Welcome to Beyond SEO with Growthack.io.
From search and content to product, data, and strategy, we dive into the ideas and conversations that go beyond SEO.
Each episode takes you inside candid conversations with marketers, founders, and digital leaders who turn complex business challenges into measurable success.
Hosted by the team at Growthack, an award-winning SEO consultancy, Beyond SEO cuts through the hype to uncover the systems, data, and mindset behind sustainable online growth.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Beyond SEO with Growthack.io.
From search and content to product, data, and strategy, we dive into the ideas and conversations that go beyond SEO.
Each episode takes you inside candid conversations with marketers, founders, and digital leaders who turn complex business challenges into measurable success.
Hosted by the team at Growthack, an award-winning SEO consultancy, Beyond SEO cuts through the hype to uncover the systems, data, and mindset behind sustainable online growth.
Hosted on Acast. See acast.com/privacy for more information.
What does success really mean in business and life? In this bonus episode with Charlie Phillips, we kept the camera rolling and the mics live for this more personal conversation, which was supposed to be off the record!
Charlie explores what truly motivates him, his dad, and how he inspired him to become an entrepreneur from an early age, as well as why entrepreneurs need to maintain a positive mindset around money.
00:00 Intro – Bonus Episode with Charlie
00:21 The “Bars of Gold” Mindset & Comparison Trap
01:23 Money, Success and the Fulfilment Gap
02:26 Happiness vs Fulfilment – Internal vs External Drivers
03:33 Purpose, Fatherhood and Staying Grounded
05:11 The Mountain Analogy – Finding Alignment in Business
07:21 Saying No, Client Fit and the 10K Ceiling
09:49 Revenue vs Profit – Why Charlie Went Solo
12:26 Investing in Yourself – Mentors, Mindset and SNME
15:40 Money Mindset, Confidence and Need vs Want
18:18 Desperation in Decision Making
19:17 Outro – Where to Find Charlie and Growthack
If you'd like to see the previous conversation, tune in to EP02: LinkedIn as a Sales Engine: Systems, Branding & ROI.
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.
Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Connect with us:
Growthack.io → https://blog.growthack.io/
Charlie Phillips → https://www.linkedin.com/in/charlie-p/
Glen Chamisa → https://www.linkedin.com/in/glen-chamisa/
Kevin Kapezi → https://www.linkedin.com/in/kevinkapezi/
#BeyondSEO #successmindset #personalgrowth #Growthack #CharliePhillips #personaldevelopment #entrepreneurship #entrepreneurmindset #businessgrowth #businesssuccess
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Hosted on Acast. See acast.com/privacy for more information.
Glen and Kevin sit down with Azeem Ahmad, international marketing speaker and strategy director of Reflect Digital, to unpack what it really takes to build B2B brands that people remember.
By the end of this conversation, you’ll learn:
- How brand building works differently in B2B compared to B2C
- How to balance short-term performance with long-term brand growth
- Why creativity and emotion still matter in “boring” B2B industries
- How to build trust, community, and human connection in your marketing
- The skills and mindset that define the next generation of B2B marketers
Search Pulse Report here: https://searchpulse.reflectdigital.co.uk/
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Connect with us:
#BeyondSEO #Growthack #AzeemAhmad #AzeemDigital #B2BMarketing #BrandBuilding #PerformanceMarketing #MarketingPodcast #DigitalMarketing #B2BBranding #MarketingStrategy #LinkedInMarketing #GlenChamisa #KevinKapezi
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Glen Chamisa and Kevin Kapezi sit down with Charlie Phillips, Founder of ATOM Promos, to unpack how building the right systems can make sales more scalable, consistent and profitable.
