Beyond the Velvet Rope is where ambition meets access. Join best-selling author, keynote speaker, and executive business growth coach Neal Oates Jr. as he pulls back the curtain on how affluent people think, decide, and buy.
Each episode equips service-based entrepreneurs, executives, and minority business owners with practical strategies to attract elite clients, raise their value, and convert authority into affluence.
From premium positioning and communication that opens doors, to systems, mindset shifts, and real-world case studies, you will learn how to move from “general admission” to VIP in your market—and stay there.
Subscribe and share with someone who is ready to step Beyond the Velvet Rope.
Beyond the Velvet Rope is where ambition meets access. Join best-selling author, keynote speaker, and executive business growth coach Neal Oates Jr. as he pulls back the curtain on how affluent people think, decide, and buy.
Each episode equips service-based entrepreneurs, executives, and minority business owners with practical strategies to attract elite clients, raise their value, and convert authority into affluence.
From premium positioning and communication that opens doors, to systems, mindset shifts, and real-world case studies, you will learn how to move from “general admission” to VIP in your market—and stay there.
Subscribe and share with someone who is ready to step Beyond the Velvet Rope.

In this video, I explore how embracing excellence as an identity can transform both your life and career. By committing to consistent excellence, you elevate your leadership, build trust, and open doors to new opportunities. I'll share insights on how excellence influences your reputation, shapes your standards, and impacts your trajectory. Join me as I discuss the power of excellence in execution, character, and environment, and how these elements can lead to personal and professional growth. Discover how to integrate excellence into every aspect of your life and become the leader you aspire to be.
đź“™ Download a FREE Chapter of The Affluent Negroes: 7 Principles for Minority Wealth Creation