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Best Story Wins
Column Five
103 episodes
1 week ago
Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. 

Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.
Show more...
Marketing
Business,
Careers,
Entrepreneurship
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All content for Best Story Wins is the property of Column Five and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. 

Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.
Show more...
Marketing
Business,
Careers,
Entrepreneurship
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The Unscalable Stuff That Scales with Ross Mayfield of Zoom
Best Story Wins
39 minutes
4 months ago
The Unscalable Stuff That Scales with Ross Mayfield of Zoom
Tech is moving fast. But trust? That’s still built the old-fashioned way.
As AI reshapes how we work, connect, and build, the brands that will win aren’t the ones shouting the loudest—they’re the ones people actually believe.

In this episode, Ross Mayfield—Head of Product for Workplace AI at Zoom—joins us to talk about why the future of marketing isn’t just smarter tech, it’s deeper human connection. Ross has seen how product, brand, and culture intersect—and how AI is forcing us to rethink it all.If you're trying to stand out in a market where everything’s automated and nothing feels real—this one’s for you.

We discuss:
  • Why your product experience is now your brand’s loudest voice
  • The return of trust as the most powerful growth strategy
  • How agentic AI is turning meetings into momentum
  • What most startups get wrong about scale (and what to do instead)
  • Why integration is becoming a commodity—and what that means for differentiation
Best Story Wins
Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. 

Tune in to hear expert insights, hard-won lessons, and key strategies to take your own marketing efforts to the next level.