Tired of “storytelling” as a buzzword? We dig into the gritty, practical side of it: stories that earn meetings, align teams, and drive revenue. We start with the culture shift from storyteller-as-exaggerator to storyteller-as-operator, then map a simple rule: content only matters if it gets you in the room. From there, we unpack how to turn posts, talks, and seminars into face-to-face time where tone, body language, and real dialogue build trust and close gaps fast. Inside the company, dist...
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Tired of “storytelling” as a buzzword? We dig into the gritty, practical side of it: stories that earn meetings, align teams, and drive revenue. We start with the culture shift from storyteller-as-exaggerator to storyteller-as-operator, then map a simple rule: content only matters if it gets you in the room. From there, we unpack how to turn posts, talks, and seminars into face-to-face time where tone, body language, and real dialogue build trust and close gaps fast. Inside the company, dist...
The myth that corporate executives can seamlessly transition to entrepreneurship gets shattered in this candid conversation between Eric Howerton and Mark Zweig, two battle-tested business owners. They break down why these are "two completely different animals" and why the entrepreneurial journey demands getting your hands dirty in ways corporate America never prepared you for. What happens when that professional with the corner office decides to strike out on their own? Our hosts share real...
Big Talk About Small Business
Tired of “storytelling” as a buzzword? We dig into the gritty, practical side of it: stories that earn meetings, align teams, and drive revenue. We start with the culture shift from storyteller-as-exaggerator to storyteller-as-operator, then map a simple rule: content only matters if it gets you in the room. From there, we unpack how to turn posts, talks, and seminars into face-to-face time where tone, body language, and real dialogue build trust and close gaps fast. Inside the company, dist...
