Wrapping up the year, here are our biggest lessons learned. (Part 2/2)
This week's topics:
1. What we're getting rid of next year 1:29
2. What we're doubling down on 8:37
3. Appreciating the people around us 21:27
4. Our single takeaway from the year 38:30
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Wrapping up the year, here are our biggest lessons learned. (Part 1/2)
This week's topics:
1. What are we proudest of this year? 5:03
2. What we struggled with the most 13:43
3. The wins that no one else saw 24:11
4. Our personal lessons / wins 33:54
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Experienced or new - this will guide your decision-making and growth as a coach / business owner.
This week's topics:
1. What is your identity as a coach? 13:01
2. Is it who YOU are, or someone else? 23:16
3. Identity isn't limited by experience 29:05
4. Your specific version of success 41:13
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Want to go online? From target market to lead gen, to dialing in your offer and your weekly data - here's what you need to know.
This week's topics:
1. Make content that speaks to one person 0:00
2. People follow for you, not information 9:16
3. How to actually do outreach in the DMs 12:24
4. Nail your consult & sales, step-by-step 22:33
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As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
Want to go online? From target market to lead gen, to dialing in your offer and your weekly data - here's what you need to know.
This week's topics:
1. Don't talk to the wrong market 11:51
2. The right offer for the right buyer 17:58
3. Knowing your systems = Having direction 29:53
4. Systemising so you never lose leads 36:09
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From the gym floor to online, and everything in-between, here's how to make a full-fledged career as a personal trainer and business owner.
This week's topics:
1. Developing confidence as a coach/person 8:55
2. What going all-in F2F can get you 21:10
3. What going all-in online can get you 26:25
4. Not just "more" - What scaling looks like 33:30
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Over a decade in, and these big shifts / decisions still frighten us - here's what we wish we knew earlier on.
This week's topics:
1. What running 4 businesses' pages taught me 17:31
2. Why the "correct" career path doesn't exist 23:38
3. Evolving my niche scared the sh*t out of me 32:51
4. How to reach your perfect work week 39:55
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Going viral, running workshops / events, getting referrals... What will actually reliably get you clients?
This week's topics:
1. You can't shortcut coaching expertise 6:25
2. Should you run a workshop, or event? 19:13
3. Underrated: Referrals & up-selling 27:45
4. How many clients going viral got me 37:10
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Content stresses you out because you're poorly equipped; Here's how to build better systems to fix that.
This week's topics:
1. Stop reactively posting & start building 18:14
2. What to do instead of "just post more" 26:05
3. Are you talking to the wrong person? 28:37
4. A.I. isn't the problem, bad use of it is 34:40
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We can still remember the exact moments we've felt like quitting. Nothing's working, you're going flat-out, with no end in sight... Here's how you can turn the tide.
This week's topics:
1. The times we've felt like giving up 13:06
2. When to pivot or seek help instead 20:52
3. Understanding the gap of knowledge 29:17
4. Maybe you haven't actually failed yet 35:52
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This is how you take charge of your business, stop being beholden to leads, and present yourself as (and be) a leader.
This week's topics:
1. Overcoming the fear of pushback 6:42
2. What leadership looks like, to clients 18:15
3. How to become a leader / expert 25:24
4. Is it any different / harder online? 34:04
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Not every business owner has to "eat sh*t" for years, especially if it's not the right sh*t. Here are our biggest lessons in how to set up your days/weeks how you want.
This week's topics:
1. Should you co-coach clients? 3:14
2. What does your week consist of? 10:05
3. How to work towards your ideal week 18:40
4. Maybe you have more in your tank 30:35
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After years face-to-face, Yiannis made the transition online - Here are the toughest lessons he learned on the way to full books.
This week's topics:
1. Online coaching isn't as "free" as expected 10:35
2. The most invaluable thing about F2F PT 20:30
3. What F2F PTs massively under-estimate 26:20
4. When your systems get stress-tested 48:05
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After over a decade and still going strong, here are our biggest takeaways concerning business systems, effort / burnout, and self-confidence.
This week's topics:
1. STC 'Before Jess' era vs. after
2. Is cafe work culture B.S.? 12:23
3. Can a CRM benefit even sole traders? 20:35
4. Do people buy you or your results? 29:08
5. Is burnout inevitable for success? 36:54
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We were in your shoes - tired, stuck, spiraling. Here's how to take the reins back and build your ideal business.
This week's topics:
1. The spiral of poor money habits 9:00
2. Determining your "lifestyle" amount 11:38
3. Your perfect week - Ideal income & capacity 25:10
4. How money anxiety led us to bad decisions 31:38
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Wondering how to get started with ads as a personal trainer? This ep's for you - We cover setup, structure, budget, monitoring, ROI and more.
This week's topics:
1. Why organic should come before paid 16:25
2. When would paid ads make sense? 22:37
3. The structure of an ad funnel 25:15
4. What it realistically costs to get a return 34:50
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Tired of your business / clients running you? Here's what you need to make a career out of doing what you're passionate about, instead of feeling burnt out.
This week's topics:
1. Self - why you're still stuck 4:41
2. Systems - freedom by structure 8:05
3. Service - more than just sessions 14:10
4. Sales - it's results, not sleaze 19:25
5. Skills - how to keep growing 24:09
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What matters the most in showing up online, and what your audience really cares about and follows you for, might not be as complicated as you think.
This week's topics:
1. A defined client avatar changes everything 9:41
2. Your signature offer = Better than the rest 21:46
3. Professional vs. authentic - What sells? 28:54
4. Your personality outlasts everything else 37:44
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What's Ben shifting to, after over 10 years? We share what he's learned from coaching, how that's changing, and what we all have to look forward to.
This week's topics:
1. Changing niche after 10 years - fears, goals 8:18
2. How I defined my new ideal client 13:44
3. Build your business, body & mentality 16:42
4. Why it took me one year to launch 25:10
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Books full, long hours in the gym, with no end or growth in sight? We were there too - here's how we got out, and grew.
This week's topics:
1. The ceiling of only delivering sessions 12:20
2. You need your time back, not more work 26:15
3. Let go of thinking like just a sessions PT 33:55
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