Everyone’s talking about AI, but let’s be honest, most B2B brands still sound like copy-paste corporate speak. The scary part? While you’re stuck writing “safe” content, your competitors are out there building cult followings.

On this episode, Jason and Josh talk with Sandy Mangat, Head of Marketing at Pocus, about what it really takes to make people care. Sandy has worked in product, growth, and brand teams, so she’s here to share the lessons you won’t find in a playbook. From building a community people actually want to be part of, to cutting through the AI hype without sounding like a bot, this conversation is all about marketing that feels alive.

Here’s what we dig into:

• Why so many startups crash when product, growth, and brand don’t align.
• The real secret to category creation (spoiler: it’s not just slapping “2.0” on a slide).
• How to turn a community from “nice idea” into a genuine growth engine.
• The fine line between brand personality and just being unclear.
• Sandy’s one-line marketing philosophy: everything is easier when you’re famous.