Matt Souza joins Todd and Kristin on Coach Development Live to talk about how he actually develops coaches inside his Affiliate, CrossFit Livermore. They'll cover hiring, onboarding, and building a staff that can deliver a consistent, high-quality experience every class.
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Jason Ackerman sat down with Carleen, an affiliate owner of 11+ years who’s still struggling to build and retain a coaching team—despite high standards and a strong community. We break down the real tradeoffs between coaching quality, sustainability, and family life, and what Carleen is actively changing to make her gym work long term.
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Apply for Affiliate University
👉https://www.besthouroftheirday.com/affiliate-university-podcast
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FROM OUR SPONSOR: PUSH PRESS
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Jason Ackerman and Jason Fernandez break down why referrals consistently outperform ads for CrossFit gyms—using real numbers, not opinions. They walk through the math behind cost to acquire a member, lifetime value, and why a properly structured referral offer drives faster growth, higher retention, and more profit.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/
The Mayhem Gym Development Weekend brought CrossFit affiliate owners and coaches together to train, learn, and solve real problems alongside the Mayhem team and Best Hour of Their Day. In this live recap, Austin Malleolo and the Mayhem team break down the biggest takeaways around programming, coaching development, and building a gym that wins on the floor and in the business.
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Check out Mayhem Nation: https://mayhemnation.com/
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Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇
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Raising rates in a CrossFit gym is rarely just a financial decision—especially with multiple owners involved. In this episode, Jason Ackerman works with Tommy Wilkinson of CrossFit Type 44 to walk through a real conversation about raising rates while navigating partnerships, leadership, and long-term sustainability.
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FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment
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FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.
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We confront the 'Inclusivity Illusion', which is the dangerous assumption that simply believing 'CrossFit is for anybody' makes your gym accessible. Alec Zirkenbach explains why most affiliates are failing adaptive athletes by default, and gives you the actionable steps to turn your passive inclusivity into actual preparedness.
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Join Jason Fernandez and Christian Genson as they break down why rising operational costs and inflation mean your current CrossFit pricing model guarantees you will make less money in 2026. You’ll learn how to reverse engineer your revenue goals and apply the "7-7-7" strategy to protect your profit margins without chasing unrealistic member growth.
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Register for the How to Price Your Gym Right in 2026 webina
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Chase Ingraham joins Todd and Kristin on Coach Development Live to break down what the CrossFit Open can mean inside an affiliate and why it still matters for coaches and members. They’ll share practical ways to run the Open well and use friendly competition to build excitement, confidence, and community in a positive way.--
Check out Get With the Programming
https://www.youtube.com/@getwiththeprogramming
--
Check out "Sport of Fitness" Podcast on the CrossFit Games YouTube channel
https://www.youtube.com/@CrossFitGamesTV
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Sometimes the best business advice is simply knowing exactly what to avoid at all costs. Ackerman and Fern lay out the ultimate blueprint for running a terrible CrossFit box, admitting that they are personally guilty of committing almost every disaster on the list.
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FROM OUR SPONSOR: PUSH PRESS
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David Osorio has been running CrossFit South Brooklyn for 18 years, growing it into an 800+ member powerhouse without ads, funnels, or high-pressure sales. In this episode, he and Jason Ackerman break down the systems, culture, programming, and leadership decisions that built one of the most iconic affiliates in the world.
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Apply for Affiliate University
👉https://www.besthouroftheirday.com/affiliate-university-podcast
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FREE 3-minute Affiliate Assessment:
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FROM OUR SPONSOR: PUSH PRESS
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Dave Durante joins Todd Occhiuto and Kristin Bowen to break down how coaches can teach and safely spot gymnastics movements for athletes of all levels inside a CrossFit class. Learn how to keep every athlete progressing with clear progressions, smart spotting, and simple cues that elevate your coaching.
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Learn more about Power Monkey
https://www.powermonkeyfitness.com/
https://www.powermonkeycamp.com/
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Taylor Self and Jason Ackerman go head-to-head on the issues every CrossFit coach and affiliate owner wrestles with overtraining, identity, and the culture you allow inside your gym. This conversation digs into the hard truths behind why coaches burn out, why athletes chase volume, and what it really takes to build a healthy, professional CrossFit community.
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Apply for Affiliate University
👉https://www.besthouroftheirday.com/affiliate-university-podcast
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Taylor Self joins Todd and Kristin to unpack what “virtuosity in programming” really means and how to apply it in daily training. They explore how great coaches make the hard, unglamorous work engaging and help athletes stay motivated through the stuff they need but don’t always love to do
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Learn more about Sentinel Training here:
https://www.trainsentinel.com/
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Filmed live at AffiliateCon, Eric Hinman shares how he built a lifestyle brand that attracts opportunities without chasing them. Learn how gym owners and coaches can use authenticity, consistency, and daily habits to turn their life into their most powerful marketing tool.
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Ready to grow your box, increase profit, and make an impact?
Apply for Affiliate University
👉https://www.besthouroftheirday.com/affiliate-university-podcast
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FROM OUR SPONSOR: PUSH PRESS
Streamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.
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Subscribe to Best Hour of Their Day
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Subscribe to Eric Himan's Channel
Most CrossFit coaches overthink nutrition. EC Synkowski is breaking down how to simplify nutrition coaching inside your affiliate so members actually understand it, apply it, and see real results.
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Learn more from EC and OptimizeMe Nutrition
https://optimizemenutrition.com
--Ready to your develop your coaching, advance your career, and level up your credential?
👇JOIN THE KNOWLEDGE 👇
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When your best coach leaves to open their own gym, it can feel like betrayal, but it might actually be a sign you’re doing something right. In this episode, Ackerman , Chad, and Karen unpack the hard truths, lessons, and opportunities behind one of the toughest parts of affiliate ownership.
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Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University
👉https://www.besthouroftheirday.com/affiliate-university-podcast
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FREE 3-minute Affiliate Assessment:
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FROM OUR SPONSOR: PUSH PRESS
Streamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.
Ready to sell your CrossFit gym? In this episode, Ackerman, Fern and PushPress CEO Dan Uyemura break down how to value your affiliate, prepare for the sale, and avoid leaving money on the table when it’s time to exit.
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Watch "How to Buy A CrossFit Gym"
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Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University
👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:
👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment
---
FROM OUR SPONSOR: PUSH PRESS
Streamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.
We’re teaming up with Mayhem to take affiliate and coach development to the next level. In this live conversation, Austin Malleolo joins us to talk about why this partnership matters, what it means for the CrossFit community, and what’s happening at CrossFit Mayhem this December that every affiliate owner and coach needs to know about.
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Join the waitlist for AffiliateCon 2026
https://www.besthouroftheirday.com/affiliatecon
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Develop your coaching in The Knowledge
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FREE 3-minute Affiliate Assessment:
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FROM OUR SPONSOR: PUSH PRESS
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Thinking about buying a CrossFit gym? 💡 In this episode, Fern and PushPress CEO Dan Uyemura reveal the hard truths, hidden costs, and smart strategies every buyer needs to know before signing the deal.
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Ready to grow your box, increase profit, and make an impact?
Apply for Affiliate University
👉https://www.besthouroftheirday.com/affiliate-university-podcast
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FREE 3-minute Affiliate Assessment:
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FROM OUR SPONSOR: PUSH PRESS
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Jess was the first person Jason Ackerman ever mentored in business, and her leap of faith turned a 700-square-foot “house studio” into six thriving hot yoga locations. In this episode, they revisit the advice, mindset shifts, and wild moments that shaped both of their entrepreneurial journeys.
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👉https://www.besthouroftheirday.com/affiliate-university-podcast
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