In this episode of Big Profit Energy, host Kim McCarter dives into the social media uproar surrounding HoneyBook’s recent 50% price hike. Using this real-world drama as a case study, Kim breaks down three of her key sales predictions for 2025 and shares actionable lessons entrepreneurs can apply to their own businesses. If you’re ready to understand why trust, alignment, and community are the new pillars of sales success, this episode is for you.
What You’ll Learn in This Episode:
The Power of Trust as Currency: Why transparency, consistency, and empathy are essential for building lasting customer relationships.
Energetic Alignment is Key: How conscious consumerism is driving buying decisions and why your offers need to reflect your values and your audience's goals.
Community-Driven Sales Are Unstoppable: Why your community is more than an audience—they’re an integral part of your sales engine. Plus, a behind-the-scenes look at how brands like Kajabi and Dubsado are leveraging their communities.
Key Takeaways and Lessons:
Trust is the Foundation:
Learn how to communicate changes with transparency that centers your audience’s needs.
Understand the importance of showing up consistently to build confidence in your brand.
Energetic Alignment is the Magnet:
Discover how conscious consumerism is shaping the marketplace.
Align your messaging and offers with the energy and values your audience is looking for.
Link to Pepperdine article: https://bschool.pepperdine.edu/blog/posts/conscious-consumerism.htm
Community-Driven Sales Amplify Impact:
Build a movement, not just a customer base.
Involve your community in your process, celebrate their wins, and create spaces for connection.
Mentioned in This Episode:
HoneyBook’s Pricing Drama: The details of their 50% price hike and the lessons it highlights.
Kajabi’s Community Strategy: How beta testing and user-generated testimonials fuel their sales engine.
Dubsado’s Competitive Move: How they reintroduced their Black Friday sale to poach HoneyBook’s users.
Action Steps for Listeners:
Audit your messaging to ensure you’re building trust at every step.
Align your offers with your values to attract the right clients.
Create or nurture a community space that supports connection and advocacy.
Join the Conversation: Share your biggest takeaway from this episode on social media and tag Kim! What will you implement in your business to stay ahead in 2025?
Work With Kim: Ready to dive deeper into these strategies? Check out the SELFmade Success System®, where Kim helps entrepreneurs like you align your messaging, activate your community, and step into the authority you need to sell with ease.
Connect With Kim:
Instagram: @KimMcCarter
Website: https://www.www.smssacademy.com
Program: SELFmade Success System®
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