Welcome to Beyond SEO with Growthack.io.
From search and content to product, data, and strategy, we dive into the ideas and conversations that go beyond SEO.
Each episode takes you inside candid conversations with marketers, founders, and digital leaders who turn complex business challenges into measurable success.
Hosted by the team at Growthack, an award-winning SEO consultancy, Beyond SEO cuts through the hype to uncover the systems, data, and mindset behind sustainable online growth.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Beyond SEO with Growthack.io.
From search and content to product, data, and strategy, we dive into the ideas and conversations that go beyond SEO.
Each episode takes you inside candid conversations with marketers, founders, and digital leaders who turn complex business challenges into measurable success.
Hosted by the team at Growthack, an award-winning SEO consultancy, Beyond SEO cuts through the hype to uncover the systems, data, and mindset behind sustainable online growth.
Hosted on Acast. See acast.com/privacy for more information.
In Episode 6 of Beyond SEO, Glen Chamisa sits down with Founder Kevin Kapezi and SEO Strategist Sarif Sarker to explore the future of Growthack, from moving beyond a one-man consultancy to building a small, senior “special forces” SEO team.
Together they break down:
1. Why long-term 5-year plans don’t make sense in 2025.
2. The shift from consultant → leader.
3. How a lean expert team can outperform larger agencies.
4. The differences between B2B and eCommerce SEO.
5. What Growthack wants to achieve in the next five years.
6. Why specialist-led client relationships work better than account management layers.
If you’re a CMO, marketing leader or senior SEO looking to understand how small teams scale impact — this is the episode.
00:00 – Introduction
00:20 – Meet Kevin & Sarif
01:40 – Why 5-year plans don’t work anymore
02:20 – Growthack’s next 6–12 months
03:00 – From consultant to specialist team
04:30 – Technical, content and strategic roles
05:15 – Why specialists should stay client-facing
06:50 – What excites the team about the future
08:00 – “If you want to go far, go together”
09:00 – Kevin’s mindset shift from doing → leading
11:00 – Advice for SEOs wanting to hire their first team member
13:00 – Sarif: The impact of a proper team structure
14:30 – B2B vs eCommerce SEO
16:30 – Why B2B is more interesting than people think
18:00 – Patience + buying cycles in B2B
19:10 – Glen: Why Growthack can compete with bigger agencies
20:00 – Recent client wins & performance stories
21:00 – How Growthack builds trust with clients
22:00 – What Growthack wants to be saying in 5 years
24:00 – Final thoughts & how to get in touch
Work with Growthack
We help eCommerce and B2B brands improve technical SEO, fix data issues, navigate migrations and unlock sustainable growth.
We only take on clients who fit our specialist model.
Get in touch: https://www.growthack.io
#growthack
#BeyondSEO
#SEOpodcast
#SEOcareers
#technicalSEO
#contentstrategy
#SEOteam
#B2BSEO
#ecommerceSEO
#digitalmarketing
#agencylife
#SEOfuture
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Hosted on Acast. See acast.com/privacy for more information.
In this special 5-year anniversary episode of Beyond SEO, Glen (Host & Technical Lead) sits down with Kevin (Founder of Growthack) and Sarif (SEO Strategist) to look back at how Growthack went from a solo consultancy to a specialist SEO team working with leading B2B and eCommerce brands.
You’ll hear how Growthack started in 2020 while Kevin was still at Experian, why he chose to focus on smaller, high-impact clients, and how the Growthack brand, name and website were pulled together at the very beginning.
We also walk through Sarif’s full journey – from arriving in the UK, taking a chance on a marketing path, and joining Growthack as a content intern in early 2022… to becoming a full-time SEO Strategist owning content process, client communication, and commercial outcomes.
If you’re interested in SEO careers, building an agency, or how people actually grow inside a small specialist team, this episode is for you.