By the end of this conversation, you’ll learn:
- How to build a predictable sales system that drives results
- Why personality alone isn’t enough in modern sales
- How LinkedIn can become your most valuable sales channel
- Actionable ways to improve your sales performance and personal brand
00:00:00 Introduction – Beyond SEO with Growthack.io
00:00:22 Guest Intro – Charlie Phillips from ATOM Promos
00:02:10 Charlie’s Journey: From Sales Starter to Systems Builder
00:05:45 Habits, Consistency and Lessons from Early Career
00:10:30 Building Predictable Sales Systems
00:14:50 Scaling Ethan Golding’s Coaching Business from $20K to $75K/month
00:19:15 The Difference Between Top Performers and Strugglers
00:24:00 What Makes an Effective Sales Process
00:28:20 Creating Structure and Consistency in Sales
00:33:10 Process vs Personality – The Truth About Sales Success
00:37:25 How to Build Confidence and Communicate Better
00:41:10 The Modern Sales Mindset – What’s Changed
00:45:00 The Salesperson as Consultant and Problem Solver
00:48:20 Balancing Persistence with Empathy
00:51:45 Common Misconceptions About Sales Today
00:54:10 LinkedIn and Personal Branding for Sales Professionals
00:56:45 Creating Trust-Driven Content That Converts
00:59:10 Measuring ROI and Building a Strong Online Presence
01:01:00 Closing Thoughts and Where to Connect
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.
Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Connect with us:
Growthack.io → https://blog.growthack.io/
Charlie Phillips → https://www.linkedin.com/in/charlie-p/
Glen Chamisa → https://www.linkedin.com/in/glen-chamisa/
Kevin Kapezi → https://www.linkedin.com/in/kevinkapezi/
#BeyondSEO #SalesSystems #LinkedInMarketing #Growthack #CharliePhillips #ATOMPromos #SalesTraining #PersonalBranding #B2BMarketing #PredictableGrowth
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Beyond SEO, the podcast by Growthack.io where we explore what really drives brand growth, from search and content to data and strategy.
In this first episode, Glen Chamisa sits down with Ryan Jones, Marketing Manager at SEOTesting.com, to unpack how experimentation shapes modern SEO.
- Why testing matters more than ever in SEO
- How AI search and LLMs are reshaping discovery
- Building a testing culture inside SaaS and small teams
- The balance between brand and acquisition
- Lessons from running marketing for a bootstrapped SaaS
00:00:00 Introduction – Beyond SEO with Growthack.io
00:00:18 Guest Intro – Ryan Jones from SEOTesting.com
00:01:39 The Power of Testing in SEO
00:05:23 Why Most Businesses Avoid Experimentation
00:06:45 How AI Search Is Changing the Game
00:08:44 When and How to Test Campaigns Effectively
00:10:44 Building a Testing Culture in Marketing
00:11:56 Managing Time and Focus in Small SaaS Teams
00:18:33 SaaS Onboarding and Retention Strategies
00:18:43 Understanding the SaaS vs E-commerce Difference
00:31:03 Personal Branding vs Company Branding in SaaS
00:37:05 Word-of-Mouth as a Marketing Channel
00:38:52 Brand vs Acquisition – Which Should You Prioritise?
00:41:00 Lessons for Start-ups and Resource Management
00:44:53 Core Values at SEOTesting.com
00:51:44 Biggest Lessons from SaaS Marketing
00:55:11 Closing Thoughts and Where to Connect
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork.
Award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Connect with us:
Growthack.io → https://blog.growthack.io/
LinkedIn → https://www.linkedin.com/company/growthackdigital
Ryan Jones → https://www.linkedin.com/in/ryan-g-jones/
SEOTesting.com → https://seotesting.com
Subscribe for more conversations that go beyond rankings and into what really drives growth.
#BeyondSEO #SEOTesting #SEO #SaaSMarketing #Growthack #RyanJones #SearchMarketing #Podcast #StartUps
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Beyond SEO with Growthack.io.
From search and content to product, data, and strategy, we dive into the ideas and conversations that go beyond SEO, revealing how high-impact teams connect brand with real commercial impact.
Each episode takes you inside candid conversations with marketers, founders, and digital leaders who turn complex business challenges into measurable success.
Hosted by the team at Growthack, an award-winning SEO consultancy, Beyond SEO cuts through the hype to uncover the systems, data, and mindset behind sustainable online growth.
Growthack.io specialises in building SEO systems that drive revenue by combining technical, content, data-driven insights and AI-ready strategies to help your business scale smarter. No hype. No guesswork. Just practical, award-winning SEO that helps your brand stay discoverable, trusted, and ready for what’s next.
Hosted on Acast. See acast.com/privacy for more information.