What’s really changing in SEO right now?

In this internal episode of Beyond SEO, Kevin, Glen and Sarif take you inside Growthack to break down the technical work, strategic thinking and data challenges shaping modern SEO.

From website migrations and data integrity to server-side tracking and the impact of AI on search, this episode shows how Growthack approaches SEO differently — and why brands are shifting away from the traditional agency model.

If you want an honest, practical look at how a specialist team executes, this is it.

What you’ll learn in this episode:

- Why migrations are becoming one of the most critical SEO services

- How broken or missing tracking is costing brands growth

- Why AI is exposing weaknesses in brand, content, CRO and CRM

- How data integrity and server-side tracking change decision-making

- Why Growthack’s agile model outperforms traditional agencies

- What “good-fit clients” look like (and who Growthack avoids)

- How SEO links with brand, paid, CRO, PR and email in 2025

- Why transparency, detail and communication matter more than ever

Chapters

00:00 – Intro: Beyond SEO with Growthack.io

00:18 – Meet the team: Kevin & Sarif introductions

01:20 – What we’re working on now & AI disruption

01:46 – Why migrations are a core focus at Growthack

03:30 – Reporting, analytics & making sense of AI-era data

04:52 – “Your data is a mess” – data chaos, AI & the need for clean inputs

05:39 – Server-side tracking and why it’s so complex (but necessary)

06:11 – Fix your brand, product & fundamentals before chasing AI

07:33 – Why clients really choose Growthack (and our best-fit client profile)

10:27 – Small enough to care, big enough experience: the anti–big agency model

11:06 – UK awards nights & competing with larger agencies

12:38 – Client feedback: easy to work with, quality, and retention

15:02 – Transparency, calling out bad data & not hiding issues from clients

17:00 – How we approach growth “beyond SEO” (brand, audience, outcomes)

18:07 – Case study: elementsuite, content planning & brand-aligned SEO

21:19 – Unified marketing: SEO, email, paid, CRO and social working together

23:47 – What a good-fit Growthack client looks like & using specialist partners

24:53 – “It’s all connected” – closing thoughts

25:18 – Call to action for eCommerce & B2B brands looking for growth

Work with Growthack

We help eCommerce and B2B brands improve technical SEO, fix data issues, navigate migrations and unlock sustainable growth.

We only take on clients who fit our specialist model.

Get in touch: https://www.growthack.io

#SEO

#TechnicalSEO

#AISearch

#SearchMarketing

#DigitalMarketing

#WebsiteMigration

#DataAnalytics

#ServerSideTracking

#FutureOfSearch

#Growthack

#BeyondSEO

#SEOTips

#MarketingTrends

#EcommerceSEO

#B2BMarketing

Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.

Hosted on Acast. See acast.com/privacy for more information.