What you’ll learn in this episode
1. How Growthack started in 2020 during lockdown while Kevin was still at Experian
2. The story behind the Growthack name, branding, and first website
3. How Sarif joined as a 6-week intern and ended up creating his own role
4. Why real client work matters more than just “learning SEO” in theory
5. How content strategy at Growthack goes beyond “traffic” and into commercial value
6. Why SEO is 30–40% technical and 60–70% communication
7. How working across B2B, eCommerce and SaaS accelerates learning
8. Why Growthack is built as a platform for self-development, not just a job
00:00 – Intro: Welcome to Beyond SEO with Growthack
00:18 – Growthack’s 5th Year Anniversary & Team Reflections
01:02 – From Solo Consultant to Specialist SEO Team
02:06 – Sarif’s Journey: Joining Growthack in Early 2022
03:14 – How Growthack Started in 2020 (Experian, lockdown, side projects)
04:09 – Choosing the Name “Growthack” & DIY Branding
04:57 – Sarif’s Internship: Design, Content & Rebuilding the Website
06:00 – From Intern to Junior Exec: Doing “a bit of everything”
07:02 – Learning SEO via YouTube + Real Client Work
08:20 – Moving into a Strategic Role & Owning Content
09:45 – Content Beyond Traffic: Commercial Value & ROI
11:00 – Why Real Conversations with Clients Shape Strategy
12:15 – Working Across B2B, eCommerce & SaaS (and why it matters)
13:06 – “It Depends”: Industry, context & hard conversations in reporting
13:35 – You Can’t Learn SEO Without Doing It
14:35 – Why Kevin Hired Sarif: Initiative, Websites & Freelance Work
15:35 – Sarif’s Background: From Bangladesh to the UK & Choosing Marketing
17:05 – Discovering SEO as an Introvert-Friendly Path (then realising it’s not just “behind a laptop”)
18:02 – SEO as Football: Technical vs Positioning & Communication
18:13 – Kevin: Technical SEO is 30–40%, Communication is 60–70%
19:21 – Building SEOs Who Can Sit in the Room with CMOs & Brand Leads
20:05 – University vs Real-World Experience in Marketing
20:45 – The Self-Development Piece: Why Growthack Exists
22:00 – Growthack as a Platform to Create Your Role
23:41 – How the Business Has Changed: Kevin Doing Everything → Real Team
24:56 – Glen & Sarif Taking Ownership, Freeing Kevin to Work on the Business
25:32 – Sarif Now: Full Lifecycle Ownership of Client Content
27:00 – Taking Responsibility & Fixing Problems Before Clients See Them
28:09 – Closing Thoughts & 5-Year Reflection
28:25 – Follow the Podcast & Get in Touch
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Hosted on Acast. See acast.com/privacy for more information.
What’s really changing in SEO right now?
In this internal episode of Beyond SEO, Kevin, Glen and Sarif take you inside Growthack to break down the technical work, strategic thinking and data challenges shaping modern SEO.
From website migrations and data integrity to server-side tracking and the impact of AI on search, this episode shows how Growthack approaches SEO differently — and why brands are shifting away from the traditional agency model.
If you want an honest, practical look at how a specialist team executes, this is it.
What you’ll learn in this episode:
- Why migrations are becoming one of the most critical SEO services
- How broken or missing tracking is costing brands growth
- Why AI is exposing weaknesses in brand, content, CRO and CRM
- How data integrity and server-side tracking change decision-making
- Why Growthack’s agile model outperforms traditional agencies
- What “good-fit clients” look like (and who Growthack avoids)
- How SEO links with brand, paid, CRO, PR and email in 2025
- Why transparency, detail and communication matter more than ever
Chapters
00:00 – Intro: Beyond SEO with Growthack.io
00:18 – Meet the team: Kevin & Sarif introductions
01:20 – What we’re working on now & AI disruption
01:46 – Why migrations are a core focus at Growthack
03:30 – Reporting, analytics & making sense of AI-era data
04:52 – “Your data is a mess” – data chaos, AI & the need for clean inputs
05:39 – Server-side tracking and why it’s so complex (but necessary)
06:11 – Fix your brand, product & fundamentals before chasing AI
07:33 – Why clients really choose Growthack (and our best-fit client profile)
10:27 – Small enough to care, big enough experience: the anti–big agency model
11:06 – UK awards nights & competing with larger agencies
12:38 – Client feedback: easy to work with, quality, and retention
15:02 – Transparency, calling out bad data & not hiding issues from clients
17:00 – How we approach growth “beyond SEO” (brand, audience, outcomes)
18:07 – Case study: elementsuite, content planning & brand-aligned SEO
21:19 – Unified marketing: SEO, email, paid, CRO and social working together
23:47 – What a good-fit Growthack client looks like & using specialist partners
24:53 – “It’s all connected” – closing thoughts
25:18 – Call to action for eCommerce & B2B brands looking for growth
Work with Growthack
We help eCommerce and B2B brands improve technical SEO, fix data issues, navigate migrations and unlock sustainable growth.
