Diarra Bousso, founder of DIARRABLU, returns to share how AI is helping her reinvent the operating system of fashion. She explains how generative tools are not only streamlining production and eliminating waste, but also fueling creative joy, all while enabling her team to sell non-existent products, manage operations with scientific rigor, and experiment at scale. Diarra also opens up about her personal transformation, from surviving a traumatic accident to building a business rooted in learning and self-discovery. The conversation explores the deeper implications of designing with AI: who gets to be a “real” designer, how creativity and integrity intersect, and why fashion education needs to evolve.

In this teaser, Jeremy and Henrik debrief their conversation with Diarra Bousso, founder of the AI-first fashion startup DIARRABLU. They reflect on Diarra’s use of the word “yet” as a signal of growth, what it means to run a fashion brand more like a lab, and how her team “manages her back” when the ideas overflow. They also explore how AI is reshaping speed, sustainability, and experimentation in the fashion industry, and why your own lived experience might be your biggest asset in an AI-powered world. Full episode dropping next week.

Illia Polosukhin, co author of Attention Is All You Need and founder of NEAR Protocol, joins Henrik and Jeremy to explore the origins of transformers, the evolution of AI inside Google, and why he believed a major step change was coming years before it arrived. He explains how blockchain can help create trust and provenance in a world where AI increasingly mediates information, and why personal AI ownership will matter as autonomous agents begin acting on our behalf. The conversation ranges from the technical breakthroughs that shaped modern AI to the risks of large scale manipulation and the infrastructure needed to support a trustworthy AI ecosystem.

In this teaser, Jeremy and Henrik reflect on their conversation with Illia Polosukhin, co-author of the “Attention Is All You Need” paper and founder of Near Protocol. They dig into Illia’s early expectations for ChatGPT, why “owning your AI” isn’t just a catchphrase, and how blockchain could help protect the information we rely on. They also explore what it really means to work with AI and why your own experience might be more powerful than you think. Full episode dropping soon.

Christian Keller from Meta’s Superintelligence Lab joins Henrik and Jeremy to explain how world models help AI understand context, change, and cause and effect. He discusses why text alone captures only part of the picture, and how adding modalities like video can provide richer inputs. They explore how AI is now used to help train future models, how research workflows have evolved, and how personal experimentation often uncovers new possibilities.

In this teaser, Jeremy and Henrik break down their immediate takeaways from their conversation with Christian Keller, including model fidelity, hallucinations, and the surprising ways AI is already reshaping everyday workflows. Full episode drops tomorrow.

What makes organizational change so hard and why does AI make it even harder? Tim Creasey and Paul Gonzalez from Prosci join Jeremy and Henrik to unpack what 30 years of research reveals about transformation at scale. From bold leadership to cultural resistance, they explain why change always comes down to people, and what it actually takes to make new behaviors stick.

Most AI today lives on screens. But what happens when it runs a 100-ton truck, a fighter jet, or a fleet of defense vehicles? Applied Intuition’s co-founders Qasar Younis and Peter Ludwig join Jeremy and Henrik to unpack what it really takes to bring AI into the physical world. From safety-critical systems and autonomous fleets to the graveyard of companies that moved too fast, they reveal why building real-world AI requires a mindset rooted in precision, patience, and pragmatism.

Mohamad Ali, Head of IBM Consulting, joins Jeremy and Henrik to share how IBM used AI to automate 94% of HR transactions, and cut HR operating costs by 40%, all while creating a model other organizations could learn from. This episode offers a rare inside look at AI transformation at scale, from infrastructure and incentives to the people and playbooks that made it real.

How do you strategize in the AI era? Martin Reeves, Chairman of BCG’s Henderson Institute, argues that strategy has always meant playing two contradictory games: optimizing today’s performance while simultaneously creating tomorrow’s. In this episode of Beyond the Prompt, Reeves explains why AI often commoditizes competitive advantage, what leaders must do differently, and how imagination, experimentation, and human creativity remain central in a machine-augmented world.

Adam Brotman and Andy Sack, co-authors of AI First: A Playbook for Future-Proofing Your Business and co-CEOs of Forum3, join Beyond the Prompt to share what it really means to build an AI-first company. They explain why leaders must treat AI as a co-intelligence tool and how adopting the right mindset can transform decision-making, culture, and competitiveness.

