Building Trust in a Noisy World with Kelly Phillips of Faire

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Best Story Wins

Column Five

103 episodes

6 days ago

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands.

Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.

All content for Best Story Wins is the property of Column Five and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Building Trust in a Noisy World with Kelly Phillips of Faire

Best Story Wins

29 minutes

3 months ago

Building Trust in a Noisy World with Kelly Phillips of Faire

We’re creating more content than ever—but at what cost to meaning and connection?

In this episode, Kelly Phillips—VP of Brand Marketing at Faire, and former brand leader at Airbnb, YouTube, and Google—shares what it really takes to build a brand that people trust and feel connected to.

We talk about what makes brand matter in the age of AI, how to build trust on both sides of a marketplace, and what it looks like when your brand actually helps people succeed—not just sells to them.

We also discuss:

Why Faire wants to be a partner, not just a platform, for small retailers
The “Fair Forecast” and the power of data-driven, non-boring trend reports
Why early brand investment is no longer optional for AI-first companies