We only take on clients who fit our specialist model.
Get in touch: https://www.growthack.io
#SEO
#TechnicalSEO
#AISearch
#SearchMarketing
#DigitalMarketing
#WebsiteMigration
#DataAnalytics
#ServerSideTracking
#FutureOfSearch
#Growthack
#BeyondSEO
#SEOTips
#MarketingTrends
#EcommerceSEO
#B2BMarketing
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Hosted on Acast. See acast.com/privacy for more information.
What does success really mean in business and life? In this bonus episode with Charlie Phillips, we kept the camera rolling and the mics live for this more personal conversation, which was supposed to be off the record!
Charlie explores what truly motivates him, his dad, and how he inspired him to become an entrepreneur from an early age, as well as why entrepreneurs need to maintain a positive mindset around money.
00:00 Intro – Bonus Episode with Charlie
00:21 The “Bars of Gold” Mindset & Comparison Trap
01:23 Money, Success and the Fulfilment Gap
02:26 Happiness vs Fulfilment – Internal vs External Drivers
03:33 Purpose, Fatherhood and Staying Grounded
05:11 The Mountain Analogy – Finding Alignment in Business
07:21 Saying No, Client Fit and the 10K Ceiling
09:49 Revenue vs Profit – Why Charlie Went Solo
12:26 Investing in Yourself – Mentors, Mindset and SNME
15:40 Money Mindset, Confidence and Need vs Want
18:18 Desperation in Decision Making
19:17 Outro – Where to Find Charlie and Growthack
If you'd like to see the previous conversation, tune in to EP02: LinkedIn as a Sales Engine: Systems, Branding & ROI.
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.
Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Connect with us:
Growthack.io → https://blog.growthack.io/
Charlie Phillips → https://www.linkedin.com/in/charlie-p/
Glen Chamisa → https://www.linkedin.com/in/glen-chamisa/
Kevin Kapezi → https://www.linkedin.com/in/kevinkapezi/
#BeyondSEO #successmindset #personalgrowth #Growthack #CharliePhillips #personaldevelopment #entrepreneurship #entrepreneurmindset #businessgrowth #businesssuccess
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Hosted on Acast. See acast.com/privacy for more information.
Glen and Kevin sit down with Azeem Ahmad, international marketing speaker and strategy director of Reflect Digital, to unpack what it really takes to build B2B brands that people remember.
By the end of this conversation, you’ll learn:
- How brand building works differently in B2B compared to B2C
- How to balance short-term performance with long-term brand growth
- Why creativity and emotion still matter in “boring” B2B industries
- How to build trust, community, and human connection in your marketing
- The skills and mindset that define the next generation of B2B marketers
Search Pulse Report here: https://searchpulse.reflectdigital.co.uk/
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Connect with us:
#BeyondSEO #Growthack #AzeemAhmad #AzeemDigital #B2BMarketing #BrandBuilding #PerformanceMarketing #MarketingPodcast #DigitalMarketing #B2BBranding #MarketingStrategy #LinkedInMarketing #GlenChamisa #KevinKapezi
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Glen Chamisa and Kevin Kapezi sit down with Charlie Phillips, Founder of ATOM Promos, to unpack how building the right systems can make sales more scalable, consistent and profitable.