In this special episode, Henrik Werdelin and Nicholas Thorne join Jeremy Utley to talk about their new book Me, My Customer, and AI — and how entrepreneurs can compete in the age of AI. They discuss why entrepreneurship is becoming a necessity, the frameworks that guide their thinking, and how AI is reshaping what it means to be resourceful.

When Zapier called a “code red” on AI, it marked a turning point for the company. In this episode, co-founder and CEO Wade Foster shares what that urgency looked like in practice, how it reshaped priorities, and why changing culture is harder than shipping new features. From rewarding experimentation to building curiosity into the organization, Wade offers a candid look at leading through AI’s rapid rise and making adoption stick.

What happens when your AI clone starts answering phone calls for you—even with your friends and family? In this episode, journalist Evan Ratliff shares the story behind Shell Game, a six-part podcast exploring the unsettling, often absurd world of voice cloning and identity. From real-time scam baiting to AI therapy, Evan walks us through his experiment building and deploying a voice agent that sounded just like him—and what it revealed about technology, trust, and the future of being human.

When Jeff Benjamin hits a creative wall, he doesn’t call a meeting—he calls ChatGPT. In this episode, the Global CCO of Tombras shares how AI helps him fight self-doubt, build creative momentum, and get ideas moving again.

What if the future of AI wasn’t louder, but more considerate? Joshua To, VP of Product Design at Meta, shares how empathy—not just intelligence—is shaping the next generation of wearables. From AR glasses to audio interfaces, he unpacks what it means to design for context, not attention—and why AI might finally deliver on the promise of invisible tech that just works.

Greg Shove, CEO of Section and founder of Machine and Partners, returns with a candid and provocative take on AI’s next wave. From real-time AI coaching to business model shakeups, Greg unpacks why the real disruption isn’t the tech—it’s what comes after. He talks deflation, job loss, and why being in the “AI class” won’t save you anymore.

What happens when a 10-year-old SaaS company blows up its roadmap and rebuilds itself around AI—from culture to code? In this episode, John Waldmann, Founder and CEO of Homebase, shares exactly how and why they did it. Homebase, a platform serving over 150,000 local businesses, has shifted from traditional development to a radically faster, prototype-driven approach powered by AI. But this isn’t just about new tools—it’s about reshaping the DNA of an entire organization. We explore how Homebase went from 20-page PRDs to live demos, why John had to reclaim product leadership to drive change, and what it means to push employees—gently or not—into their "oh shit" moment with AI. John opens up about the cultural friction, the leadership reckoning, and the tactical moves that made AI real across the company—from engineering to customer support. Plus, we zoom out: what does this transformation mean for small businesses, the future of SaaS, and how AI can actually bring teams closer to the humans they serve? Along the way, we dive into the tension between speed and craftsmanship, the underrated power of vertical software, and why inaction might be the most dangerous leadership choice of all. If you’re navigating an AI shift inside your company—or trying to figure out how to lead your team through one—this conversation is packed with battle-tested insight, hard-earned lessons, and a whole lot of real talk.

In this episode, Joshua Wöhle, co-founder and CEO of Mindstone, joins us to explore how organizations—and individuals—can move beyond basic AI automation to truly augment their thinking and workflows. Joshua shares his personal systems for spotting high-leverage automation opportunities, including his weekly rituals that keep him ahead in the fast-evolving AI landscape. We dive into how Joshua uses AI as a thinking partner, from critiquing sales emails to shaping company strategy—illustrating that AI isn't just about doing things faster, but about doing them better. He breaks down the concept of the utility threshold, explains why iteration is key to unlocking AI’s value, and reveals how non-technical teams can build bespoke internal tools without writing a single line of code. The conversation also highlights why HR—not IT—is the real power player in driving AI adoption, and how the shift from traditional SaaS to custom-built solutions is reshaping the future of work. Plus, Joshua reflects on his entrepreneurial journey—from scaling a 200-person company to running a lean, AI-augmented team at Mindstone. Whether you're curious about turning AI into your strategic ally, or wondering how to help your organization embrace AI beyond the buzzwords, this episode is packed with practical insights, mindset shifts, and a glimpse into what’s next in AI-powered productivity.

Nicholas Thompson, CEO of The Atlantic, shares how he’s using AI not just as a tool—but as a thought partner in work, creativity, and even marathon training. From leading through disruption to preserving analog thinking, this episode explores what it means to stay human in an increasingly automated world.