer, or just tired of the smell in your daily driver, this episode has the insights you need!🔗 Check out Bio Bombs products here: https://thehouseofrags.com/?ref=CHELS...🧼 Subscribe for more car care tips and detailing deep dives!This podcast and episode is sponsored by The House of Rags. Make sure to use coupon code A2D10 to save 10% off on their website https://thehouseofrags.com/?ref=CHELS...Follow me on Youtube for more product reviews and tips and tricks: / @attention2detailswchelsea #CarCare #OdorRemoval #BioBombs #AutoDetailing #CarCleaning #Podcast
In this episode, we sit down with Aaron from Phoenix EOD to dive into the journey behind his innovative detailing brand.We talk about how he started Phoenix EOD, the inspiration behind his standout products, and what exciting new releases are on the horizon. Aaron also opens up about the real struggles of building a brand from the ground up, the lessons he's learned, and what it takes to stand out in the competitive world of automotive detailing. Whether you're a detailer, business owner, or just a fan of the industry, this episode is packed with value, insight, and inspiration.🔧 Topics we cover:The origin story of Phoenix EODBehind the scenes of product developmentUpcoming product launchesChallenges of building a detailing brandLessons learned and advice for aspiring entrepreneurs🎧 Tune in, get inspired, and learn what it really takes to build a successful detailing business from someone who's doing it every day.Follow Aaron on Instagram: https://www.instagram.com/phoenixeod/...For entertaining and educational detailing content follow me on Youtube: https://youtube.com/@attention2detail...Sponsored by The House of Rags https://www.thehouseofrags.com, https://www.thehouseofrags.ca (Canada) *Use coupon code A2D10 to save 10% off
In this episode we sit down with Carlos Serrano, one of the most respected names in mobile detailing, to uncover the systems and strategies behind his massive success. Whether you're just starting your detailing journey or looking to scale your business, this episode is packed with real-world insights and actionable tips. We cover:
Carlos brings both passion and precision to his craft- and this conversation will inspire and equip you to do the same.Perfect for: mobile detailers, auto enthusiasts, small business owners and anyone chasing excellence. Don't forget to like, subscribe and hit the bell for more expert interviews!https://www.thehouseofrags.comhttps://www.thehouseofrags.caUse coupon code A2D10 to save 10% off @ THORGOAT Towel: https://thehouseofrags.ca/products/th...Diva rinseless towel: https://thehouseofrags.ca/products/th...Quivr Hot Coat: Follow me on Youtube: / @attention2detailswchelsea Follow Carlos on Youtube: / @serranosmobile
Think you know Meguiar's? THINK AGAIN. In this episode, we sit down with Markus Kleis, a key figure at Meguiar's, to talk about this legendary brand. From the company's surprising origins to how they keep innovating in a crowded and highly saturated market, Markus pulls back the curtain and shares some unexpected tips and tricks on how to get the most out of their products. We cover:
Whether you're a weekend warrior or a detailing pro, you're gonna want to hear what he has to say. SUBSCRIBE for more behind the details conversations, industry insights and exclusive interviews from the world of car care and beyond!This episode is brought to you by The House Of Rags- home to some of the leading US and International detailing brands. Use coupon code A2D10 to save 10% offhttps://www.thehouseofrags.comhttps://www.thehouseofrags.ca (Canada)Follow me on Youtube: / @attention2detailswchelsea
If you've ever wondered why your "SEO Checklist" isnot moving the needle - or why a gorgeous logo still leaves customers cold- then you need to watch this episode! In tonights episode we sit down with Gabe Fletcher from Detailing Growth to discuss :
Bring your notebook and questions for this awesome info packed episode! How to contact Gabe: https://detailinggrowth.comFollow me on Youtube: / @attention2detailswchelsea This episode is sponsored by The House of Rags. Your home to some of the hottest US and International detailing brands and products.https://www.thehouseofrags.comhttps://www.thehoueofrags.caUse coupon code A2D10 to save 10& off!
Tonight were sitting down with Josh Felder, founder of Detail Addicts and Dan Czerwinski to find out more about the innovative detailing brand DETAIL ADDICTS. From their 3D printed tools and Battery Operated Ozone generator to their complex Hybrid Polishes and Compounds they are rethinking the detailing game and providing solutions for detailers every day. We're going to discuss their products, how to get the most out of them and answer any questions you may have! Plus if you have a detailing invention idea- SHARE it and who knows they just might make it! https://www.detailaddicts.com/?srslti...Follow me on Youtube: / @attention2detailswchelsea This episode is brought to you by The House of Rags. Your home to the hottest US based and International detailing brands. Check them out at https://www,thehouseofrags.com and use coupon code A2D10 to save 10% offhttps://www.thehouseofrags.ca (Canad)🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/66902090...