By the end of this conversation, you’ll learn:
- How to build a predictable sales system that drives results
- Why personality alone isn’t enough in modern sales
- How LinkedIn can become your most valuable sales channel
- Actionable ways to improve your sales performance and personal brand
00:00:00 Introduction – Beyond SEO with Growthack.io
00:00:22 Guest Intro – Charlie Phillips from ATOM Promos
00:02:10 Charlie’s Journey: From Sales Starter to Systems Builder
00:05:45 Habits, Consistency and Lessons from Early Career
00:10:30 Building Predictable Sales Systems
00:14:50 Scaling Ethan Golding’s Coaching Business from $20K to $75K/month
00:19:15 The Difference Between Top Performers and Strugglers
00:24:00 What Makes an Effective Sales Process
00:28:20 Creating Structure and Consistency in Sales
00:33:10 Process vs Personality – The Truth About Sales Success
00:37:25 How to Build Confidence and Communicate Better
00:41:10 The Modern Sales Mindset – What’s Changed
00:45:00 The Salesperson as Consultant and Problem Solver
00:48:20 Balancing Persistence with Empathy
00:51:45 Common Misconceptions About Sales Today
00:54:10 LinkedIn and Personal Branding for Sales Professionals
00:56:45 Creating Trust-Driven Content That Converts
00:59:10 Measuring ROI and Building a Strong Online Presence
01:01:00 Closing Thoughts and Where to Connect
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.
Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Connect with us:
Growthack.io → https://blog.growthack.io/
Charlie Phillips → https://www.linkedin.com/in/charlie-p/
Glen Chamisa → https://www.linkedin.com/in/glen-chamisa/
Kevin Kapezi → https://www.linkedin.com/in/kevinkapezi/
#BeyondSEO #SalesSystems #LinkedInMarketing #Growthack #CharliePhillips #ATOMPromos #SalesTraining #PersonalBranding #B2BMarketing #PredictableGrowth
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Beyond SEO, the podcast by Growthack.io where we explore what really drives brand growth, from search and content to data and strategy.
In this first episode, Glen Chamisa sits down with Ryan Jones, Marketing Manager at SEOTesting.com, to unpack how experimentation shapes modern SEO.
- Why testing matters more than ever in SEO
- How AI search and LLMs are reshaping discovery
- Building a testing culture inside SaaS and small teams
- The balance between brand and acquisition
- Lessons from running marketing for a bootstrapped SaaS
00:00:00 Introduction – Beyond SEO with Growthack.io
00:00:18 Guest Intro – Ryan Jones from SEOTesting.com
00:01:39 The Power of Testing in SEO
00:05:23 Why Most Businesses Avoid Experimentation
00:06:45 How AI Search Is Changing the Game
00:08:44 When and How to Test Campaigns Effectively
00:10:44 Building a Testing Culture in Marketing
00:11:56 Managing Time and Focus in Small SaaS Teams
00:18:33 SaaS Onboarding and Retention Strategies
00:18:43 Understanding the SaaS vs E-commerce Difference
00:31:03 Personal Branding vs Company Branding in SaaS
00:37:05 Word-of-Mouth as a Marketing Channel
00:38:52 Brand vs Acquisition – Which Should You Prioritise?
00:41:00 Lessons for Start-ups and Resource Management
00:44:53 Core Values at SEOTesting.com
00:51:44 Biggest Lessons from SaaS Marketing
00:55:11 Closing Thoughts and Where to Connect
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.
Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Connect with us:
Growthack.io → https://blog.growthack.io/
LinkedIn → https://www.linkedin.com/company/growthackdigital
Ryan Jones → https://www.linkedin.com/in/ryan-g-jones/
SEOTesting.com → https://seotesting.com
Subscribe for more conversations that go beyond rankings and into what really drives growth.
#BeyondSEO #SEOTesting #SEO #SaaSMarketing #Growthack #RyanJones #SearchMarketing #Podcast #StartUps
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Beyond SEO with Growthack.io.
From search and content to product, data, and strategy, we dive into the ideas and conversations that go beyond SEO, revealing how high-impact teams connect brand with real commercial impact.
Each episode takes you inside candid conversations with marketers, founders, and digital leaders who turn complex business challenges into measurable success.
Hosted by the team at Growthack, an award-winning SEO consultancy, Beyond SEO cuts through the hype to uncover the systems, data, and mindset behind sustainable online growth.
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Hosted on Acast. See acast.com/privacy for more information.